Skip to content

Strategy

Do your automations actually automate?

For a long time, the biggest challenge for marketing teams was finding the right tools for each need...

The Best AI SEO Agencies for 2026

In 2026, the best AI SEO agency is not the one producing the most AI-generated content — it is the...

How often to send emails in business organizations

Marketing automation in enterprise structures is essential to increase efficiency, align marketing a...

New KPIs, honest estimates and conversion-driven decisions

After accepting that opens and clicks are no longer pure signals of human behavior, a common reactio...

Are email marketing metrics lying to you?

For years, the open rate was used as a tool to measure interest. It wasn’t perfect, but it worked ...

From clicks to customers: Paid campaigns and automation

Discover how to integrate paid campaigns and marketing automation to turn clicks into loyal customer...

Why is product description so relevant to your strategy?

It is no longer new for anyone to change the behavior of the Portuguese consumer. It has been expres...