Tips

New KPIs, honest estimates and conversion-driven decisions

After accepting that opens and clicks are no longer pure signals of human behavior, a common reactio...

Are email marketing metrics lying to you?

For years, the open rate was used as a tool to measure interest. It wasn’t perfect, but it worked ...

FOMO Strategies in E-commerce: A Guide to Sell More

Discover how to apply FOMO strategies to create urgency and exclusivity in e-commerce, boost convers...

Email Marketing Checklist: 9 Essential Questions

Need to send an email? In this article, you’ll discover 9 essential questions to ask before sendin...

Free AI tool to create vector images: Practical Guide

This article demonstrates, in a practical way, the personal experience of using a free AI tool to cr...

Step by Step: Learn how to build a successful mailing

To establish a better relationship with customers, mailing is considered one of the ways for the com...

8 Benefits of Automating Processes You Need to Check

Automating processes is bringing self-regulating improvements to a business. That means having the t...

E-goi communication channels: how do they work and what are the advantages?

E-goi´s communication channels are elements of strategy that highlight the company when it comes to...