More than branding your business, it is possible to extract sales from platforms like Facebook, Twitter, Instagram and YouTube. In this article you will find 5 tips to start making money with social media. Check them out!
Social media have undeniably brought a world of possibilities for brands. It is possible to gain visibility and reach among followers through a digital marketing strategy on these platforms.
Obviously this scenario is incredible, but it takes a lot more than that. After all, to have a sustainable business, you must focus on revenue and profits.
More than branding your business, it is possible to extract sales from platforms like Facebook, Twitter, Instagram and YouTube. In this article, we want to help you create an environment for you to win more consumers.
Below you will find 5 tips to start making money with social media. Check them out!
Contents
1. Produce relevant content to attract followers and brands
Producing content that is relevant to your audience is essential to attract potential consumers. This is, in fact, one of the premises of content marketing. That is, a strategy to attract potential customers, in a natural way, by creating content that has value for your audience
In order to create successful content, it is vital that you know your prospective buyers deeply. This way, you will know exactly their wishes, needs and pains. When you understand who your audience is, it becomes a lot easier to produce assertive content.
You must also pay close attention to how you deliver this content. This is a situation that requires dedication and commitment. After all, if you promise and you do not deliver, you will be defrauding your potential customers. Your goal is to be above average.
Also, never forget the CTA (Call to Action). As its name suggests, it is a way to encourage the user to take action after consuming your content. The idea is to prepare these visitors to receive a sales offer.
2. Build relationships with influencers
Nowadays, many users become customers after receiving a recommendation. This means that the large majority of people trust recommendations. If you can invest money, it may be a good idea to hire digital influencers so that they generate traffic to your landing pages.
In this situation, it is crucial to pay close attention to people who are aligned with your content. There is no use in hiring a vegetarian to advertise the meat, right? In order to negotiate with influencers, you must keep in mind that the person will become a sort of ambassador for your brand. That is, an authority connected to your product.
Thus, we emphasize that it is indispensable that this professional’s values, interests and qualities are at least remotely similar to those of your business.
Identify the particularities of this influencer and ask yourself:
- is he serious, funny or controversial?
- how can his ideas affect my brand?
- has he established partnerships with the competition?
You should now that many followers of this influencer will want to know your company. Therefore, you must be aware of the numbers, especially of leads and sales generated.
3. Expand your horizons with paid strategies
Many people imagine that social media are something free. If you want to grow as a company, this is definitely not the case. Paid campaigns are an essential part of a good marketing strategy on social media. To be successful in paid campaigns requires study, dedication and experimentation.
As opposed to what many people think, for example, it is not a good idea to distribute the money equally by the ads. A great tip is to pay attention to organic posts with the best performance. This way, you promote the “champions” in social media.
Another well-known paid tactic is remarketing. This is a Google Adwords tool, the Google ad platform, which marks and identifies the users who visited your website. When these people visit websites that accept ads, your advertising will be visible to them.
4. Create a strong community
Social media are synonymous with dialogues. Therefore, in order to build an effective relationship, it is essential that you genuinely interact with your followers and fans. Promoting positive emotions is a great way to get close to people.
The idea is for your posts to be casual, cheerful, inspiring and intelligent. Think beyond selling your products and share posts focused solely and exclusively on the interest of your followers. They will be essential for maintaining dialogues on your social media. And you will show that you really care about your audience.
One way to make your community feel special is to show your company’s backstage. Share exclusive videos, photos and events. This demonstrates transparency and authenticity, and builds trust and increases connection. With that kind of attitude, the increase in sales ends up by being a natural consequence.
5. Get ready to monetize with content production on Facebook
It is no secret to anyone that Facebook introduces new features on a frequent basis. One of them is testing to make the network more attractive to people who create content. Facebook is looking for ways to help those who develop content to make money with the platform.
If you are a video producer, cheer up! It is a new way of monetization, whose idea is for followers or fans to contribute a monthly amount directly to the producer of a video. The proposal is that the admirers receive some benefits, as a highlight on the page and exclusive content.
Moreover, Facebook intends to offer a tool that connects producers and brands. The intention is for companies to identify some possible partnerships to generate sponsored content.
Community of strong content producers
And the news does not stop there. The network will also test new instruments in order to strengthen the community around the producers. One of the tools is a kind of ranking with the most dedicated followers or fans. For example, when the user comments or likes a video, he will receive a mark, like a virtual “medal” or “trophy”.
For now, all of these features are still in testing and they are restricted to a small number of users. There is no forecast for the release to the general public.
What do you think of these ideas of making money with social media? As we have seen throughout the text, the possibilities are many and they are within reach of all companies or people. It is time to leave the comfort zone and make money with these platforms.
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