As you probably know, Web Push Notifications are used to inform users about new content or new updates on websites but don’t think that only news websites or blogs benefit with these notifications. The misters and misses from e-commerce also have a lot to gain with them. Find out how!
Web Push notifications are small messages that go directly from your website to users’ desktops, smartphones or tablets. Even if they aren’t on your website or don’t have their browser opened there, the notifications are sent.
As you probably know, they are used to inform users about new content or new updates on websites but don’t think that only news websites or blogs benefit with these notifications. E-commerce also have a lot to gain with them. Find out how!
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Why use Web Push notifications on your eCommerce?
The use of web push notifications allows the direct contact between your e-commerce and your clients, without needing to create an app! They work not only to send news on your website, but also to increase your eCommerce sales, through different ways of engaging with the clients.
Web Push notifications can be used to inform your clients of new products, new promotions or discounts happening on your website. Not only that, but you can also segment the users based on their interests and their behaviour on your website. Thus, users won’t be bothered with notifications about products they’re not interested in.
How to increase sales with Web Push Notifications?
With web push notifications you can increase your e-commerce sales a lot, especially if you are able to make and combine your strategies. With web push notifications you can:
Announce new products you’re selling
Announcing new products available to purchase on your website through web push notifications is a good way to increase your sales. And don’t worry, you’ll only inform the users you know are interested in those new products!
Imagine that a specific number of clients bought a product or searched for it. When you have that product – or any similar or related to it – that might interest those clients, send a small notification to inform them. You can control everything through segments based on the clients’ purchases and activities on your website.
Promotions!
Every client is attracted to promotions, whether they are in the products’ prices or, for example, in the shipping price.
Firstly, by sending web push notifications with promotion, the best thing is to send them only to segments of clients potentially interested in them. It’s also important and effective to create a sense of urgency when announcing the discounts, for example through an expiration date to get the discount. That way, you’ll make the client feel some sort of urgency to buy any of the products on sale.
Avoid Abandoned Carts
When a user adds something to the cart, he is showing an intention of purchasing that same product. However, it’s not uncommon for users to leave websites before buying the products they put in the cart.
Sending emails informing the client about an abandoned cart doesn’t have the same effect it used to. Through web push notifications, you can contact your clients instantly and alert them about their abandoned carts, some time after they leave your website. By doing this, you can increase sales by recovering profits from the abandoned carts.
Keep your clients updated
Web Push notifications can also be used to inform clients of the entire delivery process of an already purchased product.
You can send notifications informing the date a product will be shipped, or when it will arrive the client’s chosen destination. That is also beneficial for your sales because you’re giving your clients the sense of security, and knowing they can trust your website, they’ll want to buy again.
Attract anonymous users
Many users can go to your website anonymously, even adding products to the cart.
However, if they leave without buying, send them a notification later, reminding them of a certain product they were interested in and encourage them to create an account on your website and buy it.
When a client creates an account on your website, it gets easier to track their activity on your website and that way you can make an adequate marketing strategy, personalized and more efficient, increasing your e-commerce’s sales.
Conclusion
Every web push notification is received in real time by the users and can be personalized depending on different factors, such as the users’ behaviour, location or their interests.
However, to organize every web push notifications campaign to send you need time and it can be exhaustive, so, tools such as E-goi can help you create automatic web push campaigns, personalized for each client segment in an easy and quick way, with very few clicks and verified efficiency, as this AliExpress’ case study proves.