With so many people producing and disseminating content on social networks - on every conceivable subject, in every possible format - it often seems complicated to stand out from others. Especially in the largest social network of all, which constantly changes its algorithm, it is a challenge to reach a lot of people. That´s why it´s so important to know how to boost publications on Facebook.
From time to time, producing quality content relevant to an audience is no longer enough. Any digital marketing strategy that wants to achieve good results needs to have a budget for the promotion of posts.
Do you know what that is, but still has not mastered the procedure well? Do not worry, then, in this article, we will show you how to drive publications on Facebook. Read on and get ready to improve the reach of your page!
Contents
Why boost publications on Facebook?
It was the time when a well-done post from the beginning of planning to execution was a guarantee of good results on Facebook. The stage where it was possible to hit records of organic reach for free was left behind.
Currently, without ads, it is practically impossible to reach a significant part of the page’s fan base. However, this is no reason to discourage or abandon Facebook! Even more in Portugal, where the number of people connecting to the network daily is still considerable.
Fortunately, using Facebook Ads, it is possible to reach enough people. Also, the best: it’s you who exactly define the audience you want to advertise and the budget you’re going to use, which allows pages in different segments, sizes, and funds to have access to that facility. Now that you know the reasons why you should advertise, learn how to do it!
How to boost publications on Facebook?
There are two ways to boost Facebook posts. The first is easy and fast, based on an existing publication on the page. The second one is not that simple, but it offers more possibilities. Check out the two and choose the one that best suits your needs!
1. Drive through the page
Every post has a blue button underneath, in the right corner, spelled “Drive Publishing.” Just click, and you’re done! The ad will be created automatically, based on the publication you’ve chosen. Then follow the next two steps.
Audience
Here, there are two options. You can select the “People who liked your page and their friends” as your audience option – and your ad will appear to your fan base and your contacts.
You can also choose targeting, where you can specify people who would like to display your driven publication, based on location, age, gender, and interests.
Budget
After defining the audience to be reached, it is time to inform the amount that will be invested in the drive of the chosen post. Depending on the budget, an estimate of the number of people that will be reached will be displayed.
At first, the publications are driven by a day but can extend the deadline to up to seven days. To do this, click on “More options,” and you’re done! Post boosted in the air. Did you see how pushing posts on Facebook is simple?
2. Boost by the Ad Manager
If you want more than expanding the reach of certain publications, you’ll need to use Facebook’s Ads Manager. So you can choose other goals, such as increasing the number of followers on the page, generating visits to the site, promoting products, etc.
Create a profile in Ad Manager
For those who have Facebook profiles, it’s easy to create an account in Ad Manager. Once logged into the social network, access the link and your data will be imported. Then, add the NIF – since it became mandatory to use the platform – and you can already create campaigns.
Do not be scared by the look of the Ad Manager! At first glance, it may seem complicated to handle so much information, but with our help, you will know precisely how to boost Facebook posts using the Manager.
Set the goal
Currently, Facebook offers you eight options of goals you can achieve. This is essential information, which must be pre-defined in your planning. Then choose from the following alternatives:
- clicks on the website;
- website conversions;
- page posting involvement;
- “follow” page options;
- application installations;
- involvement with the application;
- offer claims;
- event responses.
As we have shown, the options are varied and cover a wide range of objectives. Some (or several) may suitably fit your needs.
Having accomplished the first step – set the goal – Facebook itself will indicate the type of ad compatible with your business. Then, just set it right, which will learn in the next item.
Set up your ad
The stage of ad configuration is very important because it is one of the great advantages of online ads: the segmentation.
Now you’ll know how to boost Facebook publications optimally so that every euro spent is translated into results. Although there are many data, the interface is intuitive and straightforward, fill in the required fields. Check the configuration step by step:
- set the goal according to the options shown in the previous topic;
- indicate the page, site or application that will be promoted in the advertisement;
- select the ad images. Put as much as possible (six) to test which one will be most welcomed by the public;
- write title and text for the ad. It needs to be interesting and get the public’s attention;
- check the “Sponsored Stories” option. It’s a special format, included in the price, intended for the friends of your fan base;
- view how your ad will look, whether in the feed or the right column;
- define the profile of the people you would like to reach: age, place, sex, etc .;
- select subjects and topics that interest your audience or have a relationship with your business. So Facebook will show your ad to people who have an affinity with you or your business;
- set the amount you want to spend and the duration of the campaign. The budget can be daily or lifelong – total spending.
Although it seems cumbersome, using Ad Manager has many advantages. It is possible not only to boost existing publications but also to create the so-called “Dark Posts.”
Although it has a post format, the ad does not get published on your page, appearing only on the timeline of people who will be hit by the push. In addition to the benefit of not polluting the page, it provides more targeting options, formats and goals, and creative uses (presentations, images, videos, etc.).
Can it make it easier to create campaigns?
If you’ve found any of these steps on how to boost complicated Facebook posts and would like help running a campaign, you need to know the Facebook Lead Ads integration. With it, you can automate multiple tasks and exponentially increase business opportunities, as well as improve your page engagement.
In this post, we show in detail how to boost publications on Facebook. We know that it is essential to take advantage of the possibilities of reaching more people in social networks, and advertising is a guaranteed return strategy.
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