Does your business have problems related to the abandoned cart? Keep reading and check out this 6 simple and objective tips to decrease that indicator.
Does your business have problems related to the abandoned cart? Keep reading and check out this 6 simple and objective tips to decrease that indicator.
Contents
1. Reduce bureaucracy
Before thinking about price or delivery strategies, among others, see if your e-commerce has a lot of bureaucracy. Imagine if you, as a consumer, having to register in two different pages, then a window that directs you to the shipping calculus, then another one for an external checkout, and so on… It’s a lot of effort to get to the product and that affects directly the decision to buy or not to buy the product.
You can turn the register experience in a positive factor. Offer a simple and fast register form to satisfy the ones who are in a hurry, but be innovative and different. If with a click, your page offers a discount in the product or in the next purchase, the user will possibly be more willing to give his complete information, without complaining or give up, because he’ll see an advantage in that.
Related to the checkout, a good practice is the checkout express. Let’s suppose that the most boring part for the consumer when shopping online is the payment. So, why extend it so much? Give your clients the opportunity of finishing the purchase without having to create an account. In that model, ask for their information to make the transaction and some information so that you can contact them again.
Always keep in mind that many people practice impulse buying! It’s important to understand that the consumer appreciates good navigability in the websites they shop in. Make a review and evaluate frequently on your current website what is in fact needed.
2. Show that the website is safe
The client needs to be sure that he is in a secure ambience. If he doesn’t trust that all his information is protected, the hypothesis of leaving the cart abandoned will increase significantly. People often get worried about this because they know of fraudulent operations executed by specialized gangs.
To get credibility with potential clients, show every possible security seal in your virtual store. An efficient practice is for you to put them close to the buying button. If there is any hesitation from the consumer, that action will help overcome it.
3. Make the shipping and refund policies available
In case of a problem in physical stores, the client knows that he can go back to the store and solve it. What about e-commerce? What would the procedure be? That’s a doubt that is in a lot of people’s minds.
You need to indicate clearly your shipping and reshipping policies, or you risk seeing more abandoned carts. Define the conditions and times in an objective way and make everything available to the buyer. When it comes to communication, establish the many channels and the rules to use them. An example of good practice is: we’ll treat and return your message in up until 48 hours!
4. Improve the service and price of shipping
It’s not uncommon for the client to make every step of the purchase and when it’s time to close the deal, give up because of the shipping price. And consider that long terms won’t be well-seen. In an impulse buy, the person won’t feel attracted to a 40-day deadline, for example.
If your company works with a standard chart, the ideal is to make accessible to the consumer. If not, make available for the client a tool that calculates automatically, through a CEP input. It’s possible and practicable to associate the buying price with discounts in the shipping chart.
Invest and negotiate with your logistics partner. The difference in the cost of your product and the competitor’s one won’t be big. Nowadays the consumer knows that he should compare the total prices of the operations between the companies, in order to finish the acquisition. Add value to your business and to your brand, through a fast and efficient logistic, with a cost that’s considered fair by who is on the other side.
5. Update the website and offer advantages
I liked the product! Now I want to know the technical information and description. Oops… It doesn’t have? It’s absurd, but common in many platforms. Revise periodically the information of the products in your store, because many clients buy for the image and others for the information. Don’t allow your website to be excluded in any case.
Though the consumer’s perspective, the decision occurs through the total cost of the transaction. So, evaluate the taxes, prices of the products, shipping, guarantee price, among others. Discounts associated to the purchase volume are very well evaluated. Offer combos! Make your client reduce shipping price by buying more products!
Besides that, facilitate the payment methods. Offer discounts on sight, bank debt, among other advantages. Have you thought, for example, about payment with virtual currency? The key is to innovation!
6. Invest in email marketing and remarketing
Be in constant contact with your audience!
Search for tools to automate that process. An abandoned cart is a big potential. Save it and use attraction strategies such as:
- Discounts
- Free shipping
- Different payment method
- Bonus in the next purchase
This tactic can also be effective to complete a registration, for example. Register your clients’ information and their actions and combine with remarketing ads, reminding your clients of the common interests of your store and their wishes.
Finally, we reinforce that you need to work constantly to offer your clients the best purchasing experience. Otherwise, cart abandonment will compromise your website’s performance. But, as we saw here, that problem can be solved if you make the right decisions.
Now that you’re pro when it comes to abandoned carts, know how to improve your e-commerce results through marketing automation!