Ubersuggest: What is and how to use this keyword tool?

Any company that wants to stay in the market needs to be aware of new tools that help strengthen their online presence and improve their digital marketing strategies. Using keywords makes it easy to create content that promotes your business in an online environment - even more so if there is a resource that will help the job.

There is a tool called Ubersuggest, which can make your keyword search easier. Created by Neil Patel, this tool offers a free service that shows how the keywords of your interest are being explored and suggest other words that can contribute to the construction of your content.

In this article, find out what Ubersuggest is for, know its benefits and understand how to use this tool in a practical way that will improve your work routine.

Getting to know Ubersuggest

At first, you might even think Ubersuggest has something to do with the Uber app, but do not confuse these two services. While Uber is a company that offers, through an application, cars for private trips, Ubersuggest is a keyword research tool to improve your content marketing.

After changing from the beginning of last year until now, this tool is considered more accessible and without the limitations that its competitors usually present.

We can say that its practicality is the most captivating factor and the one that most contributes to its being adopted in our day today.

Exploring its functionality

At first, you need to set the language of the pages that will appear for your search. Then enter the keyword you want to review and click “search”. Ready!

Now you have a broad and objective view of the impact that a simple keyword can have on the web.

In the information provided in Ubersuggest, you will know the amount of research and evolution during the last year of your keyword, the level of difficulty it presents for an SEO strategy, the value that is offered in click-through rates and also the amount which you can invest to develop a sponsored link.

Putting into practice

As you can see, Ubersuggest acts as a great facilitator and stimulates your creativity to promote content that your company did or does.

Through the information you provide, you can create some strategies to improve your online presence and increase brand awareness. Here are some examples of practices below.

Work with the suggestions

One of the features that Ubersuggest brings is the suggestion of similar words with it, it can do an in-depth analysis and even question if the keyword you have used is correct enough to deliver financial returns.

By presenting ideas very close to your keyword, you can work on building content to increase traffic on your company’s corporate website or blog.

You can also modify titles of old posts by aligning them with the keyword that will give you the most return.

SERP Attention

SERP stands for Search Engine Results Page, which is known as that page of Google in which all the links related to the name that you put in your search appear.

This page also contains the sponsored links, which many companies use to have more visibility and to be able to stay on top of the search.

The first suggested links are those that are closest to your search and that have more relevance on the subject in question.

Through these pages, you can analyze how the entire text structure is being used and the type of language that was used to be able to talk about the subject in question.

At Ubersuggest, you can monitor the content that your competitors are spreading and the kind of keywords they have mostly used for their SEO techniques.

This is necessary to be aware of the market of which it is a part and also to see if you are distributing content in the wrong way.

Identify opportunities

Now that you have realized the effectiveness of Ubersuggest, the time has come to work with the opportunities that this tool brings. Brainstorming is an activity you can do together with your team to explore the maximum number of words for given content and then select the best SEO strategies.

This is a way to stimulate the collaboration of your team and to keep the most active sector looking to meet its goals. This practice also encourages the creation of an editorial calendar for distributing your rich articles and materials, which makes you work with planning and keep your mind on more strategic thinking.

This may also be the time to question the type of content you have offered. Does the persona who wants to meet the needs consume more audiovisual content or usually read more articles?

Do the images you have used for the texts give a good experience for the user? Try to raise these questions.

Another important point is to limit the number of words that will be used within the content. When we work with the sales funnel, we have to explore our SEO better to get down the path that the user decides to buy our product.

So always work with relevance and with a proper language.

Working SEO with Ubersuggest

As you’ve noticed throughout this article, Ubersuggest is an essential tool for crafting SEO techniques, and it will give you a better experience for your strategies in digital marketing.

It does not need to register. It does not limit the number of searches you want to do, not even time to show results.

Also, it’s an excellent solution for competitive analysis and monitoring, easily identifies terms for good rankings, and helps you stay on top of market trends. There is no doubt that this is a tool you will always need.

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