Have you acquired a new customer today? Great, but the real challenge is getting them to come back. Better still, encouraging them to make another purchase naturally, almost automatically. The good news? With E-goi’s Ecommerce Transactions feature, that’s entirely possible in a simple, elegant, and effective way. In this article, we’ll explore how to build […]
Have you acquired a new customer today? Great, but the real challenge is getting them to come back. Better still, encouraging them to make another purchase naturally, almost automatically.
The good news? With E-goi’s Ecommerce Transactions feature, that’s entirely possible in a simple, elegant, and effective way.
In this article, we’ll explore how to build an automated repeat purchase workflow using a practical combination of email marketing and marketing automation to increase your customers’ Lifetime Value (LTV).
Contents
What Are Ecommerce Transactions?
This new feature allows you to connect your online and/or physical store to E-goi so that every order is automatically recorded within each customer’s contact profile.
This means you’ll have access to information such as:
- Which products the customer purchased;
- When they made the purchase;
- How much they spent;
- The current status of their order.
With this data, you can go far beyond sending generic newsletters.
Instead, you can build highly targeted segments, automated workflows, and personalised communications based on actual purchasing behaviour rather than assumptions.
This integration transforms E-goi into a platform that combines ecommerce data with marketing automation, enabling smarter, more effective campaigns.
Why Repeat Purchases Are One of Your Biggest Growth Opportunities
Many ecommerce businesses sell products that customers naturally need to buy again—whether that’s coffee, supplements, cosmetics, pet food, cleaning products, or countless other consumables.
The problem is that customers often forget to reorder, or the ideal purchasing moment passes without any reminder.
This is exactly where repeat purchase automation delivers value.
With Ecommerce Transactions, E-goi knows precisely when each customer last bought a product and allows you to trigger an automated reminder just before they’re likely to run out.
The main benefits include:
- Increasing purchase frequency by turning one-off buyers into repeat customers;
- Growing Customer Lifetime Value (LTV), as every customer generates more revenue over time;
- Reducing manual work through fully automated workflows;
- Delivering more relevant communications by sending messages at the right moment;
- Improving the customer experience, as customers feel your brand understands their needs and communicates helpfully rather than intrusively.
How to Build a Repeat Purchase Automation Workflow
1. Connect Your Store
First, make sure your ecommerce store is connected to E-goi using either a plugin or the API, allowing orders to sync automatically with your contact database.
2. Create a Repeat Purchase Segment
Within E-goi, create a segment for customers who purchased a specific product—for example:
Customers who purchased Product A
3. Build the Automation
Create an automated workflow using the following structure:
Trigger: Customer purchases Product A.
Condition: Wait 30 days.
Action 1: Send a personalised email reminding them it’s time to reorder.
Action 2 (Optional): If the email isn’t opened within a defined number of days, send an SMS with a more direct reminder.
Restart: When the customer purchases the product again, the system records the new transaction and automatically restarts the cycle.
4. Personalise Your Message
Keep your communication friendly and relevant.
Include:
- The customer’s name;
- The product they previously purchased;
- The date of their last purchase;
- A valuable incentive, such as a discount or exclusive offer.
5. Monitor and Optimise
Once your automation is live, monitor key performance indicators including:
- Email open rate;
- Click-through rate;
- Repeat purchase rate.
Experiment with different waiting periods (20, 30, or 35 days), alternative offers, and different messaging to identify what delivers the best results.
Best Practices for Timing, Messaging, and Channel Selection
- Understand your product’s typical consumption cycle—not every product lasts the same amount of time.
- Adjust your timing by testing reminders after 20, 30, or 40 days to find the optimal moment.
- Use multiple communication channels, combining email with SMS or web push notifications to improve response rates.
- Prevent inappropriate communications by excluding cancelled or pending orders from your automation workflows.
- Measure performance continuously and refine your automations over time.
- Keep your communication human—avoid robotic language, personalise your messages, and demonstrate that you understand both your customer and the product they’ve purchased.
Conclusion
Automating repeat purchases isn’t simply a good idea—it’s an essential strategy for sustainable ecommerce growth.
With E-goi’s Ecommerce Transactions feature, you stop waiting for customers to return and instead encourage them to come back at exactly the right time.
Less manual effort.
Greater impact.
Customers who genuinely feel your brand understands and looks after them.
If you haven’t implemented repeat purchase automation yet, now is the perfect time to start.
Set it up today and see the difference it can make to your customers’ Lifetime Value.
Discover how E-goi can help grow your ecommerce business and request a free demo today.