We list some practical tips to improve your online authority through personal marketing! Check them out:
You have obviously heard of personal marketing, but perhaps you do not have a real sense of how crucial it is to put it into practice and enhance it to stand out in the labour market and on the internet. By the way, have you done a good job with the way you use your personal image?
We know that with the emergence of the Internet, the building process of the personal brand has been extraordinarily facilitated. After all, it allows for excellent results from reasonable investments.
Many people, however, are not aware of the magnitude of that resource and the number of doors it is capable of opening. Therefore, they do not pay attention to it and end up taking stands that are not favourable to their reputation in the online universe.
So that you do not make the same mistake, we list some practical tips to improve your online authority through personal marketing! Check them out:
Contents
What is personal marketing and what is its importance
Before we look at the tips, there must be no doubts as to what is personal marketing and its importance. When we talk about this type of marketing, we refer clearly to people – not necessarily to a product or service.
We can think of personal marketing as a method to be seen by a specific audience, drawing attention in a natural and intelligent manner. In this way, it is possible to stand out, to convey good values and to show capacities and qualities that are valued in the professional context.
Well, it may not yet be clear why this strategy is so important. So think about it: what is the use of being a competent, qualified and capable professional, if nobody knows about that? In what way would it be possible to take advantage of all your skills? The answer to this second question is personal marketing.
In other words, personal marketing is the best way to promote your image, work, and content so that audience perceive your value and have a great impression of you both as a person and as a professional. Still, do not get confused: it is not mere personal vanity or ego worship.
1. Learn how to behave on the internet
Sometimes, in the online universe, it is a bit complicated to separate the personal side from the professional one, but this is extremely necessary. Knowing how to behave on the internet is crucial for not exposing yourself unnecessarily and avoiding the famous faux pas.
Bear in mind that the internet broadens the possibilities and increases your reach — any information about you is now easily found. This can be good or bad, depending on how you position yourself.
Thus, we suggest you pay attention to the following:
- be careful with controversial posts and avoid online discussions;
- separate the personal from the professional — for example, there is LinkedIn for strictly professional relationships;
- be careful with the photos and preserve your privacy;
- do not pollute other people’s timeline with useless posts and information, which add nothing to your target audience;
- use the correct language and tone;
- avoid showing arrogance or making jokes about everything;
- think and rethink before posting something.
2. Create quality profiles
The tip here is coherence. Your personal marketing should be consistent across all your social media, as well as on the website and blog so that the audience connects with you more easily.
So, try to harmonize colours, language and images in your channels and content. This way, the audience can see which characteristics of your profiles make sense for them and represent them.
Well, we are assuming you know your people — the profiles of people you want to impact with your personal marketing strategy.
This way, it is easier to create relevant content, participate in groups that share knowledge of the area, interact in an intelligent manner and cultivate relationships.
3. Use digital marketing to your advantage
You work with a well-defined audience and you must know what they search to act based on that. Therefore, if you do not have one, create a blog: provide content about your niche and bet on SEO to boost your personal brand on Google.
See other suggestions:
- be active on social media (with a lot of common sense and wisdom, obviously);
- talk about your work and skills;
- keep an updated profile on LinkedIn;
- share relevant and proprietary content;
- produce videos and webinars;
- participate in forums within your expertise area;
- take advantage of Instagram Stories;
- interact — chat, share and comment content related to your interests in order to expand your network.
4. Choose which content to publish to attract people
To attract and win over the audience, you really must highlight your differentials. People should see something in you that they cannot find in anyone else. In this sense, ask yourself: what is your differential? After you identify it, create content, position yourself, and ensure your online authority.
Knowing what content to choose to publish on your blog or on your social media is an excellent way to deliver value. So, look for inaccessible sources in your research and add personal reflections that people can relate with and that can also make you become a reference in the topic.
If it seems difficult, take your time and study your audience’s profile and learn how they might be interested and engage with your content. Based on that, it is possible to choose what to publish on your media.
Do not forget to follow people who have a good image! Pay attention to them and to what they create, and identify what seems to work and what could be improved in their profiles. After all, what would be pertinent to share with your followers?
5. Relate wisely
Networking is indispensable for an effective personal marketing strategy because it allows you to be better known. Keep in touch, establish partnerships, exchange knowledge and learn from professionals you have met and found interesting.
To find these influential people, go to the events in your field, hand in and get some business cards, introduce yourself and talk politely.
In addition to establishing these relationships, know that they should not be based on interests, but rather on mutual cooperation. After all, successful professionals know the importance of relating and being sincerely available to help, even when they do not need it.
Another idea is to explore the full potential of LinkedIn. This social network is the best one to create professional relationships, therefore, take advantage of your resources and invest in your personal image online.
Even if you do not have much professional experience, see how many possibilities this social network offers you:
- attach certificates;
- talk about experiences, such as volunteer work and internships;
- list test results and awards;
- ask for recommendations;
- interact with people your age who can become relevant contacts in the future;
- participate in groups;
- update your profile as your career progresses.
Lastly, as we have seen so far, by investing in personal marketing you will be able to show the world your differential, your personality and your legacy — things that only you own and that nobody can copy!
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