Deliverability

Email Marketing Checklist: 9 Essential Questions

Need to send an email? In this article, you’ll discover 9 essential questions to ask before sendin...

Detailing the new email sender guidelines for Google (and others)

Google's new guidelines for email senders require enhanced authentication, easy unsubscription metho...

4 not-so-obvious factors that impact your email deliverability

Here are four features that impact email deliverability in a big way, even though they aren’t alwa...

Segmentation in Email Marketing – How to Get the Best of your List

If the title of the article caught your interest, then it’s a good sign! Already know you have pro...

Do you know the importance of responsive email marketing?

Anyone who is in the field knows that email marketing is a phenomenon. It survives the advances of t...

How DMARC, SPF and DKIM Protects You From Email Frauds (Phishing)

In the IT realm there is an old concept called “AAA Architecture” (AAA standing for Authenticati...

Phishing: Do You Know What Is It? (don’t bite the bait!)

What is Phishing? Once upon a time, reading an article with this title, just meant bad spelling, now...

Dedicated IP vs Shared IP: Which Should I Choose?

Do you use your full name, or just your surname for new acquaintances? Which one is better? In this ...