Check out the main actions you should take to increase your property sales or rentals!
Competitiveness is extremely high in the real estate brokerage market, so the agents and companies that stand out are those who invest in real estate marketing strategies.
Investing in these tactics is important to generate engagement with your target audience, be found on multiple platforms, and build more authority to increase property sales or rentals. Below are the main actions you should take!
Contents
What is real estate marketing?
Real estate marketing is a set of specific strategies to promote properties and related services, with the goal of attracting, engaging, and converting potential clients in the real estate market
Why invest in real estate marketing?
Investing in real estate marketing allows you to build authority, qualify leads, strengthen client relationships, and increase competitiveness, especially in an increasingly digital and dynamic environment.
Well-planned strategies also help reduce customer acquisition costs and improve the consumer experience.
Practical actions to generate leads and promote your business
1. Have a website
You can’t talk about real estate marketing without mentioning websites. It’s essential to have a page with complete information about available properties for sale or rent, such as price, location, size, payment or financing options, etc.
People use social networks to look for homes or apartments to buy, rent, or sell. On Facebook, there are even specific groups for this. It’s important to meet your audience where they are, maintain a presence on these platforms, answer questions, and post offers regularly.
3. Use email marketing
Email marketing is one of the most important real estate marketing actions. For example, if someone is interested in buying a house in a certain neighborhood, you can send them updates whenever a new property becomes available in that area.
4. Don’t forget mobile
When developing campaigns on websites or landing pages, always think mobile-first. Most internet access now happens on mobile devices, so all platforms must be responsive.
5. Invest in augmented reality
Augmented reality is very interesting for real estate marketing. For example, you can produce brochures with available properties that include QR codes linking to videos or 3D photos of the homes, apartments, or land.
6. Increase website traffic
Look for ways to boost your website’s traffic! This includes adopting content marketing techniques and investing in paid strategies, such as sponsored links on Google and Facebook.
7. Conduct research
The audience is highly volatile today, and there are various niches in real estate to explore. For example, a young couple buying their first home has a different profile from an older person looking for a beach house. Research and identify your target niches to tailor your strategies.
8. Send SMS
SMS is also a good resource for real estate marketing. You can send text messages to people who have shown interest in properties, keeping them informed about new availabilities.
These are some of the main real estate marketing actions you can implement. Put them into practice and deepen your knowledge to achieve better results in this area.
E-goi solutions for real estate marketing
If you work in real estate and want to implement these strategies, the E-goi platform offers tools to automate and personalize your digital marketing:
Anticipate needs:
Track each client’s journey on your website and understand what they’re looking for. If a client searches for a two-bedroom apartment in Porto, add this info to their contact and automatically send them the available options.
Sell with style:
Want to send a newsletter but don’t have the resources or know-how? E-goi offers ready-to-use, professionally designed templates with an intuitive editor.
Sales intelligence:
If a buyer is looking for a property with a pool, flag this interest and automatically send them suggestions for similar properties.
Instant opportunities:
If someone shows interest in a property, immediately send an SMS to those who clicked on an offer, asking if they’d like to schedule a visit.
Capture attention with detail:
Highlight the best features of each property on a landing page and request the visitor’s contact. Use one of our free templates to showcase the opportunity and focus on promoting the page.
Conclusion
Real estate marketing is essential for anyone looking to stand out in a competitive and ever-changing market. By applying the right strategies and using the right tools, you can generate more leads, strengthen your brand, and boost your sales and rentals.
Start enhancing your real estate marketing efforts with E-goi today.