Data security is a very important factor and defines if your company is really reliable to make a purchase. Customer information is very valuable, and through them your company has the opportunity to craft content that contributes to user education and social media engagement.
On the other hand, this information is also of great importance to criminals, who can use the data to clone cards or try to go through an organization to take a hit. So your company needs to stay tuned to its e-commerce platform and invest in the safety of its consumers.
Here’s a list of 6 measures to ensure that your customers’ information is always secure.
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1. Data Encryption
To establish data security in your app’s interpersonal conversations, WhatsApp, one of the most accessed social networks in the world, has adopted end-to-end encryption to collaborate on restricted communication and information security.
Another example of encryption is SSL (Secure Sockets Layer) certification, which appears on web pages where your URL begins with “Https” and has a green padlock in front of the link address. It proves that this site is protecting the personal and banking data of each registered user.
Therefore, it is interesting that your company invest in this type of measure and offer greater security to its consumers. After all, nobody wants to see their data out there being misused.
2. Safety Seals
The display of security seals on the site validates your company’s concern with data security and conveys confidence to those people who wish to buy something in their e-commerce. Currently, we have several security options, some better known than the others.
An example is the Ebit stamp. Its function is based on the user experience within that e-commerce, which is evaluated by means of opinion polls. The proof of its merit is identified by the following categories: bronze, silver, gold and, most important of all, diamond.
There is also SiteLock, which identifies possible threats in your system, and the Reclame Aqui Seal RA1000, which is an important means that the user can find to report bad experiences and lack of solutions that may have occurred on several sites.
3. Good platform
A site management system facilitates the processes within your e-commerce and assists data security. In the area of online sales, the premise of working always offering a better user experience must always be taken into account. So, try to work with the most up-to-date platform available.
In addition to reducing the number of rework, this tool has the possibility of being updated constantly and meets the trend of responsive design. Whether they are customers, whether they are contributors, everyone opts for a current site. If you do a satisfaction survey with your IT industry, you will realize that this is the truth.
However, one must study the right time to make the platform change. Some e-commerce has a greater demand in seasonal periods and may be risky for businesses to carry out this transaction at that time.
4. Vulnerability Scanners
This is another way for you to analyze data security within your e-commerce and also an opportunity to work with metrics. Vulnerability scanners are designed to identify some security errors on the site and to expose failures that are allowing for an invasion.
It is very important to keep a frequency to measure the results of this report. When working with metrics, it is easier to maintain a healthy frequency so that analysis is not forgotten.
Remember we talked about security seals? The armored site is a badge that identifies vulnerabilities in your blog. Because it prevents contact with malware and sends reports that show possible problems, this tool is already known in the market. Big e-commerce companies have this stamp.
5. Payment gateways
For those companies that are willing to invest in data security, payment gateways are a good choice. They are interfaces used to pass information about some purchase made with credit card, through the connection between customers, point of sale and bank.
They serve to verify if it is really a person, not a robot, that is making the purchase. They also verify that the card provided for payment has a sufficient credit limit and what is its validity. If everything is correct, the payment is approved and the request can be released by your e-commerce.
It is worth remembering that this is a paid service and the value of this investment can vary according to the company’s demand. It is up to each organization’s policy to assess whether this is really necessary for their e-commerce management.
6. Strong passwords
Every time a new user registers on their e-commerce platform, a password and other relevant information is requested. One way to convey care in data security is by telling the strength of that password. It can be evaluated by the presence of numbers, capital letters and other characters present on the keyboard.
From this, the user is encouraged to better protect their data and accounts with the use of secure passwords. This is a mutual help, because despite all the effort required for data security certification, you need to understand that he is also an important contributor to the protection of your information.
Sites that care about data security and the quality of user experience end up becoming leaders and increase their traffic because of ratings made on customer satisfaction pages. So, work with the opinions of your consumers and always try to offer a better environment for them.
Speaking of online sites, do you already know what are the e-commerce trends for 2019? Track on one more of our articles! To the next!