It is a challenge for all shopkeepers to keep this figure high and ensure strong sales. To help you, this article will introduce you to 5 tips to increase the average ticket. Enjoy the article!
The average ticket, as implied by the phrase, represents the average amount that the customer spends in your e-commerce. It is calculated based on the sum of all the sales made over a given period divided by the number of customers that bought in that period.
And why is this metric so important? It is through this that the shopkeeper can establish goals, identify potential problems that hinder billing, evaluate different profiles within the same target audience, create new digital marketing strategies, among other actions that are important to business growth.
It is a challenge for all shopkeepers to keep this figure high and ensure strong sales. To help you, this article will introduce you to 5 tips to increase the average ticket. Enjoy the article!
Contents
1. Offer more products
Have you noticed that some shops are increasingly diversifying their products? An example is that of the pharmacies. If before we used to go to pharmacies just to buy medication, now it is possible to find beauty products, accessories and even food.
When we talk about e-commerce, while your shop’s main items make the most of the traffic to the site, other less similar products may help increase the average ticket.
Offering more options to the consumer is a way to stimulate the purchase, mainly those that are impulse purchases. Often, the person did not even remember that they needed a certain object and when they come across it in an unexpected place they might think that the purchase will save them time.
For example, a consumer who is browsing a fashion e-commerce and buys a dress may find it interesting to also buy a mini-sewing mini-kit if they come across that product. To choose the right items, it is crucial to know your target audience well and their needs within your business segment.
2. Customer loyalty
This strategy, besides increasing the average ticket, can result in the growth of recurring sales. Offering a remarkable buying experience (in a good way) is the first step to ensure that the customer will return to your e-commerce.
In addition to delivering the order within the deadline, try to invest in creativity with personalized packages, small gifts or even tickets thanking for their preference. Did the customer make a high-value purchase? Value the gesture by sending a gift and making it clear how important they are to your company.
Good communication can also improve the relationship with your brand. Have a well-defined e-mail marketing strategy by frequently sending promotions and other relevant information, such as birthday messages or commemorative dates messages for your segment.
Another strategy that can produce good results is that of the loyalty programs. The idea is to offer the customer a benefit if they buy regularly from your e-commerce. You can bet on this points-based model, where each purchase corresponds to one point and a certain amount of points guarantees a gift or a discount. When choosing this strategy, it is important to define the rules very well so that there is no doubt.
3. Run promotions with progressive discounts
A progressive discount is the discount offered when the customer buys more than one item é – a wholesale concept that may work very well in retail. It is very common to find supermarket promotions of the type “2 for the price of 1” and they usually have a positive impact on the consumer, after all, they save a good deal of money.
This strategy can also be applied in virtual shops. For example, you can offer a given percentage as a discount when buying 2 items, another percentage when buying 3 items and so forth. To stimulate the purchase, it is interesting to make clear, on the product page, the amount of money that the customer will save when buying the items.
One tip is to run the promotions first with the products that usually take a long time to sell. That way you increase your revenue and ensure items renewal.
This resource that is present on most e-commerce platforms shows the consumer products related to the item that they are viewing on the page. For example, if the customer is looking for a Smartphone, among the related products may be a memory card, cases, and tripods, among others.
Related items may appear next to the product or below the product, depending on the e-commerce platform configuration or visual identity of your website. The objective of this strategy is to generate the need to purchase, increasing the amount of the average ticket and e-commerce sales.
Some platforms also offer an option called cross-selling. It is very similar to the related products, but the difference lies in the fact that the website displays another item when the consumer has already placed a product in the cart.
If we compare again with a supermarket, it is as if you were queuing up in the supermarket to pay and on your way you saw a product that caught your attention. The probability of taking that product is much higher, right?
5. Create product kits
Another strategy to stand out from the competition is to offer exclusive products. Unless you are a craftsman or make your own products in the company, it is very difficult to sell something that is not sold by the competition. Given this context, you can offer exclusivity by creating product kits.
So that the consumer sees an advantage in this purchase, the total value of the products must be less than the unit price of each item. You can bet on creativity and use different packages, and you can also invest heavily in advertising. Kits are usually very popular in seasonal dates, such as Mother’s Day, Valentine’s Day, and Christmas, among others.
Even if it seems increasingly difficult to stand out from the competition, remember that the same tools and strategies are available to everyone. To be able to improve the results of your business, it is important to keep updated on the new market solutions that help optimize your e-commerce. This article presented 5 tips to increase the average ticket.
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