E-goi´s communication channels are elements of strategy that highlight the company when it comes to marketing. The ability to integrate them - under various conditions and situations - gives dynamics and greater possibility of contact with potential leads and clients.
Thinking about the importance of having a multichannel tool, we prepared this post so that you understand the functioning of the communication channels. Also, you will understand what the benefits of using each are. How about getting better? Come with us!
Contents
E-mail marketing
The subscription of the newsletter leads to a flow of nutrition – emails telling news, suggesting content etc. How to do all these processes and send so many emails in a simple and without demanding a lot of time? Through E-goi.
Besides the visual and design of the newsletter, which can be highly professional through free templates, you personalize the information in a few clicks and without difficulties: the editor is highly intuitive.
Focusing on the advantages
The new newsletter creator (builder) is intuitive, so very simple to use. It counts down to a new dynamic counter to, for example, send campaign messages in countdown.
Sent emails are responsive, that is, they adapt to smartphones and tablets, and never go to the SPAM box, always being delivered to the recipient’s inbox. Automation kicks in, once you leave the customer’s lifecycle – from capture to sales consolidation – on autopilot.
Important benefits:
- easy editing of contact lists;
- reports on all indexes (email open rates, clicks, recommendations, conversions, etc.) in real time and with location.
Email marketing is a powerful action that has a high return on investment, presenting 5 times more results than the conversion via social networks, for example.
Text message (SMS)
Most people give SMS in less than 3 minutes. In addition, 66% of them already receive warnings when they buy something. You can edit the messages and customize them according to the language of your business.
Through smart SMS – or SMART SMS – you can display your product using images and videos, and even be able to send the best landing pages by calling the person to click on your link. You can even send QR Codes. Thus, the customer can use in stores or share on social networks.
At E-goi, you can always track performance, knowing which strategy has worked the most. There are many services that promise to send a message, but only operate with a text message and without sending a quality route, that is, they do not guarantee that SMS actually reaches the recipient.
Transactional Email and SMS
Just look at the Rio 2016 Olympics example: we were responsible for confirming thousands of transactions with excellence and effectiveness. To deliver this quality, E-goi offers Slingshot, which in addition to having all this capacity, does not weigh in the infrastructure of the company.
Does your business have a gigantic customer base, is it stable or is it still getting started, and do you want to get close to customers? There is no difficulty integrating this service and technical support is available entirely in Portuguese.
It is good for your pocket, as it sends all messages (account registration, customer support, alert notification, order, password recovery, etc.) from your direct system to the best price on the market, without loyalty and without contract. Simple: pay and send.
Autobots (Marketing Automation)
The autobots are at the apex of the customer relationship. It is about automating the interaction, whether in the sales cycle of e-commerce, as we have already mentioned, or in the visits to your blog. It goes something like this: when you fill out the form on your site, the person leaves some information there. They serve to initiate and automatically sequence actions.
Imagine that it is the birthday of the person in question. You program a message to be sent via e-mail, congratulating. After some time (do you define this), did she open the email? Yes? Mission Accomplished. Not? The tool sends an SMS telling the person to check the inbox.
There is integration happening. Whether it’s just for an automatic response on the blog or for an entire omnichannel (multi-channel) sales funnel, E-goi answers. You can and should integrate with your CRM! In addition to giving a somewhat personalized experience to the customer or follower, this ensures the proximity between you and him.
Push and web push notifications
Think of another situation in which customer contact needs to be more dynamic: there is email sending, but it is not checked. What can be done? Send a notification because they have a 50% higher opening rate compared to email marketing. With E-goi, you do not have to have an application to do this.
If the conversion rate in email marketing is already high, imagine that in a push notification, the click rate is 7 times higher. Well. If you work with application then, better still, it is not so useful if you do not communicate with customers. By analyzing their profile and behaviors, you manage the submissions to make sure they are accurate.
Like SMS, in Push or Web Push, the user cannot avoid viewing the messages, since he must – voluntarily – open, if there is interest, or close the notification. In this way, these features have the highest opening rate.
Enchanting customer with the surprise factor
Geolocation also works: Be sure to send a notification inviting the person to come to your store when they are passing by. If she is traveling, how about surprising her by sending a tour tip from the area?
Keep in mind that only people who allow sending receive the message. We see the notification and check it quickly, it is already routine in our lives. So use this to your advantage.
The implementation of notifications is very simple, requiring only an integration. The push web – which works on your page or e-commerce while browsing – has visibility of approximately 90%.
Do you know the offers that appear at the most opportune moments? E-goi can bring that to your brand, as well as suggest products, give tips, offer discounts, and everything else you want the person to see while browsing.
Voice calls
Mobile marketing campaigns can not leave voice-overs off, as it is super useful, and creating demands takes a few minutes. The filled-in form fields are automatically used to customize the call.
Imagine receiving a call and hearing “Hi, so and so. You’ve been a customer at store X for 1 year, how about typing 1 and getting a 20% off birthday?” Surprising, right? In shipments due to special dates, such as birthdays, actions are very welcome.
Any and all database fields can be used. So you can put into practice a segmentation strategy and combine the data: clients of cities A and B, all registered except those who signed up on such date etc.
Making a difference in resources
E-goi can use segments to exclude invalid, inactive, or disabled numbers. That means you will not inject resources into actions that do not bring results. Conclusion: cost cutting.
If your customer base is vast, is it more difficult to customize? With E-goi’s communication channels, no. The number of personalized calls sent per hour is 100 thousand. And if you need more, just talk!
By using the marketing automation associated with all E-goi communication channels, you communicate with your lead at the best time and on the best channel – all automated. The integration between them is able to potentiate business strategies, in addition to ensuring even more satisfied customers.
Want to know more about it? Visit our YouTube channel and see how simple it is to use the platform!