Email marketing is one of the best ways to personally reach out to your customers and let them know you’re not only thinking about them, but that you care about what they need and why they need it.
Today, we’re going to explore the four ways automated email marketing can be effective for your social media strategy.
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More Effective for Customer Acquisition
Don’t take this the wrong way. Social media is very, very important for your business. But in most cases, especially when it comes to customer acquisition, email marketing is certainly more effective. When we look at interaction and conversions, emails tend to be the driving force for them. Why? Because customers like personal interaction. Interaction by itself is great, but when you can converse one on one with your customers in a fun and informing way, it’s easier to build trust and drive them to converting.
Customizable!
Email marketing can be effective for a number of reasons, but one of the best things about it is that it’s very, very customizable! You can change your strategy every other day and still reap the benefits of an effective email marketing campaign. The best part is that if you have your email marketing set up to be automated, you can sit back, relax, and let the computer do all the work!
People are Constantly Checking Their Email
It’s true. People are constantly looking at their phones and checking their email. This makes it easy for businesses to use automated email marketing to their advantage. Are you offering a new service or product? Do you want to advertise a seasonal discount or coupon?
Automated email marketing is effective for driving business and building a good customer base. Especially in an era when mobile phones and laptops are everywhere and people don’t want to put them down. One of the best things you can use automated email marketing for is a monthly or even weekly newsletter. If you can get people excited and talking about your brand, chances are you can create a lead tunnel and bring in more conversions!
It’s All Measurable
One of the best things about automated email marketing is that it’s measurable. You can track when your email was opened, if or when it was read, make sure it got delivered and know when a good time to send a response might be. If you’re constantly emailing for guest posting opportunities or special offers, tools like these can be especially helpful. There are a lot of fantastic email marketing tools out there and if you know how to use them, you can have one incredible automated email marketing campaign.
Automated email marketing is powerful. In some ways, it’s becoming more and more of a driving force for conversions and it’s enabling business owners and marketers to reach customers in a very personal and fun way. Right from their inbox! Are you taking advantage of the wonderful opportunities that come along with automated email marketing?