Even with content marketing on the rise, many people still think blogging is something outdated. On the contrary, it is one of the most powerful and efficient media to leverage business. Even if you have little or no background in design or technology, you can create a page quickly, simply and with minimal investment.
We live in times when online presence is indispensable to generate visibility and authority for brands. Therefore, in addition to a website that generates sales, having a blog has become an advantage just because people have changed the way they relate and consume.
Since many interactions are carried out in the digital media, blogging has become an indispensable tool to generate traffic and win customers.
If you have questions or problems creating a blog, you are in the right place. We have created a very practical step-by-step to create your page, make money and accelerate the growth of your project or company.
Even being a beginner, you will be able to understand what needs to be done clearly and will prove that it is much easier than you imagined. Now, without further ado, let’s get down to business.
How to create a blog?
You are likely to be eager to create your blog and start doing your publications. If you are determined to move on, the necessary steps for creating a page are as follows:
- choose a domain;
- define your accommodation;
- install your blog;
- understand the dashboard;
- install some plugins;
- set the design;
- produce relevant content.
It seems and is simple, but we will see each step in a unique and detailed way.
Contents
Pick a Domain
A domain can be classified as a string of characters that identify a particular site. It’s not exactly an address. In our case, for example, the domain is www.e-goi.com.
Within this domain, which is from our website, we have some addresses, which lead us to pages like our blog – https://blog.e-goi.com – or a particular post, like this one, about bloggers international: https://blog.e-goi.com/international-bloggers/. Could you understand?
When choosing the domain, pay attention to the following questions:
avoid confusing words, difficult to pronounce or write;
look for a combination of words that is easy to remember and linked to your name or your business;
remember that the domain of the blog can be one and its title, another, but both must be related.
Each country has its domain and, therefore, we recommend that you buy one from your country, just like we did, If it is available (obviously you can not use a nike.com because somebody already owns it), go ahead.
Pick a Host
Since we have a unique topic on this subject throughout the article, we’ll be very brief now, okay? The host is the “home” in which the blog should be established.
That, by the way, is great. To make an analogy, think that the blog is your own home and the social network is a space of others, where sometimes does not pay and others pay. For this home to be sustainable, it needs to be taken care of by someone, which in this case is the server.
This server, therefore, is a specialized company and has the mission to give you a friendly and easy to use interface – for you and your users. That is, you do not have to worry about complex configurations that only IT experts understand.
Soon, we’ll talk more about hosting later. Now, let’s move on to the blog installation.
Install the Blog
After deciding on the accommodation, it’s time to install the blog. Many people recommend WordPress because, among other issues, it is the most used site in the world. If the contracted service is quality, you will be asked to install the blog in a few clicks.
However, if you want to install it, no problem: some sites have the details to do this, including the famous 5-minute installation. It’s fast and , and you do not have to be an expert in technology.
Understand the dashboard
When everything is okay, and you enter your blog for the first time, you will see the control panel, the dashboard, which is also very simple and intuitive and where you can have fun at your leisure.
If you choose WordPress, on the left side, for example, you will find the page administration menus. In posts and media, for example, you can, respectively, create posts or consult existing ones, and check all the images, videos, etc.
There are several features in which you can manage everything related to your blog.
Install some plugins
Plugins are basically small programs that add new features to the blog.
In the case of WordPress, there are numerous options, which can allow you to optimize the site for SEO, which add header and footer to the page, control the comments and many others. Plugins are simply installed and used according to your priorities.
Choose the design
We will also have a more detailed topic on this subject so that we will be brief. In the case of WordPress, there are numerous themes, which can be free or paid. The choice of theme depends very much on the activity that it exerts. If you work with photos, for example, you’ll want a layout that privileges the images.
It is essential that you are satisfied with the visual aspect and at the same time it is essential that it be practical for your purpose.
Produce relevant content
Going forward, we also detach this subject in detail. However, we can already advance that the content you publish is what will generate the traffic you expect for your blog. In this way, you have the challenge of creating such good texts that they capture the reader’s attention so that they come back and still share their ideas.
Is WordPress really the best option?
It may be risky to say yes to that question. However, bluntly, we recommend the WordPress platform and explain why. In our opinion, it is the best site to make your blog.
