Deliverability

Detailing the new email sender guidelines for Google (and others)

Google's new guidelines for email senders require enhanced authentication, easy unsubscription metho...

4 not-so-obvious factors that impact your email deliverability

Here are four features that impact email deliverability in a big way, even though they aren’t alwa...

Segmentation in Email Marketing – How to Get the Best of your List

If the title of the article caught your interest, then it’s a good sign! Already know you have pro...

Do you know the importance of responsive email marketing?

Anyone who is in the field knows that email marketing is a phenomenon. It survives the advances of t...

Meet 5 Important Email Marketing Metrics

Establishing goals and targets, monitoring processes and analyzing results is fundamental for any bu...

Phishing: Do You Know What Is It? (don’t bite the bait!)

What is Phishing? Once upon a time, reading an article with this title, just meant bad spelling, now...

Dedicated IP vs Shared IP: Which Should I Choose?

Do you use your full name, or just your surname for new acquaintances? Which one is better? In this ...

Transactional Email: What is? What is it for?

What is transactional email? Account registration emails, purchase receipts, password reminders, sup...