YouTube is one of the first most accessed sites around the world, as you can see in Alexa´s ranking - website traffic monitoring and data analysis company.
That the platform is a success, probably already knew. However, to say that this is a phenomenon that may be news to many people. Proof of this is that in addition to constant access to YouTube, the Portuguese also already produce much audiovisual content.
In this context, making your videos stand out is a challenge. After all, you have to contend with thousands of other publications released daily. Getting more subscribers to the channel is also the desire of most of the youtube.
It may be difficult, but it is not impossible. To help with this task, we’ve prepared this article with five tips on getting more subscribers on YouTube. Good reading and success!
Contents
1. Produce content with audiovisual quality
You can be an expert on a particular subject and the topic addressed in your video is of interest to people. However, how do you get more subscribers on YouTube if the video is not of a reasonable quality? People will probably not be able to watch you until the end, much less subscribe to your channel.
So be aware of the quality of the image and the audio you are about to publish. Rest assured, no significant investment is required to have a great result. With a simple production, you can deliver quality videos to your audience.
For this, choose a place with good lighting. Never too much to say: watch out for backlighting. If you or the subject being shot are in a weak position relative to the light source (whether natural or not), they will get shadows that will disrupt the image. Excessive illumination is also not a good idea because the image is “blown” and makes it difficult to see. Testing before starting the recording is always recommended.
On audio, a good option is to use a lapel microphone – if there is a budget for it – it reduces noise. If it is not possible, use some device to pick up the audio, it can be a recorder or even a smartphone. What is not advisable is to use the camera’s audio because the quality tends to be inferior.
2. Address relevant issues
The opposite of what we said in the above topic also happens. It’s no use an excellent video, produced in a studio, with professional equipment, if the subject is not of interest to your audience. The investment will be in vain.
Therefore, it is essential to create content that is useful and relevant to your audience. You probably should be asking yourself: but how do I know what my audience wants to watch? There are several ways, check out:
- Create personas: the data collected will help define an editorial line. You will know the interests, problems, and goals of your target audience;
- Keep up with the trends: Google Trends, Twitter Trending Topics, and YouTube uploads help keep track of the hot topics. Avoid getting into unnecessary controversy and choose subjects related to your area of expertise;
- Run tests on the YouTube search field: Type “how-to” or “what’s” to see the search suggestions for the platform. By writing expressions related to your channel, inspirations may arise based on users’ questions.
3. Publish regularly
Publishing frequently helps you create the habit in your audience. If you publish a new video on Mondays and Wednesdays, always at 7:00 pm, your followers will have the habit of checking your channel on those days.
Apparently, if subscribers activate your channel notifications, they’ll be automatically notified when new videos are published.
“What is the ideal posting frequency?”. It depends. How long can you produce and edit quality video? Take this time into account and establish a publication schedule.
However, remember: to get more subscribers on YouTube, this interval can not exceed two weeks. This time must be taken care of so that people do not forget or lose interest in your channel.
4. Stay tuned to SEO for videos
Just as you should be aware of SEO techniques when producing texts for your blog, it is also important to optimize the upload of videos to your channel. So it will be more easily found by people. See the SEO tips for YouTube!
Rename the file
Before uploading the video to your channel, it is important to enter the keywords in the file name. For example: “Tips for getting subscribers on YouTube”. This simple action makes it easier for the platform to understand what the subject of your content is.
Create a flashy title
The title is one of the most essential things in the video, whether it’s instilling public interest or optimizing search engines for content.
When creating a title, do not exceed 100 characters. Ideally, include keywords wherever possible right at the beginning. Keep in mind that people are looking for solutions on the internet, so you have to attract them by the title as well.
Include a description
Like the title, the description also tells search engines and the public about the content of the video, but in more detail.
Although the description field allows text up to 5,000 characters, only the top 150 will appear in Google search results. Therefore, it is essential to put the main information early on.
Adding a link to your site is also recommended – preferably right at the beginning. Many people do not get to the end of the text, especially when there is the “display more” option, in case of lengthy descriptions.
Proper use of tags is critical both to better indexing and to helping anyone looking for a particular subject on YouTube. So include keywords that define your video.
It is essential to be clear, direct and evade technical or complicated language. Try to imagine how the user would look for the subject of your video.
YouTube itself recommends up to 120 characters, with spacing included, which averages 15 words. Do not forget to consider the title when creating tags for your video.
5. Use uma boa miniatura
Remember that static image that looks like a kind of video cover? Known as the thumb, it’s an important tip on how to get more subscribers on YouTube. This is because it helps to attract more visitors to your content.
It is essential that it is related to the subject of the video and that it is very appealing. Free image banks can help you create good thumbnails, but the ideal thing to stand out for is to have a professional designer to compose this call in the best way. After all, in digital marketing, the design makes all the difference.
With the five tips presented in this article, you learned how to get more subscribers on YouTube simply and having to invest little or nothing. Now it is hand in hand to put them into practice and expect the results!
Once you know how to get more subscribers on YouTube, learn how to make money from social media, check out our tips and get ready to profit from the content it produces!