The 10 Greatest Mistakes That Will Ruin Your Email Marketing
Everybody says that the “money is in the list,“ that there is a higher return on investment from...
Marketing Automation? Mistakes to Avoid and Best Practices
What is marketing automation? Marketing automation nowadays is one of the most polarizing concepts i...
Black Friday and Cyber Monday: 5 Genius Ideas for Your Email Marketing
Oh no! Another article with examples of Black Friday and Cyber Monday promotions? As if there weren...
5 Tips to Create Emails that Will be Read
Do you know how long a reader spends looking at your email? According to Jakob Nielsen, web usage ex...
7 simple ways to use your email marketing to generate sells
Email is a reliable channel, but to always be sending promotional messages may leave it smelling mus...
6 fast tips to be at one’s best when copywriting B2B emails
Even in a B2B environment, it is people that make decisions, shop or take action … Our email c...
How to sniff out any email marketing service
If you love how a business or celebrity handles their marketing, you may just fall head over heels f...
5 telltale signs an ESP will rip you off
So you’re looking for an ESP and someone tells you about a cool new kid on the block? Or perhaps a...