Marketing Strategies

Is it possible to make money from blogging? 5 strategies to help you

28 May, 2018 |

To have a successful blog and make money from it, you have to add real value to the reader. If you are really determined to do a good job with your blog, we can explain how to do it! Continue reading and put the following 5 tips into practice:

Are you thinking about making money from blogging? Well, you should know that this is possible and that there are many stories of own websites that became businesses. However, pay attention: writing about your favourite topic on the Internet as a hobby is slightly different from being a professional blogger.

Contrary to what some people believe, being a digital influencer is not as simple as it seems. This is a real work and includes obligations other than writing.

To have a successful blog and make money from it, you have to add real value to the reader — and that may not be as easy as you think. Luckily, if you are really determined to do a good job with your blog, we can explain how to do it! Continue reading and put the following 5 tips into practice:

1. Have an optimized blog

In order to have a profitable blog, it must be well ranked in search engines — and, therefore, you have some knowledge of SEO techniques (or search engine optimization) can be quite useful.

Much of the traffic comes from searches on websites such as Google and Yahoo. In this context, optimization means an improvement of the blog’s internal and external characteristics, with the objective of increasing its traffic by betting on a better positioning in the search engines ranking.

In other words, optimization aims to make the blog as popular as possible, increasing the number of visits. For that, you need to:

  • use appropriate keywords in the body text and in the HTML source code;
  • properly design and structure the blog;
  • acquire links from other blogs pointing to yours.

2. Participate in affiliate programs

Affiliate programs have emerged to simplify and favour the process of consuming products, services or content on the Internet. For that, this strategy bets on techniques, tools and entrepreneurs who wish to take advantage of new technologies to work from home.

For those of you who wish to have a blog and want to be well paid through it, affiliate programs can be perfect alternatives because they offer a good profit margin without the need to make any type of acquisition or investment.

The opportunities of this solution involve, exclusively, the promotion of links that serve as indications for certain virtual items produced by other people. All of this in a fast, free, uncomplicated — and, considerably, rewarding manner.

To see how an affiliate program works, let’s look at an example:

  1. you register for a program and announce the product code on your blog;
  2. then, a reader clicks the link and is redirected to the promotion page;
  3. the reader buys the product and you get a commission on the sale.

However, it is important to pay attention to some aspects so that your strategy is not in vain:

  • only list products you know and trust;
  • be coherent when you sign up, that is, choose products that are somehow related to your blog’s subject and segment;
  • be transparent and always say that it is an affiliate link.

3. Publish advertising posts

The idea is for a company to pay you to create a post in which you talk about one of their products or services.

The main objective here is to present an item as naturally as possible. For this, you must be aware of storytelling and branded content techniques so that the advertising is camouflaged by a story, experience or reflection.

However, for a company to choose your blog (or you, as a personality) to talk about the brand, it needs to recognize your work as a reference in the industry. Therefore, it is important to define a niche and specialize in it to become an authority, so that a recommendation made by your blog induces buyers.

It is also interesting to have defined your target audience well. This way it is easier to determine what the audience needs and wants to offer them the best solutions through advertising posts. Also, bear in mind: the company will only choose a blog whose content they faithfully believe in. Therefore, do your best and offer unique knowledge to your audience!

4. Sell exclusive products

Another option is to become a digital entrepreneur. Nowadays, selling own and exclusive products is one of the most profitable ways to make money from blogging. But do not fool yourself: as the profit grows, the work increases. That is, it takes a lot of patience, dedication and hard work.

To develop a product that really sells well and ensures satisfactory financial revenue, the following are necessary:

  • market research;
  • content production;
  • hiring designer services;
  • disclosure strategy;
  • look for partnerships and many other aspects that vary according to your possibilities and interests.

For example, you can sell consulting services on your blog, online courses (creating e-books or videos) or physical products that have an affinity with your niche. It is important to note, however, that this tip is valid mainly for those who already have a good average of daily visitors.

5. Create member-only content

If you realize that your blog already has a loyal audience, betting on premium content — richer and more attractive materials that are only available to subscribers — is another way to make money from blogging.

The idea here is to attract and arouse the reader’s curiosity by making available, at least, part of the content for free, to get the reader to subscribe to the paid version.

You must show that specific material has a differential, a value or benefit that the reader can only enjoy by subscribing. And a good way to introduce the audience to this is to use e-mail marketing strategy, showing that, in this way, they have something that others do not have.

So, if this is a solution that pleases you, create a member area — which only those who have a login and password will have access to — and start creating your content!

Anyway, these were our 5 tips for you to make money from blogging! Do not forget that keeping a blog will take a good deal of your time, but if you persevere in working with what you love and deliver relevant content, all your hard work and dedication will pay off.

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