Millions of searches are done daily on Google. It is the most accessed site in Portugal by people of the most varied types. It is no news to anyone that any person, company or institution that wants to stand out in the network (and outside) must have an effective digital presence.
After all, as the popular saying goes, “anyone not seen is not remembered.” However, having a good website and active channels on social networks is not enough. After all, the trend is that this is increasingly common to all businesses. You need to stand out from the competition to find and be found by your target audience.
Thus, it becomes essential to invest in ads as part of the digital marketing strategy for best results. If everyone uses Google, appearing among the top search results is vital, do not you agree?
In that sense, knowing how Google Adwords works will help you a lot to succeed in the network, spreading your business more efficiently, reaching the people who need your product or service and, consequently, increasing profit.
So in today’s article, we’ll explain what it is, how it works, and how to create an account on one of the world’s leading sponsored links tools. Stay with us and increase your chances of success in the digital world! Good reading!
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What is Google Adwords
When doing searches on Google, you have undoubtedly noticed prominent links, at the top of the results page, identified with the term “advertising.”
On Youtube, before watching any video, you must have already waited for an ad to end. When reading an article on a blog, you should also have noticed the presence of a banner posting something on the sidebar, right?
Did you know that the three examples above have something in common? They are all part of Google Adwords, the Google ad platform. In a simplified way, its primary objective is to enable companies to pay to be featured on the internet.
How Google Adwords Works
The tool enables audience segmentation. So the budget to spend on online advertising can be optimized from the moment you focus your ads on a qualified audience who has an interest in your business.
For a good use of this strategy of sponsored links, it is important to remember that quantity is not quality. Better to impact a few people with high chances of conversion than the other way around.
What’s more for a gluten-free cake company? Have your ad displayed for thousands of people who do not have dietary restrictions or reach 500 celiac people? This is one of the differentials of Google Adwords. Through cookies and keywords, you can determine where the ads will appear.
There are four main ways to advertise: search ads, display ads (websites, blogs, and pages), YouTube ads, and app ads. Each type offers several format possibilities, allowing customization according to the taste of the customer.
The main advantages of Adwords
Being prominent and being seen by potential clients is the main advantage of using Adwords without a doubt. Below we list other benefits that the tool provides. Check out!
Quick results
Ranking well on Google organically – that is, without paying for an ad – is, however, a bit time-consuming. Producing relevant content that pleases and interest your persona, and using proper SEO strategies makes your site achieve good results, but this is a slow process that takes at least a few months.
With Google Adwords, you can accelerate and have short-term payback. Depending on the budget available, visits to your site and the number of leads can be multiplied overnight.
Besides, Google ads are more efficient because they find customers when they need them the most – when they are looking for the product or service you offer. Thus, visitors are more qualified and more likely and close business.
Flexible budget
It was the time when making a media campaign was very expensive. In Google Adwords, who chooses the amount to be invested is you. Therefore, any company, regardless of the branch or size, can advertise there.
The budget limit is never exceeded, and you can still do prepaid or postpaid campaigns. Undoubtedly, this helps in the financial control of the business.
Campaign Optimization
Advertising on Google is relatively straightforward: the platform is intuitive, and you do not have to be an expert in the field to put a campaign on the air. However, the possibility of optimizing campaigns through some specific strategies is one of the differentials of the tool.
There are several tutorials on the internet that teach you to have results that make the difference. A good choice of keywords is a decisive factor for the success of any campaign. So, search for as much information as possible before you advertise on Google Adwords!
How to create an account
Now that you know what Google Adwords is and how it works, it’s time to get your hands on the dough and create an account. It’s quite simple: Go to https://adwords.google.com and click “Get Started.” On the next screen, enter the Gmail address that will be linked to the account and your site.
By clicking “continue,” you’ll go through a step-by-step setup where Google will tell you the details you need to create your AdWords account. In the next steps, you will have to fill in some data and set up a test campaign (non-mandatory step) to start using the platform.
The fields are:
- about your company;
- his first campaign;
- payment methods.
Ready! Now you know more about Google Adwords and learned how to create your account on the Google ad platform. How about starting your first campaigns and leveraging your business?
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