What are the advantages of the price comparison website? That is what we are going to talk about in today’s post. Check it out!
Besides having a multitude of products and services available without having to leave home, shopping on-line has another advantage: being able to compare prices without going from shop to shop.
By using a price comparison website, Brazilians put into practice, also virtually, something they are used to do: bargaining. After all, we all like to make good deals and pay the lowest possible price, right?
The benefits are clear for the customers. What about the benefits for the sellers? What are the advantages of the price comparison website? That is what we are going to talk about in today’s post. Check it out!
Contents
How does the price comparison website work?
Price comparison websites are websites that search and show, in one place, shops that offer the product the visitor is looking for. This allows the prospective buyer to have access several price options in addition to other information such as, for example, the delivery time.
The price comparison website makes the user’s life easier since they can buy without having to access several virtual shops searching for prices. Also the simple fact that an e-commerce is listed in the price comparison website results makes the customer feel more assured that this is a reliable company.
The most popular price comparison websites
The list below shows some of the most used price comparison websites in the country:
- Google Shopping;
- Next Tag;
- Pricegrabber;
- Shopping.com;
- Shopzilla.
There are also websites that compare prices of medicines, airline tickets, car rental companies and hotels, which are not the focus of this text.
Advantages for virtual shops and e-commerces
As the saying goes “out of sight, out of mind”. Considering that Brazilians are used to search prices before making a purchase, being present on a price comparison website is key to gain visibility This is, therefore, one of several possibilities for the dissemination of a virtual shop.
When accessing a price comparison website, the consumer tends to be very close to making the purchase. These websites are, therefore, a great sales channel. However, that is only valid if your prices are competitive. After all, there is no use in popping up in search results if your price is never the best — and that is what the buyer is essentially looking for.
Using the price comparison website to the advantage of your business
Being present in the price comparison websites is a good marketing option. These websites are already well known and attract a high volume of traffic on a daily basis. However, having your brand and products on these websites is not for free. Virtual shops need to be registered and usually this is a pay-per-click service.
But be aware that registering your e-commerce in the tool is just the first step. Then, you need to put strategies in place to stand out, since the number of visitors is high, but the number of shops is also high. We have chosen some tips to optimize your e-commerce presence on a price comparison website.
Competition
Pay attention to your competitors and monitor prices. It is important to be agile and make changes to always be as competitive as possible. Watch the campaigns closely, especially if you are achieving the expected goals.
Security
The price comparison website may lead a prospective customer to your shop, attracted by the good price. But if your website does not convey trust, there is no price that makes the consumer purchase. Do not overlook data security.
Information
The more information about the product you give the better. Make it easy for the buyer to find exactly what they are looking for: product, brand, model, colour, warranty, etc. Include as many details as possible so that the consumer does not have any doubt about the product.
Updated information
There is nothing more unpleasant than seeing a good price on the price comparison website and when you access the shop to make the purchase the price is different — and higher. It is frustrating, isn’t it? When that happens, most certainly the consumer will no longer trust the information on your e-commerce and will not return.
Therefore, pay full attention to updating the information. The prices on the price comparison websites must be the same prices listed on your virtual shop.
Differential
So that you are not just “another one in the crowd”, you must stand out. In addition to the competitive price, make promotions, offer free shipping and discounts, and give free gifts. This will certainly make you stand out from the competition.
When the price comparison website is not worth it
If your product is exclusive or the low price is not the differential of your virtual shop, you should not be present in a price comparison website. Most of the time, these websites are used by consumers looking for products offered by different companies. This way, comparing prices makes sense.
On the other hand, when the consumer looks for something exclusive, different, they tend to go directly to a shop they already know or that was recommended by someone. That is: do you sell handmade jewellery? You should use other marketing strategies focused on your target audience.
Pay attention to
You must monitor results closely on a daily basis. If a campaign does not generate sales right away, it is better to suspend it or change it than to leave it as it is and wait for results. That is a useless waste of money.
When you monitor the results, it becomes easier to stop what is not producing anything and increase the investment in what really pays off. It is fundamental to know how to stop an unsuccessful action in time.
In today’s text, you have learned a little bit more about the price comparison websites and the advantages they offer the shopkeepers, as well as tips for optimizing their use to the advantage of your business.