Marketing Strategies

3 international bloggers you should know

14 June, 2018 |

In this text, we list 3 international bloggers who are very successful on the internet and we present their digital marketing strategies: how they boost the number of followers, what they do to increase engagement and how they interact with their audience. Stay with us!

As digital marketing evolves, new business opportunities appear. In the case of digital influencers, the market is growing faster and the brands have taken a lot of advantage. After all, having a product or service promoted by a youtuber or a blogger can make a difference the company’s results.

The term “digital influencers” has become popular in recent years, among other things, due to the fact that these professionals have become one of the main sources of recommendation of products and services. Nowadays, people want to talk to people and they like what is real. That is to say, traditional advertising, which creates unreachable scenarios, tends to drive push consumers away.

In this text, we list 3 international bloggers who are very successful on the internet and we present their digital marketing strategies: how they boost the number of followers, what they do to increase engagement and how they interact with their audience. Stay with us!

1. Pew Die Pie

We are going to start our list with the one that is considered the most famous youtuber in the world. The Swedish Felix Arvid Ulf Kjellberg, 28 years old, better known on the web by his nickname Pew Die Pie, has more than 62 million subscribers – and keeps increasing.

Seen as charismatic and funny, he became famous thanks to gameplays and vlogs. According to him, the idea of YouTube happened in 2011 because he was bored. Without receiving parental approval, he started working with a hot dog cart to fund the channel.

One of the reasons that made his channel explode was that Pew Die Pie lived in several countries. Thus, he was conquering audiences from diverse places. Because the videos are in English, the Swedish youtuber has achieved a greater internationalization of his audience.

In addition to that, his spontaneous videos, with little or no editing, enabled a large volume of publications. Savvy as he is, Pew Die Pie played variations of games created by fans. This earned him an increasingly loyal and engaged audience.

As the channel grew, Pew Die Pie realized that the fans wanted to get even closer. And that was why he has created different forms of interaction. We should add that the way he communicates is very direct and simple, but effective. He knows his audience deeply, just like he knows the platform he is on.

2. Gary Vaynerchuk

If you want to understand everything about the world of blogs and social media, Gary Vaynerchuk, the 43 year old American is the man to follow. He is one of the most recognized and respected digital marketing influencer in the world and he owns an agency that has clients such as Unilever, Toyota and General Electric. Altogether, he has more than 9 million followers on his social media.

In addition to being a digital entrepreneur, he is also the author of some best-selling books. One of the bases of his strategy is to generate value for the audience and then try to sell. And how does he do that? Well, in different ways.

One is writing business books. “Crush It” has become one of the bestsellers on the New York Times, Wall Street Journal and Amazon lists. Gary has also participated in a reality show promoted by Apple and gives lectures around the world.

As it could not be otherwise, he shares tips and ideas on marketing, social media and branding on his personal blog. It is also on his blog that he publicizes his materials and makes promotions that increase his audience loyalty.

These kinds of strategies have made him one of the top marketing experts in the world. Successful businesses and the wide audience on social media speak for themselves.

3. Gary Pepper

To end our list with a flourish, let’s talk about a woman. The name is a happy coincidence with the above mentioned influencer. Gary Pepper, as she is known on the internet, is actually the 28 year old Australian Nicole Warne, considered one of the world’s greatest influencers in the universes of fashion, travel and style.

With over 2 million followers on social media, she started with an online vintage clothes shop and then launched her blog in 2009. Nicole provides advisory services to various brands as a creative director, and a digital media and strategy advisor.

With her remarkable Japanese origin, she made the cover of the most prestigious fashion magazines in the world, such as Elle, Vogue and Harper’s Bazaar. In addition to fashion, she is also passionate about photographs and is included in the Under 30 by Forbes.

Nicole’s wedding was worthy of a dream feed on Instagram. In addition to the paradisiacal settings of the venue, the bride wore 5 different looks, which, as they say in the millennials’ language, turned the internet upside down.

Combining beauty and experience, Nicole arouses the interest of people from all over the world. An influencer who dictates trends, who always invests in elegant productions filled with details. Thus, her audience keeps their eyes on how she dresses, walks, thinks or is.

What did you think of these influencers? Do you already know or follow any of them? Among the habits and behaviours of this type of professionals, we can find some things in common, such as:

  • they publish frequently: rain or shine, whether they are in a good or bad mood, successful influencers are always posting. They know that the frequency of their posts is crucial for them to be successful.
  • they are authentic: authenticity is crucial to the success of an influencer. Gary Vaynerchuk, for example, has a very particular profile and often swears. He is widely criticized for that, but he himself states that it is his style and that he will not change;
  • networking: in this universe, it is vital to build a good base of professional relationships. In the case of influencers, this mainly includes brands and followers.

If you enjoyed this article about two international bloggers and a youtuber, share this text on your social media. You probably have some friend who wants to become an influencer and this text can inspire him a great deal, don’t you?

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