Discover how to use E-goi's Planner to organise your marketing campaigns, measure performance, and maximise results during Black Friday and other key dates throughout the year.
When developing a marketing planner, we usually think about key dates throughout the year. We create dedicated campaigns for those occasions with the goal of driving positive business results. That’s the theory. In practice, however, things can quickly become overwhelming for both entrepreneurs and marketing professionals. 🤯
Close your eyes and imagine this scenario: it’s the end of the year, which means Black Friday, Cyber Monday, and Christmas campaigns are all happening at once. You need social media posts, landing pages, email campaigns, SMS campaigns, and many other marketing activities running simultaneously. So how do you keep your marketing planner organised while still being able to measure results?
Read the full article about the Planner 🗓️ and discover how it can become your best ally when planning and executing your marketing goals.
Contents
Campaign Planner
Planner is E-goi’s new feature that allows you to select and group your marketing and communication activities within the platform. It enables you to monitor the combined performance of all those actions in a single place.
Instead of tracking the performance of every individual email, every social media post, and trying to understand how each action contributed to your campaign objectives, Planner gives you a complete overview of your strategy. This not only saves time but also makes it much easier to measure results and optimise future campaigns.
How Does It Work?
First, Planner asks you to define the start and end dates of your marketing campaign. Next, you’ll need to set the campaign objectives you want to measure. You can choose metrics such as opens, reach, clicks, comments, impressions, sign-ups, and visits, among others. Then, simply define the target value you want your campaign to achieve.
Finally, add all the campaign assets—emails, landing pages, forms, SMS campaigns, social media posts, and any other marketing activities you’ve created. This gives you a complete overview of your campaign in one place.
Once your Planner is set up correctly, all that’s left is to monitor your performance in real time. Track your campaign’s progress and see exactly how close you are to achieving your goals.
Campaign Planner: Your Black Friday Ally
How Planner Transforms Your Black Friday Campaigns
Black Friday is one of the most important dates in the retail calendar, and making the most of it usually means running multiple campaigns across different marketing channels.
With E-goi’s Planner, you can group all of those activities in one place and view your results from a single dashboard. But that’s only one of its advantages. Here are some of the ways it can transform your Black Friday strategy:
Efficient Planning: E-goi’s Planner allows you to build complete campaigns from a single location, bringing together data from your email campaigns, landing pages, SMS marketing, and much more. Having everything centralised within E-goi saves valuable time—something you’ll definitely appreciate during a busy period like Black Friday.
Unified View: Black Friday usually involves several activities happening at the same time—from flash sales to social media advertising. Planner provides a unified view of all these initiatives, making it easier to coordinate different channels and ensuring your messaging remains consistent.
Real-Time Metrics: Monitoring campaign performance throughout Black Friday is essential if you want to maximise results. Planner’s real-time analytics let you quickly identify which actions are generating the most engagement and conversions, allowing you to optimise your strategy while your campaign is still running.
Step-by-Step: Build a Successful Black Friday Campaign with Planner
- Access Planner within the E-goi platform.
- Select the objective “Sell a Product” and set the context to “Black Friday.”
- Define your campaign’s start and end dates.
- Choose the metrics you’ll use to measure success.
- Add your campaign assets (emails, SMS campaigns, landing pages, etc.).
- Customise the suggested content with your own Black Friday offers.
- Monitor your results in real time and optimise your campaign whenever needed.
Tips to Maximise Your Black Friday Results
At E-goi, we’re committed to helping your business succeed. So, in addition to introducing Planner as the perfect tool for managing your Black Friday campaigns, here are a few practical tips to help you achieve even better results.
With these recommendations—and Planner—you’ll be fully prepared to boost your sales during the busiest shopping season of the year.
Create an Email Sequence: Build anticipation before Black Friday with a sequence of emails. Announce exclusive offers in advance to capture your customers’ attention and generate excitement.
Use Audience Segmentation: Segmentation is essential for delivering personalised offers to different groups within your audience. The better your segmentation, the more relevant your campaigns become—and the higher your chances of converting customers.
Implement Marketing Automation: Consider setting up automated workflows for abandoned cart recovery or post-purchase messages featuring complementary offers during Black Friday.
Make the Most of Planner’s Metrics: Use Planner’s real-time analytics to optimise your campaigns as they run. These insights allow you to identify which offers perform best and adjust your strategy accordingly.
Conclusion
With E-goi’s Planner, your marketing activities stop being isolated tasks and become part of a cohesive campaign strategy.
Especially during critical periods like Black Friday, Planner enables you to monitor every channel and every communication from a single place while tracking their performance in real time. Stay on top of your results and make informed decisions to achieve your campaign goals.
Want to try Campaign Planner in your next campaign? We’re here to help!