New KPIs, honest estimates and conversion-driven decisions
After accepting that opens and clicks are no longer pure signals of human behavior, a common reactio...
Are email marketing metrics lying to you?
For years, the open rate was used as a tool to measure interest. It wasn’t perfect, but it worked we...
Email Marketing Checklist: 9 Essential Questions
Need to send an email? In this article, you’ll discover 9 essential questions to ask before sending ...
4 not-so-obvious factors that impact your email deliverability
Here are four features that impact email deliverability in a big way, even though they aren’t always...
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Segmentation in Email Marketing – How to Get the Best of your List
If the title of the article caught your interest, then it’s a good sign! Already know you have probl...
Do you know the importance of responsive email marketing?
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Send Newsletters through your WordPress RSS Feed
Yes, it’s true another Update to our WordPress plugin!! Now whenever you want to spread a new post o...