Rule No 1 email of marketing remains the same: never buy an email list for sending your campaigns, as this leads to spamming and will consequently jeopardise your ethics, reputation and your delivery rate. If you do want your list to grow quickly, however, consider using Facebook Lead Ads. In other words, you can now […]
Rule No 1 email of marketing remains the same: never buy an email list for sending your campaigns, as this leads to spamming and will consequently jeopardise your ethics, reputation and your delivery rate.
If you do want your list to grow quickly, however, consider using Facebook Lead Ads.
In other words, you can now create an advert with a personalised form, fully mobile friendly and designed in a way that requires the minimum possible input, increasing your conversions.
You can download the results in CSV and XLS formats. But the great news is that Facebook Lead Ads can now be integrated with E-goi. In this way, all your leads will go directly to your contact list, and can also be included in an automated marketing workflow (automated responses).
With this strategy you can generate new leads for:
- # Sending your weekly newsletter;
- # Promote offers and discount vouchers;
- # Generate signups for a webinar or course;
- # Book a software demonstration;
- # Offer an ebook.
As you can see, there are many possibilities. Remember, the better your ‘bargaining chip,’ the more adhesion your campaign will achieve.
Prerequisites for creating a Lead Ad:
- # On Facebook, “Business Settings”, have “Page Administrator” status;
- # Read and accept the ‘Facebook’s Lead Ads Terms of Service,’
- # Include a link to your own Privacy Policy;
- # A campaign image in a 1200×628 pixel format;
- # Have an E-goi account and a list created for this ad.
Create an Advert
1) For ad creation, I use Facebook for Business, as it allows me to manage several businesses and provide access to other collaborators. But you can also create an ad in Ad Manager.
2) Choose ‘Lead Generation’ as the marketing objective;
3) Choose a Campaign name;
4) Choose an advert set name
5) Choose the Facebook page you want to promote;
6) Read and accept the Lead Ads Policy;
7) Set your target audience, the group of people you wish to reach;
8) Set your ad positioning. At this point you can even choose to display your ad on Instagram, or not;
9) Set your budget. It is standard practice to establish a daily spend, knowing that the real value can vary slightly. At this stage, Facebook provides a forecast of your weekly spend;
10) Another way of setting your budget limit is to schedule a start and end date for your ad;
11) Set the value of your bid. Facebook states: ‘The suggested bid is one we think will allow your ad set to reach a significant portion of your target audience and will get you the results you want.’ It goes on to display bids that are currently winning auctions for reaching the target audience you have set.
In practice, I can give an example of the latest Facebook Lead Ads campaign I created. Facebook’s suggested bid was €2.05, I set it at €1.47, however, the same campaign is active and Facebook charges me around €0.81 for each lead generated. As word of advice, don’t be intimidated by the values first shown;
12) Complete this stage by clicking on ‘Continue’;
13) Choose an ad name;
14) Choose your ad format. This could be carousel, single image, single video or multimedia presentation;
15) set up the image, text and call to action for your ad. You will notice that you have a preview in various formats.
Create the form
16) after these steps, you will finally be able to create your signup form. Click on ‘New form’ and choose a name for it;
17) In setup, choose the English language and establish whether your and can be shared or not;
18) Creating a welcome screen is optional. I prefer to skip this stage to make the signup process shorter;
19) Define the questions your form will contain, such as name, email et cetera. Don’t go overboard, because the more questions your form has, the higher the abandonment rate will be;
20) Complete the process by setting up the Privacy Policy and Welcome screen. Save and conclude. Your ad will be analysed by Facebook;
Integrate with E-goi
21) Login to https://goidini.e-goi.com with your email and E-goi password;
22) Create an integration, opting for Facebook;
23) Goldini will request that you log in with Facebook. Follow these steps to conclusion;
24) Establish which E-goi list will receive the Facebook leads;
25) Establish from which page these leads will come;
26) Indicate the form you created in Facebook;
27) Choose your Facebook form fields that you want to map with E-goi;
28) Add a tag (optional);
29) Finalise the integration.
Having finished these stages, you can create an Autobot (marketing automation) according to objectives, further increasing engagement with your lead.
Last but not least: perform as many tests as necessary to ensure that your campaign works perfectly.
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