The technology works to make our lives more and more easy, creating a world full of connected users with a very strong decision-making power. In this scenario, companies have the opportunity to improve their software and digital platforms to provide even more convenience to their customers.
However, this has not yet happened effectively. Many businesses forget how important the user experience comes in contact with them, and they end up leaving aside improvements that would make all the difference when it comes to assessing their credibility.
To help you with this, we’ll look at this post 7 practices that can be very helpful in improving your digital marketing strategies. Keep reading and check it out!
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1. Choose Responsive Design
Considered a basic requirement and great current trend, responsive design ensures that the content of your site will always be viewed perfectly, whatever the type of screen and device used by the user. This improves their access to your site and helps your Google Analytics tracking.
Today, smartphones are already the medium most used by people to fulfill any virtual demand – be it personal or something connected to their workplace. On one of these occasions, the user can search for companies like yours and end up finding your site or blog. It’s always good to surprise you on first contact, so do not forget to include responsive design in your strategy!
This is a digital marketing strategy that makes the user experience more and more close to the credibility you want to pass on to it – for that, however, it requires a lot of attention from the responsible employee.
2. Use quality images
Undoubtedly, surprising visually is one of the premises to be worked on for a good user experience. Smart use of visuals is a way to optimize your site and increase your traffic to it. Also, using quality images with good resolution will make your content much more enjoyable to read.
It is also important to review old content on your site to see which images have been inserted into the text. It is at these times that you realize how much you can improve your articles and blog posts to better organize your virtual environment.
3. Make explanatory videos
Not everyone has the same experience when it comes to technology. The “internetization” of things is still very recent, with which many are still unfamiliar. So if your company offers a service that requires some action from the user to start, be sure to focus on producing explanatory videos to enhance your experience.
Look for the best platform to post these videos and always value the quality. Pay attention to the resolution of the image, see if the microphone is making a good capture and always set a time limit so that the video is not too long or even confusing.
4. Make a good CTA
CTA (Call to Action) is a very important element of the user experience. Always presented at the end of each content, it has a purpose that depends very much on the persona with whom you are creating a relationship: to lead the reader to perform a determined action.
They are used as a request for user to comment on some blog post, follow your company’s Instagram or even for the user to contact one of their suppliers. To do this, it is necessary that the CTA has to do with the content propagated, and that is in the same level of understanding of it.
5. Create relevant content
It’s hard to engage and improve the user experience if you have content that does not hold his attention, right? Some companies often post irrelevant things – sometimes even offensive – on social networks in search of views, but they forget that this is not the best way to win over people.
The key here is to offer content that is relevant to your users. Let them find within your virtual environment a reason to acquire knowledge. This increases your brand engagement and increases your chances of becoming a lead.
6. Rethink your form construction
Throughout your experience within the company’s digital marketing strategies, if all goes well, at some point the user will reach a stage of the funnel where it is necessary to provide some data to gain access to a broader and specific content, which we usually call of rich material.
Many companies, however, end up exaggerating the amount of data required in this step, making him give up and look for another company that offers him what he longs for. Do not fall for this mistake! Remember that the user just needs to fill out information that is really necessary for you.
7. Take the user into consideration
The best feedback you can have when enriching the user experience is the demonstration of what it feels like with this relationship built between you. So, never neglect your client’s emotions and desires, and work so that he will not be frustrated.
Always leave comments fields available, report your social networks, and bet on personalized messages that also help create business engagement and good user responsiveness. The ideal here is to stay present in the life of each one of them, so that they always see in their company a place of trust!
Anyway, as you might realize throughout this article, when you have a virtual business the great factor that contributes to success is the customer itself. So, the better the user experience, the more engagement and loyalty your brand will have! So, consider all the tips listed here and always value the quality of their services.
And now, if you liked this article and became familiar with the topics, what about taking advantage of an app that can help you with customer loyalty?