Strategy

Are email marketing metrics lying to you?

For years, the open rate was used as a tool to measure interest. It wasn’t perfect, but it worked ...

Practical Guide: Benchmarking in Google Analytics 4

Discover how benchmarking in Google Analytics 4 can give your business a unique competitive advantag...

Upselling and Cross-Selling Strategies: PPC and Automation Tips

Este artigo explora como integrar estratégias de upselling e cross-selling com campanhas de PPC e a...

From clicks to customers: Paid campaigns and automation

Discover how to integrate paid campaigns and marketing automation to turn clicks into loyal customer...

E-goi communication channels: how do they work and what are the advantages?

E-goi´s communication channels are elements of strategy that highlight the company when it comes to...

4 reasons to analyze consumer behavior in e-commerce

Consumer behavior is one of the most critical factors in guiding a business. Especially those who wo...

Push Notifications: Know 5 good practices for using its

Every day, do you get warnings and messages from the applications installed on your cell phone alert...

Understand the importance of design in digital marketing

Whether it´s a blog, social networks or email marketing, the design is a meaningful way to engage w...