Email Marketing

21 Different Types of Creative Email Marketing to Inspire You

18 May, 2018 (updated) |

Email Marketing is still the best channel to collect information from your clients e all of their actions. Email is the main source of data for Marketeers, even to discover the essence of your proposition of value. That is why we are going to present to you 21 different types of email marketing – by […]

Email Marketing is still the best channel to collect information from your clients e all of their actions. Email is the main source of data for Marketeers, even to discover the essence of your proposition of value.

That is why we are going to present to you 21 different types of email marketing – by the way, they are great examples… Use them to communicate with your contacts, but promise us that you are going to use them aligned with each contact stage at the funnel and in best regards to their interests.

Types of Email #1: Challenges and desires

The welcome email is a golden opportunity to learn more about the contact you´ve just gained.

As in the following example:

Type of Email #1: Challenges and desires

Image 1 – Can I Ask You A Question?

Types of Email #2: Personal introductory email

Welcome emails also provide you with a great opportunity to show appreciation and increase your contact´s awareness of your company and team. This as well as reinforcing your value proposition.

By automating (scheduling) this email, take care to ensure that it is sent during working hours (if you really want to give the impression that it´s a personal email) 😉

Type of Email #2: Personal introductory email

Image 2 – Welcome to Webydo – important information inside

Types of Email #3: Encouragement to use the product/service

This email (to encourage the use of the product/service) can be sent in conjunction with the welcome email.

The aim is that your new contact will immediately start using the product/service and appreciate its worth.

If you offer a free product trial, then this email is crucial, as the contact must start to use/try the product/service immediately.



Image 3 – Getting Started Onboarding Email Series from Pinterest

Types of Email #4. Offer an incentive to promote the first purchase

The welcome email can also be a great opportunity to promote the first purchase.

If the contact signed up to receive your Newsletter or to test your product free of charge, and if it makes sense for your product/service, you could offer a discount.

Type of Email #4. Offer an incentive to promote the first purchase

Image 4 – New Signup Onboarding Ecommerce Email with Discount from ThredUp

Types of Email #5: Profile completion

In order to get more data for your Marketing Automation, you need contact information. It´s the only way that you can ensure that your Marketing will be relevant and useful for every one of your contacts.

We recommend that you request the minimum amount of information at the lead generation stage, to avoid irritation (asking for too much information).

However, you can and must request some details in the subscription confirmation email, as shown in the following example:

Type of Email #5: Profile completion

Image 5 – Your Evernote installation is incomplete

Types of Email #6: Seasonal (dates/themes)

If it´s appropriate for your business, create seasonal emails (dates/themes). For example:

  • If your product/service is seasonal (Summer; Spring… Christmas… Back to School…)
  • Offer discounts to celebrate specific dates
  • A greeting on your contact´s birthday
  • Anniversary/award/recognition of the company/product/service

As in the following example:

Type of Email #6: Seasonal (dates/themes)

Image 6 – Get 55% Off Grammarly Premium for Back to School

Types of Email #7: Promotion/sales

Avoid sending too many commercial emails, unless this is what your contacts expect. Or rather, send them only when you have promotions – we all love paying less, if we can, as the following example illustrates:

Type of Email #7: Promotion/sales

Image 7 – Inside: a big end-of-summer treat (for two days only)

Types of Email #8: Promotion of new products/services

It´s a crime not to make the most of the opportunities to communicate with your contacts as long as they offer a new product or improvements to existing ones. Unless your contacts have expressed that they don´t wish to receive this kind of emails.

Look at this example:

Type of Email #8: Promotion of new products/services

Image 8 – [New Feature] Facebook Pages Report

Types of Email #9: Newsletters

A regular email (daily, weekly, bi-weekly, monthly…) to all subscribers (that have signed up for the Newsletter).

There are two main types: normal (useful information) or promotional (e-commerce).

Let´s look at an example of a promotional newsletter:

Type of Email #9: E-commerce

Image 9- Tesla Updates: August 2015

And an example of a newsletter with useful information:

Type of Email #9: Informative

Image 10 – Tips to Find the Best Airfare

Types of Email #10: Receipts/proof of purchase

As a rule, most companies don´t use these emails to their best advantage.

In other words, these emails could be used to go beyond providing purchase information, to give useful information, or even to use the opportunity to sell more.

See this example:

Type of Email #10: Receipts/proof of purchase

Image 11 – MOO | Order 12345678 | Confirmed

Types of Email #11: Password recovery

Your contacts are guaranteed to open this type of email.

Why not also use the opportunity to improve, even further, your contact/user experience?

