More than 70% of people nowadays abandon their carts! And the main "weapon" of companies is to implement strategies to convert online visitors. Wanna know which strategies? Keep reading to check our tips!
E-commerce doesn’t stop growing: just in 2017, the sector grew 16% compared to the previous year, billing almost $ 453 Billion.
That means that there are a lot of consumers fans of online shopping! However, some virtual stores have difficulty in converting online visitors and, that way, increase their sales. What happens is that, usually, the website even has a lot of accesses but the user doesn’t finish the purchase. For you to have an idea of how much this happens, more than 70% of people abandon their carts! That’s a lot, right?
This number is related to various reasons, but the main one is the competition. Think: on e-commerce the user can search similar or even identical products in many stores. Because of that, companies’ main “weapon” is the implementation of strategies to convert online visitors. Wanna know these strategies? Then, keep reading to check our tips:
Contents
1. Elaborate SEO strategies
We just talked about the competition, especially about the possibility the consumer has to make quick searches in little time, without any work, right? They search, usually, on search engines like Google. Because of that, the websites need to be in first few results, because the users know that those are the most relevant ones.
That way, you need to improve your page’s position with Search Engine Optimization (SEO) techniques to increase the number of visitors and, consequently, generate more conversions. Let’s see which are the main ones?
- Make your website “legible” to search engines. So, to avoid interference, try not to use Flash;
- Avoid duplicate content, it can be considered plagiarism by the search engines;
- Name the products and the categories correctly. Think about how the potential client will look for a specific product;
- Insert titles and unique tags for each page;
- Use friendly URLs, like:
https://www.lojavirtual.com/tenis-corrida-nike
2. Use Call to Action (CTA)
A Call to Action is used to induce the consumer to make a specific action through a link. On e-commerce, the CTA can be easily seen in the “buy” buttons, however, they don’t need to be necessarily used in that way. You can use them to make consumers fill a form or even make a download.
That way, the strategy needs to be well defined, since the CTA has a high persuasion power, inviting the user to click on the button and, in that case, finish a purchase. Read some tips to use CTA on your e-commerce:
- Use sentences that give the sense of urgency, like “get it now!”;
- User verbs in imperative;
- Be clear about what you want the user to do. For that, use short sentences;
- Use numbers. For example: win 30% discount;
- Choose colours for the button that catch the users’ attention;
- Put the CTA in a place where it can be easily seen.
3. Make A/B Tests
A/B Tests are used to test versions of the same page or of a specific element, to identify which one of them pleases more the users, in other words, generate more conversions.
Besides, you can understand your clients and potential clients’ preferences and behaviour patterns so that your store’s environment is more and more pleasant. Next, we’re going to show you what you can test on your e-commerce to find the best version:
- Check out pages: texts, information’s presentation order, the impact of the important information, such as shipping, discounts, delivery deadlines;
- Images and videos: which elements convert better, or even if both together have more efficient results;
- Products’ description: the description’s content, the formatting of the text, the use of images in the explanation, etc;
- Security Seal: in which part of the ending of purchase page should they be positioned;
- Registration forms: type of solicited information, number of fields to be filled, the fields’ order, etc.
4. Think about the user’s experience
Sometimes the user gives up on staying or finishing a purchase on an e-commerce because of small details that might seem simple, but that makes all the difference. The user’s experience consists in what the person feels when interacting with a certain system, in this case, with your e-commerce’s website.
With that, you need to always think about the client’s satisfaction at the moment he is in your page: help them find the products easily, give them a good quality customer service, help them buy the products easily and quickly, among other factors. Read next how you can improve your e-commerce’s user experience to convert online visitors:
- Keep the website fast;
- Show them that the website is secure;
- Simplify the checkout;
- Offer quick customer service, eg: chatbots;
- Give clear and precise information.
5. Use Marketing automation tools
Apart from the tips given till now, you still need a strong marketing strategy, and that consists in the sending of newsletters with interesting and useful content to clients and potential clients, e-mail marketing with discount vouchers and actions to abandoned carts, creation of forms, management of contacts’ lists, and the scheduling of publications on social media.
There are many activities to make an e-commerce work and show results. That way, you need tools that automate those processes to facilitate the daily life of companies. After all, time is money!
For that, there are in the market platforms that help to increase the efficiency of those strategies and, at the same time, reduce the work and time spent on these tasks. That’s because, with the help of a marketing automation tool, you can send specific emails, creating lists of contacts according to your necessity, create forms to increase your database, make campaigns, schedule posts on social media, among other important tasks.
E-goi, for example, has all of this and it integrates with the main e-commerce software, like WooCommerce, Magento, Shopify, and Prestashop. So, evaluate the possibility of investing in a marketing automation tool.
It’s worth point out that for every strategy directed to converting online visitors, it’s fundamental to measure the action’s results. That way, you can evaluate what was positive and what needs to be improved.
Besides, you need to keep in mind that everything related to internet and technology changes constantly. So, you need to pay attention to trends and innovations and try to implement new strategies to conquer better results. Remember that you can always sell more!
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