WordPress is the most popular platform in the world and works very well not only for blogs but also for websites, forums, e-commerce and virtually every type of digital business.
Among its features, we can highlight that it has solutions for all profiles. Whether it’s for a blogger, a digital nominee, a business or simply an amateur, it fits into every reality and allows it to have an online presence and gain authority on the internet. Also, the software is available in Portuguese, which is another facilitator.
It is straightforward to publish a post in WordPress. Several online guides make the process even more intuitive and accessible to anyone.
As we already noted, WordPress offers several free themes in your directory, and therefore it will have a look according to your taste and your need. If you want to invest in something more professional, there are also paid themes.
Finally, before moving on to the next topic, it’s important to talk about one question: the difference between wordpress.org and wordpress.com.
WordPress.org is a platform that makes online publications and is open source, that is, it is available for free download and the user can make the modifications that you want and understand. To do this, however, it is recommended that you hire a server.
WordPress.com, in turn, is a place where you can host your blog for free and does not require you to make installations. Despite this, you end up with some limitations, such as the domain that comes with “wordpress.com” – for example, if it were our choice, our site would be https://e-goi.wordpress.com.
How to choose the host and design?
First of all, let’s talk about accommodation. The blog is a platform that is full of files that go far beyond photos, videos, and texts. Therefore, it is essential that they are appropriately stored, and it is difficult for this to be done on your laptop. So, you need to hire a company that specializes in hosting, which stores these files safely.
In practice, this means that when a visitor enters the address, they will enter a page that is the responsibility of the company they have hired. You pay this company to deliver to the user the content you requested to consume.
As it is incredibly complex, believe that it is much simpler to hire accommodation and let them do the whole service. However, what services exist in the country and how much does it cost? Some of the most popular companies are:
- Domínios;
- Amen;
- Hostnet;
- KingHost;
The values vary according to your needs, but on average you can pay per month between € 7 and € 12.00, that is, it is quite affordable.
Regarding the design, if you choose WordPress, you will have many free and paid themes available. The important thing is to stay tuned to the purpose of your blog.
If it’s a food page, for example, it will not be a good idea to have a blog with cool colors. The tip we give you is to know the themes to find the one you fall in love with.
How to create relevant content?
Content production is the primary fuel for generating the results you expect to have with your blog. It is something decisive and indispensable to be successful in blogging. There is no other way to be sustainable in an online business if you do not deliver truly valuable content.
However, why do we say this? For the simple fact that compelling content will contribute to communicate with your reader and with the main search engine of the internet, ie Google. For your texts to be approved and recognized, you really should be concerned with creating publications aimed at solving the problem of your people.
Also, you also need to work your content with SEO techniques (about which we’ll talk in more detail later). After all, this is essential to appear in the early Google results. Its content, therefore, needs to be thorough and most useful. He must attack people’s problems and solve them effectively.
To create relevant content, you must first think about the persona you are writing to. If you work with women’s fitness fashions, for example, you know you should produce a content focused on healing the pains in how to lose weight, have a better quality of life and stay active.
Also, this content needs to be following the sales funnel, which is the set of steps that seeks to support the customers’ shopping journey. These publications, therefore, have to be aligned with the moment of purchase of each customer. That way, they will be essential to your strategy of winning more customers, increasing brand sales and profits.
How to reach more people with my blog?
For many people to know and have access to your blog, you must have enough commitment and consistency in the dissemination of the page. It is essential to make it clear that results do not happen overnight, and you need persistence.
It’s no use spreading the blog in just one social network or one week and another not. The public on the internet is present in various media and interacting in various ways and at different times is vital to its success.
Your presence, therefore, has to cover the maximum of these spaces. One of the fastest, most comfortable and most practical ways to promote the blog is in social networks, as we will see below.
Divulgação nas redes sociais
Of course, it is essential to spread the blog to generate engagement in social networks, but few people do it professionally and correctly. That’s why you need an effective organization to leverage your page and make money on those assets.
For each post, for example, you can have three different calls and promote the material in three different days and times. It is essential that you know the particularities of each social network and thus uses the languages of each network. For example, Instagram has more power with the images, while in Facebook posts can explore more calls.
You can also connect to some influencers in your niche. You can exchange content or make some kind of barter.
