ContentsIs a transactional email and a standard marketing email that different?When should I use one or another?How difficult is it to start sending these transaction emails? Is a transactional email and a standard marketing email that different? No, it isn’t. Previously we told you how you can take your marketing game to new heights and […]
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Is a transactional email and a standard marketing email that different?
No, it isn’t. Previously we told you how you can take your marketing game to new heights and make use of transactional email to one-up your competitors, now we’ll tell you about the differences between transactional and standard emails.
Marketing emails are messages primarily intended to acquire new customers, are often sent in bulk. Although they are still great marketing tools, it is increasingly difficult to capture people’s attention with mass messages. Your customer doesn’t want to be just one more face in the crowd, not always.
That’s when transactional email kicks in – transactional email are personalized, one-on-one messages that make your client feels cherished or secure. Examples are thank-you messages sent after a purchase, an invoice or purchase confirmation, a personalized promotion or advantage. It is focused on customer retention, purchase repetition and an all-around branding strategy to give you an edge over your competitors. Your brand will communicate with your customers the same way Buzz Lightyear intertwined with Woody – “you have a friend in me”, you’ll be saying.
When should I use one or another?
Listen, transactional and marketing emails should both be part of your strategy. It is not a matter of choosing between them. When trying to raise brand awareness and manage big campaigns, the good ol’ marketing email is the go-to option.
A transactional email, on the other hand, is sent one by one, is a message triggered by a customer’s action, such as a purchase, a support ticket or a password reset request. Transactional emails bring added concerns of security, privacy, and efficiency that you and your company must look at when looking for a platform to send them. They’re invaluable for your business, your running operation, and ultimately for your brand.
How difficult is it to start sending these transaction emails?
Although it is a complex system, you’re lucky that we have the world’s best transactional email tool and that you can try it for free! Now who’s your friend, uh?