In addition to boosting the posts, there are several good practices that help achieve great results. Below, find some essential tips for posting on Facebook and being successful. Check them out!
Earlier this year, Facebook announced yet another disturbing change for content producers that run pages on this network. The much-feared algorithm — that defines and organizes how the thousands of posts will reach the audience — has been changed once again.
Since then, priority has been given to posts made by ordinary people, such as friends and family, to the detriment of what is produced by the pages. But do not be scared: it is still possible to post on Facebook and reach a lot of people, increasing the engagement of your page.
And do not think that ads are the only solution. In addition to boosting the posts, there are several good practices that help achieve great results.
Below, find some essential tips for posting on Facebook and being successful. Check them out!
Contents
Overuse videos
The video is fashionable. This is not news to anyone. There are even TV stations that ask their viewers to send testimonials in this format. Be it on Instagram, WhatsApp or Facebook, such content is now very popular.
But it is not about any video: you must get people’s attention somehow. And the best way to do it is by producing material that is both interesting and relevant to your audience.
There is no point in making a beautiful and very well produced video if the topic does not arouse the curiosity of people who like your page, right? So, before posting on Facebook, plan to create the materials: short videos, with less than a minute, usually engage more.
What is the topic that your audience has questions about? A good option is to make a survey before producing the content. Ah, do not post a YouTube link, ok? We recommend you to upload the video directly to Facebook since this has a great influence on the engagement.
Stay connected at the best times
How about taking better advantage of the information that the social network itself offers about your audience? With Facebook Insights it is possible to find out what times the majority of your audience is online, thus increasing the chances that those interested will be influenced by your posts.
Do you agree it would be a waste to produce very interesting content and publicize it when the majority of people are not connected?
So, before posting on Facebook, we recommend that you access the page manager, click Information and then Posts. In this section, you can find out what are days and times when the highest number of fans is connected. This is a simple way to optimize your posts reach.
2Use Facebook Lead Ads
With so many people producing content and given the changes announced by Facebook, it is challenging to stand out, isn’t it? In addition to producing quality content that meets your audience expectations, it is important to use Facebook Ads in the best possible way to reach more people.
There are many options for those who want to create a campaign, in relation to the format and the objective, and also the different possibilities of segmentation.
In fact, this is a central point to be successful in this regard.
Better than trying to reach everybody, you want to reach those who are more likely to be interested in the business. Therefore, defining a target audience very clearly is crucial to the success of the ads.
You don’t know much about this? Do not worry. There are tools that help you with this mission, such as Facebook Lead Ads. With this, it is possible to automate several tasks, increasing significantly the business opportunities and consequently the engagement of your page.
Recycle old contents
Do you remember that post that rocked three months ago and broke the record for interaction on the page? How about publishing it again in a new guise? It is OK to repeat content.
Since then, your audience may have increased or several of your followers may not have seen that post. Therefore, addressing the topic that was a success some time ago is more than recommended.
Was the original post a linked card? Why don’t you make a short video this time? Or a photo album? After choosing the topic, and already knowing that people are interested in it, it is easier to use creativity to address it.
Do not Forget the CTA
Have you ever come across sentences like “if you agree, share; if you disagree, like!” or “tag your friend that would look great in this shirt!”, right? This is a very common and efficient technique to engage people in a post.
We are talking about the famous CTAs (Call to Action). Without a doubt, a link that is posted with a neutral call does not have the same engagement as when you add a CTA with “click and learn more!”.
It may seem obvious that the link is disclosed to be accessed, but people act more when there is an explicit command. So, in order to post on Facebook and have a good engagement, do not Forget to add an attractive CTA.
Talk with the audience
Unlike the mass media, where the audience is just the recipient of the information, there is the option of easy interaction on social media. The comment boxes of those channels and blogs should not be overlooked.
To talk with people is crucial to find out which way to follow in order to please them and which content to produce to arouse each person’s interest. Therefore, make surveys, a contest, ask questions, reply to comments and start a conversation.
By feeling part of your communication, the follower will undoubtedly be much more encouraged to speak well of you or the product/service that is offered.
Keep an eye on the timing
On the internet, the famous memes come and go at an impressive speed. That is why it is important to be agile so you are not left out.
The topic that went viral has something to do with you? Is it possible to use it without being pushy?
Run, then! Creative actions that take good advantage of the opportunities are great to increase engagement on Facebook.
Watch out: it can backfire. Assess carefully if it is worth getting into a controversy, after all, it does not pay to be funny and generate buzz at any cost. Before posting on Facebook, think well about your public and what they would think about certain contents.
As you can see, with some relatively simple actions, it is possible to post on Facebook in an optimized way and thus increase the engagement of your page.
How about sharing our tips on social media? That way, your contacts will be able to them into practice too!
Muito boa as várias dicas apresentadas neste post agora vou montar um planejamento de postagem para Facebook considerando o que minha audiência gosta de ver na sua timeline.