Also, bet also on sponsored links. In networks like Facebook, the organic reach is getting smaller, and therefore you need to invest some money so that your post reaches more people.
Especially if you are in the beginning, it is essential to invest in paid media. For good or ill, it gives results in the short term, and so you should bet on this content promotion. However, that does not mean you have to spend a lot. Most interesting is that you spend wisely and get a return on investment.
E-mail marketing for blogs
Making the union of the blog with email marketing is possible. To do this, you need to keep in mind that the critical factor in email campaigns are their relevant content, that is, those that are published on the blog. After all, a campaign is only successful as it generates publications that heal the pains of its people.
The great tip for the emails is to shoot them to a list of people who have some kind of interest in your product or service. That is, people who, for example, downloaded e-books and filled out forms available on their blog in exchange for the e-mail address.
Blog publishing and sending marketing campaigns should follow a periodicity. These shipments must be balanced, in order not to create annoyance or to drive away potential customers.
Naturally, the blog enables larger content publications to educate and inform potential consumers. E-mail, in turn, requires shorter, more objective content that is deeply aligned with the needs of the potential consumer.
You need to keep in mind that blog posts are forever, that is, they can be seen even a few years after publication. E-mail is limited in duration, although nothing prevents you from enjoying the campaign content already completed.
Based on all these ideas presented, an excellent way to join e-mail and blog would be, for example, firing messages warning about more relevant materials. It all depends on your goal and the moment of purchase of your client.
As time goes by, you will have experiences, and you will find the right way to make the most of these tools.
What is SEO’s role in the success of my blog?
What is the role of SEO in the success of my blog? SEO is an essential item for the blog and needs to be on your radar in a way that increases traffic to your page. This critical technique aims to improve the performance of your page with Google.
Many people think that SEO is related only to the question of keywords, but it goes far beyond that. Above all, it is imperative that you worry about the experience of being a user.
Moreover, to make SEO work satisfying, it’s crucial that you pay attention to a few points. Look!…
Pay Attention to Titles
The title is one of the vital factors to define the failure or success of your blog. It may be the element that will make the most difference in the midst of so many contents that exists on the web. Know, therefore, that this element is a very powerful weapon and must follow some best practices.
It should, for example, contain the keyword and should not exceed 65 characters. Also, do not use too many commas and make sure that each page has a single title.
Use topics and subtopics to give the reader
Search engines are getting smarter, and it’s crucial that you give your users an enjoyable reading experience. So it’s ideal to use keywords in the topics and subtopics as this can be essential to hold yourself in the first position on Google.
Privilege the correct keywords
The key word is to get Google and the searcher to understand what they are talking about in a particular post. Some of the quick tips for making effective keywords is that the main one should be in the first 100 or 150 words of your text. Also, a good idea is to leave it bold.
Another tip is to search Google Keyword Planner and Google Trends, which are free tools, so you know the volume of search in the month and the variation of searches over time. That way, you can check whether or not it is worth writing a full text on a particular topic.
In addition to these items that we mentioned, you must also pay attention to these other SEO practices:
- meta-description: this is a small text that is used by the search engines, with the purpose of describing the content of a page;
- Image optimization: Photos are great, for example, to be found by some user who has searched Google;
- URL optimization: The friendly URL makes Google work easier and more visible to your user;
- Internal links: They are used to generate blog traffic and grow your authority.
As we said and worth reinforcing, all these tips, although different, end up giving priority to only one thing: the user experience.
Increasingly, the search engines privilege this experience and therefore, should be super careful if your user is having a good interaction with your blog and its contents.
This has been a long text, but we hope it makes a difference in your goal of creating a blog. We hope you put all the tips into practice and start the work right now.
It is evident that in the middle of the way some doubts may have arisen. So, if that’s your case, do not hesitate to leave a comment. We will respond to your inquiry with great pleasure. Also, we hope you’re incredibly excited to create posts and produce quality content that will make a difference in the lives of your current and future customers.
Always remember that the success of your strategy with a blog depends mainly on the commitment with which you resolve to face this challenge.
If you liked this content and you think it has a lot of value, share it with other people who, as well as, are motivated to create a blog and start a winning project.
Much success and until the next!