Increasing engagement in social media is a significant issue for anyone who wants to be famous. There is nothing worse than wanting to be an influencer, but living with posts and profiles flopped, right?
When the public does not respond and/or does not follow, it is a sign that something needs to be changed and improved.
To assist you in the mission of enhancing the engagement of your social networks, posts, e-mails and the like, we have prepared this practical content with 6 tips to boost follower interaction. Ready to get rid of the flop monster once and for all? Come with us on this reading!
Contents
1. Produce quality content
To do well in the publications, it is necessary, first of all, to conduct market research. Understanding your audience and “competition” -that is, the names that are references to you-collaborates to meet the expectations and needs of your audience.
By having these well-established pillars, the contents are better targeted and consequently reach more exciting results.
Focus on relevant information
The content you post needs to be appropriate to the proposal of your social networks, your personality or the theme that attracts the people you want. So, in defining what information you are going to post on the web, try to think about what the added value of it is for who will consume.
As well? Simple: when you teach something or give tips on a particular subject, who is watching your videos, reading your blog or seeing your photos will learn to do that or be inspired, have ideas, in short, there is a world of possibilities. The focus is on making your content unique for some reason. So, you think you can do it?
Beware of media attributes
Your media may be the most informative in the world. No saint can see a distorted video or the horrible audio, do you agree? Who thinks it’s funny to follow someone whose photo posts are blurred, blurred, blurred, etc.?
Therefore, the properties of the media, such as the quality of video and sound, the positioning of light, texts with good scannability, treated images, among others, should be at the top of their priorities.
2. Be present and multichannel
Search the significant audience networks to be present on the right systems. What is your goal for publishing on the internet? If you want to have lots of followers, you have to choose the network that has more to do with your style and the people you want to capture.
It is critical to be active on multiple channels and to interact with other users. Especially if you are a heavy user, it is not so difficult to separate a few moments of the day to interact with people spontaneously.
Actions like this make you more “human” – and who does not like it? Individuals want to know that there is a person behind the posts, brand or promotion they are consuming. The relationship is the keyword.
3. Boost interactivity
Do you know the CTAs? Call to action is to invite someone to act literally. They should be used to drive followers‘ interactivity with their posts. Encourage the person behind the screen to do something, challenge them and do not be afraid to be happy in that regard.
Social proofs are also widely used. This is to show, using a count, for example, how many engagements that post has already obtained. It is a way to display the popularity and invite the person to be part of it. Encourage comments, ratings, and shares!
4. Use a marketing calendar
Periodic posting is critical to engaging social media – and we already know that. You have to be constant, so you do not get that feeling that your social networks are abandoned and you have no reason to keep following you.
Come to think of it, do not let the good times go by. Any thematic opportunity that fits into your production can be used. Access the marketing calendar and social networks to know what content is up in what season.
Content Reusal
Enjoy your content and do not forget them. There is always an occasion to “resurrect” a relevant post. Some issues are never outdated (in the case of bloggers and content marketers, head tail keywords are good examples). Remarketing cannot be ignored.
Another important point is to integrate social networks and the media. In addition to email marketing, which is valuable when supported by good lead capture, you have to make mention of your content. Networks and channels need to talk to each other – so do not leave anything disconnected or floating.
5. Take advantage of the opportunities
Also, be sure to keep an eye on what the influencers are doing. Sometimes some game, or music, is on the rise. Remember when the water bucket challenge rolled over? That’s the idea!
Dates can be useful for applying promotions, loyalty programs, sweepstakes, rewards, etc. You can stimulate engagement in this way. Some time ago, Whindersson Nunes tweeted that every thousand likes (commitment to action) he would post a curiosity about a country he knew (the reward).
Nor need we comment that the post hit 30,000 marks in the first few minutes. Do you understand how it works? If people do not want to know your travels that much, you can offer something else. Put your head to work, find an object of desire from the people who follow you and provide it in exchange for something.
6. Collect data and evaluate metrics
Having the scheme to attract and retain many followers is still a way to manage your brand. As such, some tools become essential to success. In this case, we are talking about data collection and evaluation.
When you email or blog, you release a video or post images and stories, for example, you can get a view, interaction, and other data numbers. These data, when well treated, empower your brand.
Tests are welcome
It is vital to gather information on what can increase engagement in social media. This is important to repeat what success is – like a landing page that converts – and eliminate what has a high rejection rate. Using an excellent multi-channel marketing tool, you visualize it all mechanically and can launch A / B tests.
Speaking of which, how about experiencing automation that works and keeps your networks humanized and organized to reach more followers and real opportunities?
Come and see everything that E-goi can do for your brand. We are here to boost your growth – and the best: you can try the E-goi service for free for 30 days!