Many people think that email marketing is a thing of the past. This is usually because companies don’t invest in a good digital strategy. What’s more, people don’t usually look into the range of features that email offers – email templates being one of them. Yet email marketing is more alive than ever. This is […]
Many people think that email marketing is a thing of the past. This is usually because companies don’t invest in a good digital strategy. What’s more, people don’t usually look into the range of features that email offers – email templates being one of them.
Yet email marketing is more alive than ever. This is an excellent channel for gathering information about your contacts and has excellent conversion potential. Some recommended best practices must be observed to ensure success in your digital campaigns, such as using a good email template.
But what are templates? They are basically practical models that allow you to edit images and text. This is really handy for email marketing campaigns and frequent newsletter mailings. The structure remains the same, only the content is altered.
In this article, we offer 4 tips for building good email templates. Check it out!
Contents
1. How templates influence your digital campaigns
A digital strategy will probably include triggered email campaigns. Just like the use of templates, the process becomes far more optimised. In other words, your team can create messages with a lot less effort, leaving them to concentrate on more strategic matters.
Using impeccably designed templates is, therefore, the key to building influence and promoting quality content that is well targeted toward your clients’ interests and needs.
2. How to choose the most suitable template for your company
The selected template must be well aligned with the objectives the company has set. It should, therefore, be varied and follow certain style guidelines There is a myriad of possibilities, but you must promise to use them carefully, in accordance with each person’s stage of the buyer’s journey.
If you don’t, a strategy that could be incredible and bring amazing results could go down the drain. Check out these creative email ideas.
2.1. Introduction email
An introduction email, for example, can be a great opportunity for contacts to learn more about your business. It also reinforces your value proposition. Just make sure you send this email at a strategic time.
It may be a good idea to send the mailing before lunch or towards the end of the working day, when people are, in theory, more relaxed. After all, nobody deserves to receive a company introduction email at 10 o’clock on a Friday night, do they?
2.2. Emails that offer incentives
Your welcome email also offers you a great opportunity to encourage the customer to make their first purchase. If this contact signed up to try out your product or receive newsletters, for example, you could offer a discount voucher or run an exclusive promotion for a specific group of people.
2.3. E-mail
Create seasonal emails, if they fit with your brand. If your product is directly related to seasons such as summer, back-to-school, Christmas, Mother’s Day or Black Friday, run promotions to celebrate these occasions. Seasonal emailing also provides an excellent opportunity to send a birthday greeting or offer a gift in exchange for brand recognition.
We could go on talking about many other types of email. We don’t have the space to show them all here, but we’ve already done this and outlined 21 different types of creative email marketing to inspire you. It’s important to bear in mind what needs to be evaluated in this process, as we can see below.
3. Things that should be evaluated in an email template
If your strategy is to flow faultlessly – or without anything that may cause customer rejection – doing an email template list is vital. There are certain points for consideration that should be included in this list, such as:
- newsletter length;
- a proportion of text to images;
- subject length;
- colours;
- sources;
- CTA.
In this context, it’s important to remember that these suggestions include elements like a copy, graphics, and compatibility with a range of readers. Remember that the focus should always be on conversion rate optimisation.
In other words, using email correctly will make your company stand out from the rest, or rather, sending the right message to achieve the company’s objective.
Email templates become extremely engaging when personalised and adapted so that your business has a unique identity with respect to design and content. For successful email marketing, remember that you need to combine various aspects, such as:
- choose the right template model;
- pay attention to responsiveness;
- keep your eye on deliverability;
- establish an optimum lead nurturing flow, etc.
4. How to build a quality email
There are some very common email marketing mistakes that can ruin your strategy. See how you can avoid some of these below.
4.1. Use more than one image
Using only one image leaves your email campaign with only scant information. Remember the old saying, “a picture is worth a thousand words?” Although here, you can change “one” for two, three or four, depending on your objective.
After all, photos can be vital for achieving your goal of connecting the customer, but you have to be very careful! Use good quality images that are within the context. Bear in mind that they must also be real. Nobody wants to do business on the basis of a mock-up or unreal situation.
4.2. Define an objective
Every template needs to have a very clear motive. Remember that the aim is always to take the customer to the next stage in their buyer’s journey. Apart from that, maintaining your focus on providing value for the customer is crucial. In other words, the content should create interest and be aligned with the campaign’s objective at the same time.
4.3. Stick to a standard design
You may be tempted to keep changing your templates. There’s nothing to stop you doing that, but it’s important that these changes are done with great care. Changes should only be made in order to improve good results even further.
So if you are satisfied with the results, then maintaining your email identity is crucial. A strong visual identity means that your messages are instantly recognised.
Now that you know more about email templates, it’s time to get to work! It is absolutely essential for your online strategy. To be successful in this kind of action, remember to ensure that your email campaigns that are always in line with your goals.
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