After Christmas and New Year´s Eve parties, a new period begins, and with it, a low sales phase can reach the physical and virtual stores. This is because, at that time, many people go on vacation and others are heavily in debt due to the payment of taxes, such as IPTU and IPVA etc. However, there are some ways to increase sales earlier in the year.
However, this period need not necessarily be of low profitability. There are a few things you can do to increase your sales earlier in the year. Keep up with the following topics right now!
1. Offer special discounts
People like to buy the products they want for a special price. That’s why offering attractive discounts and spreading these promotions is one way to drive sales at that time.
The correct idea is to offer discounts to burn the stock of the previous year and guarantee the sale of what has not yet been marketed. Special prices also need to be publicized, and email marketing is one of the best tools for that.
Social networks are today the setting for much of the personal and professional exchange of people. Therefore, they use these media to inform themselves and to relate with friends and also with companies. These are essential channels for any organization that wants to boost sales to be present.
So to increase sales early in the year, you might want to create campaigns on social networks like Facebook and Instagram. You should invest in well-targeted sponsored posts so that you can achieve the profile of the audience or person you want.
3. Invest in sponsored links
In addition to social networking, so you have greater visibility and thus generate means to increase sales earlier this year, you should invest in sponsored links on Google.
In this type of strategy, you buy keywords in the search engine, which will show ads from your e-commerce to those who search for them. If you sell bedding, for example, you can buy specific keywords, such as “set of sheets”, so that your store’s website will appear to anyone who searches for it.
4. Bet on email marketing
Email marketing is, today, one of the most efficient ways to advertise a digital business and this is important to increase sales earlier in the year. However, it is imperative that you have an always up-to-date mailing list with your customers’ data and leads.
Developing campaigns for capturing leads is something that should always be on the agenda in your activities. That way, when e-mail is required, it will be easier to succeed.
5. Create Stock Burn Campaigns
We have already mentioned the burning of stock. This is a type of strategy that always generates positive results at the beginning of the year sales. The idea is to make it clear to customers that they will get a good discount if they buy the products at that time.
In this way, the consumer will feel more invited to buy the products, as he knows that he will have advantages in his purchase. One strategy that always works is to highlight the old price so that the customer can see how much they are benefiting.
6. Invest in Content Marketing
Content marketing is a widely used strategy at all times of the year, bringing positive results to organizations. In this case, your e-commerce needs to have a blog, and in it, you must create posts with subjects that are relevant to the personas of your business.
The goal of all this is to work with keywords, improving the positioning of your site on Google and other search engines. So more people will have access to your products on sale earlier this year, and the profitability of your e-commerce will continue to rise.
7. Offer different forms of payment
As we have already commented, the beginning of the year is a rather complicated time for people’s finances, because many expenses have in the period. Therefore, it is advisable to offer customers different forms of payment.
One way to guarantee sales is by charging only the following month or by allowing interest-free installments in a more significant number of payments. It will take you a little longer to receive, but it is better than not to sell anything, do you agree?
8. Create sign up programs
Another way to increase sales at the beginning of the year is by using referral programs. This strategy can be used as follows: whenever a customer closes a purchase in their e-commerce, then send an email with a coupon.
Say that if he sends the coupon to two or three friends and they close the purchase, you will earn a good discount on future purchases. This will make people more interested in buying from your site and not from a competitor.
This type of program is also essential for customer loyalty since consumers who pass on the coupons will also have discounts when making new purchases. Thus, you will gain in several ways.
9. Have a responsive website
More and more people are accustomed to shopping on the cell phone, so maintaining a responsive website is a must. These pages are those in which the format fits the size of the screen on which it is accessed.
That way, your customers will be able to access the site on a large-screen computer or a small-screen phone and will have the same usability. Thus, no one will abandon the purchase because of problems using the page.
We hope you enjoyed our article and can take good tips to increase sales earlier in the year. After all, our goal is for you to be very successful with your business.
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Licenciado em Relações Públicas e Publicidade, tem desenvolvido o seu percurso profissional ao longo dos últimos 10 anos na área do Marketing Digital, tendo-se especializado em email marketing e marketing automation. Participou no arranque do projeto E-GOI tendo sido Gestor de Comunicação e Marca durante vários anos. Atualmente é Growth Hacker na E-GOI. É ainda consultor, formador e autor de vários artigos em Portugal e no Brasil nas suas áreas de especialização.