ContentsEmail Marketing StatsEmail marketing has the best ROI of all the toolsEmail marketing is a (lot) more relevant to the customerEmail opening rates are increasing!Email subscribers are highly engagingDeliverabilityEmail sells more Email Marketing Stats Numbers don’t lie. Digital marketers and strategists alike all make heavy use of data in order to make the best decisions […]
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Email Marketing Stats
Numbers don’t lie. Digital marketers and strategists alike all make heavy use of data in order to make the best decisions possible. When it comes to marketing tools, strong statistical trends are the holy grail of the business. That’s why we bring you 6 jaw-dropping, highly useful email marketing stats for you to take advantage of.
Email marketing has the best ROI of all the tools
Yup, we told you that before. Hard to believe? Well, we’ll tell it again just so you know – email marketing might not seem the sexiest of all marketing tools, but it’s the most effective. With the best ROI. Meaning you’ll spend less and achieve better results.
Sure, social media is fancier. But does your business thrive on being fancy, or by being lucrative? We know it’s the latter. Email marketing has an ROI of 3800%.
And yes, you read it well.
Email marketing is a (lot) more relevant to the customer
A study by the Lenskold Group shows that companies using email marketing through marketing automation processes are 113% more likely to convey a relevant message to their customers.
Now couple that with the fact that is the tool with the best ROI and you get an idea of how your business will take flight once you adopt an email marketing automation strategy.
Email opening rates are increasing!
Now that’s one of the most jaw-dropping email marketing stats, isn’t it? One would think that people are so used to email marketing nowadays that they would ignore email messages easily. Well, it’s nothing like that, actually.
Email inboxes are the modern version of the mailbox. They’re also private, secure communication channels. And they’re easily accessible.
According to a Emarketer Study, Email Open Rates are on the rise. In an era where social media heavily limits audience reach, email is not a tool of the past. It’s the one of the future.
Email subscribers are highly engaging
Sure, you think about engagement and all that comes to your mind is Facebook and Twitter. That’s alright. We all know how effective social media is to create brand engagement and brand recognition.
What you don’t know – but the fellas at Quicksprout discovered – is that an email subscriber is 3x more likely to share your social media content with their friends and acquaintances. So, even if social media is your thing, don’t overlook email marketing capabilities to enhance your results.
Deliverability
Sure, Social Media engagement is a thing of beauty. The thing is: in order to reach a larger audience (and we’re talking about the ones that already like your page, or follow you on Twitter!) you’ll need to pay a good sum. Audience reach is getting smaller and smaller every day on social media.
Guess what? You won’t have that problem with email. 90%+ of your email messages will get to the inboxes of your clients, or prospect customers. You still have to catch the eye and get their attention, but deliverability/reach is not a problem whatsoever.
Email sells more
It all comes down to this, right? Making money. One of the most important email marketing stats is the one that says, according to the guys at americangenius.com, that almost 5% of the customers coming via email purchase anything, compared to the 2.49% of those coming from search engines and 0.59% of the ones coming from social media.