ContentsThe Funniest Email Deliverability Definition for Email Marketing BeginnersWhat? Don’t I just press send and that is?From Whom? – your might be thinkingReally? – you ask The Funniest Email Deliverability Definition for Email Marketing Beginners Just like the word might twist your tongue, the task in itself, might twist your brain! So, what is […]
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The Funniest Email Deliverability Definition for Email Marketing Beginners
Just like the word might twist your tongue, the task in itself, might twist your brain! So, what is all this deliverabilitishy thing about?
Email deliverability is the way to get your email message to be delivered to your subscribers. Notice that the word deliverability is formed by combining the two words “deliver” and “ability”. In short, it means to be able to deliver your email to the recipient’s Inbox.
What? Don’t I just press send and that is?
No, please stop, don’t do that just yet! Before, you need to make sure your communication is compliant with expectations from the receiver’s system. There is reputation, authentication, and a few other “‘tions” to setup and validate. Boring? Yes, we know! But really important, believe me! We will talk about these a bit more in detail in the future, in a non-boring way and that’s a promise.
As well as prepare the sending, you are expected to keep listening for responses to it after…
Sure, I just wait for the sound in the checkout to get louder! – You say.
No, when I said listening, I meant listening, not hearing for the results of each campaign. You need to actually observe what responses you get back from both, ISPs and the contacts managed by them (your subscribers!), something like “I don’t have that contact here” or “I didn’t ask for this”, for instance. It is a symptom that you are not doing something well.
From Whom? – your might be thinking
ISPs are what Gmail, Outlook, Yahoo and all the other Inbox Service Providers are called. And as they watch your emails going in, they might request or even impose instructions for your email flow to follow such as “slow down”, which you should really act upon!
Really? – you ask
Yes, that is it. Imagine your emails are visitors to ISPs and you need to follow the etiquette for the visit in each one. There are common elements to all, and then, there are specifics to each one.
Be a honest and gentle visit and the doors will open themselves as you proceed. Just follow the rules and built a TRUST based bond with them, so every time you knock, you are welcome. Otherwise, you will end kicked off, twisting your brain outside, and if you keep banging that door, they will lock you out!
Do you want to find out how gentle are you? Start listening for responses to your communications…