It´s not news to anyone that the social networks are important tools for dissemination of products, services and even ideas. Any company that wants to be relevant on the internet and beyond should bet on an effective digital presence.
The possibility of showing what you have to offer and of interacting with your target audience – gaining client fidelity and reaching potential customers – is one of the benefits of keeping active channels on social media.
In a large part of the world, Facebook is the social network that most people access.
However, Facebook hasn’t facilitated things for institutional pages (companies, government, influencers, etc.).
At the beginning of 2018, the company announced that they would favour content produced by common people and would reduce pages’ reach. In other words, family and friends’ posts will have more focus than brands’ content, for example.
In this context, it’s more and more important to Facebook Ads campaigns in a digital marketing strategy. Only then will your content reach your target audience. You don’t know how to do it? Stay calm, we’ll explain how Facebook Ads work. Enjoy your reading!
What are Facebook Ads?
Facebook Ads are the famous advertisements on Facebook. It’s the possibility to boost posts, on payment, so that the content reaches more people, going beyond the reach that Facebook reaches organically, which means, for free.
It’s a necessary tool for those who want to reach a new audience, make their brand well-known and obtain more interaction.
How do Facebook Ads work?
You can make any kind of campaigns with different purposes on Facebook. So, to think about a strategy that includes Facebook Ads, it’s important to set a goal. What does the company want? Likes on the page, visits to the website, views on the videos, reactions to posts?
After answering this question, you need to decide which audience you want to reach. It’s possible to segment Facebook Ads by location, age, gender, interests, etc. That data shouldn’t be ignored. Focusing on the right public, that has the potential of being interested in your business, it’s essential so that a Facebook Ads campaign succeeds.
Which are the ad formats?
There are many possibilities and you can use your imagination to create ads! Check the range of possibilities for Facebook Ads.
Video
It’s one of the people’s favourite formats. With video, your company can present their products and services and capture the public’s attention to sounds and movements!
Image
Whether they are beautiful photos or pieces from designers, static images can also attract. Direct people to websites or apps using visual elements of high quality.
Collection
Many images in only one post, integrated along with a catalogue of products, for example. Ideal to stimulate the purchases exhibiting items for sale, personalized for each person.
Carousel
The possibility of posting up to 10 images or videos in one ad, each one of them with their own link.
Multimedia Presentation
Use movement, sound and text to tell your story in a charming way at any connection speed.
Canvas
Exclusive option to mobile devices. It offers a full-screen experience of your ad optimized to phones and tablets.
Registration Ads
Facebook and Instagram’s registration ads help you collect information of people who are interested in your company. A registration ad is presented using an image, a video or a carousel, followed by a registration form when the user clicks on the ad.
Offers are discounts that you can share with your clients on Facebook. You can create your offering ad to be exhibited as an image, video or carousel.
Your post is having a good organic reach and you want to expand it? Most of Facebook pages’ publications can be boosted to create more likes, comments, shares and views on the photo.
Event Participation
Event participation ads can be used to promote your event’s recognition and generate participation. You can create your ad to be displayed as an image or video.
Likes on your page
This kind of ad is used to make users like your page. It’s possible to create an ad for a video or an image.
How to create a Facebook Ads Campaign?
After defining the types of publications, among the ones listed above, that fit your goals, it’s time to solve other two important parts. Check:
Segmentation
When you create an ad, you need to define your target audience. As said before, Facebook offers many segmentation possibilities:
- Location (country, state, city or even region);
- Age;
- Gender;
- <Language;
- Behaviour (devices they use to access, operational systems, etc.);
- Connections (reach people that have a specific connection with your page, app or event).
By making an adequate segmentation, you optimize your budget, directing the investment to the right target and suggesting an adequate communication.
Budget
It’s important for your campaign’s plan to define the price you would like to invest in Facebook Ads. Nowadays, there are there are two options to manage a budget.
Daily
With the daily budget, you only indicate how much you will spend on each day of advertisement, whether it is for campaigns without an ending date (you can cancel whenever you want) or for a campaign with a beginning and ending date.
Lifelong
The amount inserted will be the maximum you’ll spend during your entire campaign, whether it is for only one day or for a specific program of days and schedules.
How to facilitate the creation of campaigns?
You didn’t understand how do Facebook Ads work? Did you find it hard to follow any of our steps above? Well, know that there’s a plugin that helps in the creation and in the management of Facebook Ads Campaigns.
With Facebook Lead Ads, it’s possible to automate many tasks and grow exponentially your business opportunities. With it, you can create ads that increase not only your business opportunities but also, and at the same time, the engagement with your page.
So, did you like our tips and to learn how Facebook Ads works? Then follow us on social media and stay up-to-date with other content similar to this one.
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Daiana Braimis é Performance Marketing Manager na E-goi e apaixonada por estratégias que transformam dados e canais digitais em vendas reais. Nos últimos anos, especializou-se em automação, CRM e estratégias omnicanal para empresas que querem crescer de forma inteligente. Gosta de transformar complexidade em simplicidade e ajudar marcas a criarem relações duradouras com os seus clientes.
Mais uma dica importante para quem deseja utilizar o Facebook como plataforma de propagação da Marca.