Notice in this example the simple language and design, clearer and more attractive:

Type of Email #11: Password recovery

Image 12 – Password Reset Email Design from Slack

Types of Email #12: Account verification (double opt-in)

Your contacts are guaranteed to pen this kind of email, just like the password recovery emails.

See how, in the following example, apart from the clearer language and simpler, more attractive design, this email is maximised to encourage the usage of the product/service.

Type of Email #12: Account verification (double opt-in)

Image 13- Welcome to Webflow – Please Verify Your Account

Types of Email #13: Product dispatch

Whenever a purchase is made, and this purchase involves the dispatch of a product, it´s good to know that the product is on its way… and also to be able to track the delivery (whenever possible).

In addition to information regarding the purchase, you can also take advantage of this email to include other related products and upsell, such as in the following image:

Type of Email #13: Product dispatch

Types of Email #14: Subscription renewal

If your product/service involves periodical renewal (automatic or manual), then an email should be sent to remind the contact that it´s almost time to do this.

If not, then the client may forget, or the payment method used could have expired. In other words, you could lose clients and sales.

Make the most of this email to reinforce your product´s value proposition/offer, as shown in the following example:

Type of Email #14: Subscription renewal

Image 14 – Your Apple Music membership is almost up

Types of Email #15: Send what the client has ordered

Whenever a contact requests (preferably via a form) something (eBook; download; information) we recommend that you send them an email.

This is because they will almost certainly open this email.

Let´s look at this great example:

Type of Email #15: Send what the client has ordered

Image 15 – Here’s your Free Slides Design Resources

Types of Email #16: Shopping basket abandonment

The average rate of shopping basket abandonment for online purchases is 68,63% (Baymard Institute)

Shopping basket recovery emails
Almost 50% of emails are opened, and nearly 33% results in checkout completion. (MarketingSherpa)

As you can see, there is no reason why you shouldn´t capitalise on this excellent opportunity and attempt to recoup the purchase.

Look at this example, which uses a little humour.

Type of Email #16: Shopping basket abandonment

Image 16 – Everything cool with your transaction?

Types of Email #17: Customer journey on your website

Using Marketing Automation it´s easy to discover and analyse, in detail, the behaviour of your contact on your website: search, visits, page abandonment, login…

This information can be harnessed to send personalised emails and convert these contacts into clients to increase sales.

Look at this example that is sent to those who are not visiting the website regularly:

Type of Email #17: Customer journey on your website

Image 17 – We haven’t seen you in a while...

Types of Email #18: Ask for a Review

Today´s customer likes to compare and see others´ opinions whilst considering buying products/services – especially if these products/services have an effect on their lives and finances.

For this reason, send them an email asking for their opinion a short time after they´ve acquired your product/services.

Such as in this example:

Type of Email #18: Ask for a Review

Image 18- How did you sleep?

Types of Email #19: Request feedback (surveys)

Marketing Automation is fantastic. It enables us to learn much more about our contacts. However, this shouldn´t stop us from using other, more direct ways, to get to know our contacts even better.


By sending regular emails containing surveys.

As well as allowing us to get to know our contacts, even better, they feel more valued.

Look at this example:

Type of Email #19: Request feedback (surveys)

Image 19 – Matthew, we want to hear from you!

Types of Email #20: Activity/progress report

If it makes sense for your product/service, you should send regular emails summarising your contact´s progress and activity.

Let´s look at E-goi´s case. We could send an email summarising the number of emails sent by our clients, open rate…

Whenever you send this email, you will be achieving these 3 objectives

  1. Your contacts feel reassured
  2. Your contacts feel that they could evolve and improve
  3. Reinforces the value of your product/service

This is a perfect example of these 3 objectives:

Type of Email #20: Activity/progress report

Image 20 – Grammarly Weekly Progress Report & Tips

Types of Email #21: Client reactivation

One of the quickest ways to generate more sales is to reactivate those contacts/clients that are inactive.

Type of Email #21: Client reactivation

Image 21 – You got this

With so many options, what´s your excuse?

Evidently, there are still so many other types of emails – not all of which are shown here. Nevertheless, we have just seen 21 fabulous emails that you can start sending now. If you have come this far, we hope it will be more useful than just reading the material. Take action and implement an email for every stage of your contact´s life cycle in your autoresponse or sales funnel. In no time, your sales will have increased.

You don´t know at which stage of the life/buying cycle your contacts are?

Don´t worry About Egoi´s Autobots it´s as simple as choosing a trigger. It could be anything: completing a sign-up form, the opening of an email, a click and even a purchase or an abandoned shopping basket! To every action, you can apply as many tags as you like to your clients. You can even classify them with a tag depending on whether X or Y happens. Excellent for segmenting your entire sales funnel.

See how E-goi can automate your marketing:

Try it for free!

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