CDP versus ERP: which one answers best your business needs
In this article, we discuss two solutions used in organizational environments. Many of them today op...
How to implement a first-party data strategy
First-party data, in a marketing strategy, can complement, enhance and reduce the need for other typ...
Digital Marketing Trends: What to expect from 2022
The end of end of third-party cookies, the experience and Artificial Intelligence: discover the main...
Customer Data Platform: The key to a long-lasting relationship
When creating a relationship with your customer, data is never too much. Discover how a Customer Dat...
From the shop to the screen: the benefits of in-store tracking
Discover how to take advantage of in-store tacking for your business....
Customer Data Platform’s role in a cookieless era
We´ve talked several times about the importance of data: when transformed into useful and actionabl...
Customer Data Platform: Whoever sees faces, sees information
No, we haven’t released Virtual Reality glasses yet! But the truth is that a holistic and unif...