Not Every Click Comes from Human Hands
For a long time, the click was treated as the definitive signal of intent. Even as email opens becam...
Customer Onboarding That Drives Retention: Best Practices That Work
When we talk about onboarding, most people instinctively think of SaaS products. The reality, howeve...
New KPIs, honest estimates and conversion-driven decisions
After accepting that opens and clicks are no longer pure signals of human behavior, a common reactio...
Are email marketing metrics lying to you?
For years, the open rate was used as a tool to measure interest. It wasn’t perfect, but it worked we...
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