New KPIs, honest estimates and conversion-driven decisions
After accepting that opens and clicks are no longer pure signals of human behavior, a common reactio...
Are email marketing metrics lying to you?
For years, the open rate was used as a tool to measure interest. It wasn’t perfect, but it worked ...
Practical Guide: Benchmarking in Google Analytics 4
Discover how benchmarking in Google Analytics 4 can give your business a unique competitive advantag...
Upselling and Cross-Selling Strategies: PPC and Automation Tips
Este artigo explora como integrar estratégias de upselling e cross-selling com campanhas de PPC e a...
Popular Articles
E-goi communication channels: how do they work and what are the advantages?
E-goi´s communication channels are elements of strategy that highlight the company when it comes to...
Why is product description so relevant to your strategy?
It is no longer new for anyone to change the behavior of the Portuguese consumer. It has been expres...
Understand the main differences between B2B and B2C e-commerce
Planning is a must in the work routine: through it, we can organize our ideas and establish processe...
4 reasons to analyze consumer behavior in e-commerce
Consumer behavior is one of the most critical factors in guiding a business. Especially those who wo...