ContentsWhy make Valentine’s Day email marketing campaigns?1. Communicate effectively by being contextual2. Who’s your customer? Take a side on Valentine’s Day3. Start advertising as soon as possibleExtra tip Why make Valentine’s Day email marketing campaigns? Well, needless to say, Valentine’s Day is a great shopping season and holiday, and, as with all other holidays, it’s time […]
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Why make Valentine’s Day email marketing campaigns?
Well, needless to say, Valentine’s Day is a great shopping season and holiday, and, as with all other holidays, it’s time to seize the opportunity, beat the competition and become your customer’s favorite choice for a gift to offer their loved ones. After all, it’s all about love.
And you want to be the loved one, here. Email marketing is still the most effective way for communication, with the highest ROI. So make sure you have a well-designed Valentine’s Day email marketing campaign and let love conquer it all.
1. Communicate effectively by being contextual
This seems to be obvious, but a lot of marketers forget it when communicating their products during holidays. If you’re advertising a Valentine’s Day product, engage with your customers by making use of words and ideas around love, happiness, gifts, heartsy stuff. You won’t sell your Thanksgiving product by talking about being egotistical, right? So don’t go for a rigid/corporative discourse in your Valentine’s Day email marketing campaign.
2. Who’s your customer? Take a side on Valentine’s Day
Valentine’s Day is no genderless holiday. Men and women are looking for romantic gifts for their loved ones. More than any other season, gender stereotypes are high up when choosing a gift for Valentine’s. Women are often offered chocolates, flowers; Men are offered some manly hobby-related gift (whether video games, sports, etc.). So, when advertising, have it in mind and talk directly to one gender or another.
3. Start advertising as soon as possible
This is a golden rule for any holiday, but it’s even truer for Valentine’s Day. Imagine going out for Valentine’s Day dinner and being the one without a gift. Not that mindful and romantic, right? When buying online, people will start looking for Valentine’s gifts as soon as the New Year’s Eve is over. There’s no point in communicating your product one or two weeks before February 14th. You should go for it in early-January. If you’re going for late-January, early-February, make sure to guarantee a quick, trouble-free delivery.
Extra tip
Use a lovely, well-designed template. Want options? We have plenty.