Are you already taking advantage of e-mail marketing for e-commerce? Communication with customers is a fundamental part of every sales strategy, and there are several ways to do it efficiently. However, it is common for companies to put aside this economic and compelling alternative.
The popularization of smartphones and the arrival of social networks have led people to think that good old e-mail would be forgotten. However, this thought is far from accurate, and if you do not explore this tool yet, maybe it’s time to re-evaluate this issue so your business will not continue to miss opportunities to communicate with the public.
Want to know what are the advantages of email marketing for e-commerce and figure out how to use it correctly? Then follow the post!
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The main goal of e-mail marketing for e-commerce
Have you ever thought that the user who has already acquired something in their e-commerce – who knows the quality of the product and who has made it possible for their business to offer a positive experience – has a greater chance of realizing a sale again than a new customer? Therefore, it is hazardous to neglect the old consumer.
Aiming to extend this relationship between the brand and the consumer is that an e-mail marketing campaign is developed, whose primary objective is loyalty – something that, moreover, is just as important as attracting and generating leads. By retaining customers, the company not only continues to function but also manages to increase profits and expand operations.
Also, when there is no physical store in which the customer can personally know the brand and know of its processes so that it can be connected with it, every form of communication is valid and welcome.
In this sense, however much social networks and websites play an interesting role, otherwise, if not through e-mail marketing, it would be possible for e-commerce to talk to the consumer treating it by name, in an individualized way?
The advantages of investing in the practice of e-mail marketing for e-commerce
An environment conducive to personal and personalized communication
Taking advantage of the previous topic, through e-mail marketing e-commerce has the possibility of interacting with the consumer in a personal and personalized way – which is very important not to lose the quality of the relationship with the customer.
In this way, e-commerce can uniquely approach the client, adapting the contents according to behavior, tastes, and preferences – that is, it goes far beyond putting the name in the text of the e-mail.
Email marketing allows you to understand better the consumer and offer products that might interest you in your inbox. Hence, the business is more likely, consequently, to increase its sales.
Possibility of sending discounts according to the buying habits of the consumer
One advantage of customization is the ability to send discounts according to the customer’s buying habits. After all, nothing more annoying than opening a message in the email and receive discount coupons throughout the adventure sports session when you are a dancer, for example.
By sending discounts that may interest the customer, increasing the conversion rate will be a consequence. By the way, who does not like to pay a lower price for what they want to consume? With e-mail marketing, your e-commerce can spread promotions and discounts more comprehensively and effectively.
Higher chances of increasing repurchase rates
With the constant concern of attracting new visitors to the online store, a major mistake made in the e-commerce market is to ignore the repurchase rate, which, in addition to being an easy task, requires more modest investments than necessary to captivate new clients.
As a result of loyalty, increasing repurchase rates is a possibility with email marketing, as it allows segmenting the consumer base of e-commerce. Knowing what he bought, what pages he visited on the brand site, the source of the visit and the average value of each purchase are examples of valuable information to drive campaigns more effectively.
The tips for using email marketing in your e-commerce
Build a healthy email list
Many companies make the mistake of buying e-mail lists, but sending e-mail without your permission is a way to weaken your brand since the e-mail you send will be mistyped and likely marked as spam. Prefer to request this data in exchange for free offers of e-books and whitepapers, for example.
Target the shot
As already mentioned, one of the significant advantages of email marketing is customization, so use that in favor of your e-commerce and improve the accuracy of your submissions with the targeting of the shot. That is, employ management tools that deliver the best possible message to consumers, according to each profile and pattern of behavior.
Pay attention to the frequency of submissions
Do you know that saying that everything in excess is bad? So that applies here as well. Sending too many emails can become an inconvenience and lead many people to remove themselves from your list.
Find out when to send email marketing
You need to determine what are the best days of the week and times to trigger the campaigns of your e-commerce since the timing makes a lot of difference in the results. So do not be afraid to take tests to set the ideal time.
Vary the subjects of the emails
We know that increasing the average ticket is an essential thing, but you do not have to offer only products in email marketing campaigns. It is possible to treat news about your virtual store, news and market trends and do surveys of satisfaction, for example.
Take care that your emails do not look like spam
Emails written in red, with excess words like “free” and “free,” subject headings of more than 50 characters and in the upper box are usually associated with spam. Watch for these points and reduce the chances that your messages will be identified that way.
Now you know that email marketing for e-commerce is a gold mine filled with opportunities to be discovered. Give due importance that consumer loyalty deserves and adopt this strategy in your business. Do not be left behind!
Need help boosting the customer relationship of your e-commerce? Contact us!