Whether to remain in the company where you work or to have the possibility of reaching new job opportunities, accompanying the innovations of the market is essential for any professional who wants to stand out and remain relevant.
With the entry of the new year, it is essential to identify the main innovations so that your deliveries stay updated and to accompany the development of the sector. Finally, with the market becoming more competitive, any detail can make a difference.
With that in mind, we list the top 6 web design trends for 2019. Continue to the end and pay attention.
Contents
1. Use vivid and strong colors
When thinking about the choice of colors, it is crucial to remember that they directly affect the feelings of users, whether or not they can help a quick capture of their attention. Vivid, vibrant and intense colors are on the rise. The use of yellow, orange and red without adding gray or black are tones that promise throughout the year.
Vivid colors and supersaturated shades have already begun to be seen in 2018 and, it seems, will continue to be a big bet throughout 2019. The choice of Living Coral as Pantone’s Color of the Year is a strong indication of that.
Here, we can also cite the great use of fonts in bold and even the use of gradualism – remember the controversy over the change of the Instagram logo, right? Well, that fashion has not happened yet and looks set to continue steadfast in this new year.
2. Open Compositions
Until a few years ago, the tendency was to adopt symbols, logos or whatever was in boxes. That way, we had the feeling that the design was finished. Currently, we find the opposite trend.
Increasingly, the open compositions, which bring a wider and airy air and appear to show only part of the image, are the stars of the designers around the world.
These full-width compositions are an exciting tool in the search for the creation of interactivity in a site, as they stimulate creativity and improve the user experience.
Negative spaces also remain very popular. It is clear that the cleaner design facilitates the reading, which, in turn, improves the navigability and makes the user stay in your site.
3. Text superimposed on the image
The contrast between colors and textures continues to increase in 2019. One of the most efficient ways to work with this aspect is to use text superimposed on the background images, looking for continuity to the composition.
Say goodbye, too, to alignment and symmetry. But, do not confuse that with carelessness. On the contrary. It is a rereading of a minimalist design where the images aligned outside the grid can be decisive to capture the greater attention of the user, especially in e-commerce. When they are well used, they guarantee more navigation time and more fluid experience on the site.
4. Geometric patterns
Simplicity and functionality can be considered as the keywords of 2019 in regards to web design – which is increasingly concerned with the customer experience. Designers should also turn their attention to practices that ensure not only good navigation and a more extended period of navigation, but also conversion.
For that, the geometric patterns gain new momentum. Surface design and 2D continue to increase, but now we can also see a greater presence of 3D elements.
Through depth, this strategy gives the user a sense of “immersion” which, when well used, can be very welcome. Here, the recommendation is to evaluate the balance of forms and standards to ensure a well-resolved layout.
5. Motion
In the 3D wave, animations are also a big bet for 2019. Be it with animated icons or in smooth transitions, the movements guarantee elegance to a site and are also able to catch the attention of users lightly.
Throughout the year, we will encounter a lot of advanced animations and displacements, both in point elements and complete transitions between pages. In addition to attracting attention during navigation, this trend allows interaction and increases participation.
To ensure good usability and also adopt that resource, you need to think about web design in conjunction with UX professionals, especially if we consider the growing use of mobile devices for Internet access.
6. Mobile first
Some time ago, one of the main trends in web design was the creation of responsive sites – adaptations of websites created for desktop so that they could be navigated on mobile devices.
All over the world, access to the Internet today is mostly given using mobile devices. This caused the logic to be invested and the construction of sites to be thought from the mobile and then be worked on other screens – if, in the plural, in the end, you need to consider good navigability on TVs, tablets, and desktops.
Starting the design by the mobile represents a saving of time and money since it diminishes the possibilities of rework and repairs of possible errors. Because of that, another growing trend is the integration between the works of UX and web designers.
The ranking in Google also favors mobile first thinking, since responsive sites guarantee better positions on the search site. Thus, we can say that, if a mobile-first thought is a trend, responsive is already an obligation in 2019.
Accompanying the news of the sector is very important for those who want to stay valued in the market. Keep in mind these 6 trends in web design for 2019 that we list here and, inevitably, your performance as a professional will only tend to grow. Remember to take care of balance in your compositions and, increasingly, ensure a good experience for your user.
We hope you liked it. Do you have any questions or do you think any trend was left out of this list? Then, send us your comments and see you next time!