Email Marketing

Email marketing for real estate agents, a brief guide

28 June, 2019 (updated) |

ContentsWhy use email marketing for real estate, if you’re an agent?“What’s the best strategy to interact with my clients and prospects?”How can you build a mailing list for real estate in a more efficient way? Why use email marketing for real estate, if you’re an agent? Well, you know your business better than I do, right? […]

Why use email marketing for real estate, if you’re an agent?

Well, you know your business better than I do, right? Email marketing for real estate is not only a good communication strategy, it might be the best one. A channel with the highest ROI, straight to your prospective client’s smartphone screen? Don’t think twice, it’s alright (we’ve made a Lord of The Rings reference before, now it was time for some Bob Dylan!).

Sure, social media like Facebook or Twitter might be the new jewels of the crown when it comes to digital marketing, but with email marketing, you have one huge advantage: there’s no limited reach. Those who opt into your mailing list will receive your newsletters, flyers, etc.

If you’re a real estate agent, what’s better that making your client know the property he always dreamt about is finally available?

Email marketing for real estate

“What’s the best strategy to interact with my clients and prospects?”

First, you’ll need to build a mailing list so your clients and prospect clients can opt into, and be one-click-away from receiving news from you. Here at E-goi, we can help you with that, in an easy, trouble-free way that will spare you some headaches and improve your earnings.

Second, your welcome email, the one your subscribers receive upon opting into your mailing list. Regardless of your product or service, this welcome email is always important. Nonetheless, being the real estate such a traditional market, people often prefer to know the agent in person, or by a friend’s referral.

Given the difficulty of trusting someone they found online, you should please both buyers and sellers by presenting yourself in detail and reassuring them you’re the one to trust. Your welcome email is the moment you want to do it.

How can you build a mailing list for real estate in a more efficient way?

Well, email marketing for real estate is a blast when combined with the potential of social media tools. Given the local nature of their business, realtors’ optimal strategy is to use a landing page on their website and Facebook ads aimed for local prospects in order to capture a greater amount of emails and possible clients. After that, you can start sending them emails and converting both buyers and sellers into customers.

With the right email marketing tool, it is possible to create forms to embed on a Facebook tab, for example, and capture a nice quantity of email addresses. E-goi is the perfect email marketing tool for real estate agents because it lets you do just that. And all with fine, pre-made templates so you just have to tune a little bit here and there and put it to work.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.