The exaggeration of their links promotes a great hostility by the public that ignored them and, as far as the consumption of the Internet, harms the experience of the user. To get around these situations marketing permission has come about.
In this article, you will learn about what permission marketing is, how important it is and how you can use it within your digital strategies.
Contents
Permission as a first step
The term “Permission Marketing” emerged in 1999 with the publication of the book “Permission Marketing: Turning Strangers into Friends, and Friends into Customer” from an American who is considered one of the biggest names in marketing: Seth Godin. Your title can be translated into how to turn strangers into friends and friends into buyers.
Their strategies are made from the consent that is gained by some user who has an interest in their services. This strategy can be considered a more productive and less invasive form of contact with its clients. The networks that are used for this are the chats of social networks, SMS, email and other means of personal use.
Os avanços tecnológicos colaboraram para que os consumidores ficassem mais seletivos e cada vez mais exigentes. Logo, o marketing de permissão veio como uma alternativa para que eles se sintam respeitados.
The importance of its use
As you saw in the previous topic, permission marketing has existed for 20 years. However, its use adapts as new technologies appear. If you put it as an essential collaborator to strengthen your brand in a digital environment, surely its effectiveness will be achieved, as it is a way to pass trust and create credibility.
By using strategies more focused on groups of people who are already interested in your products, the power of conversion becomes easier. Also, your business saves on your budget that investment that spawns emails marked as spam, blocking your Facebook page, or ignored messages on social networking chats.
So with permission marketing, you can more effectively design email marketing, newsletter, and personalized messaging.
It is essential to work with the premise that acts strategically to win the customer and attracts your persona so that it is closer and closer to your buying decision.
5 Tips For Using Permission Marketing
Now that you’ve seen the meaning and how much permission marketing can be relevant to your business, know some tips on how to work with it and devise strategies that will solidify your relationship with your customers.
1- Invest in content
One of the things that can help enrich your brand is the focus your company spends on content production, with the potential to be thought out and published in different virtual environments. Many people already understand the importance of content creation and are considered an authority on specific subjects in their business area.
If your company is not yet focused on content production, a good way to get started is by creating a blog and posting on topics of interest to your customer, offering practical tips and creating an environment that favors the user experience. A good content marketing can make all the difference.
2- Work well with SEO
SEO is an abbreviation of Search Engine Optimization and consists of techniques that can optimize the virtual environment of your company and place it in a prominent place in search engines such as Google, Bing, Yahoo, among others.
This feature is very relevant because it is common knowledge that many users search for companies on the Internet to meet some of their needs.
To do this, you need to make good use of keywords, that is, explore the keywords throughout the text and, if you prefer, invest in sponsored links so that your company content is the first to appear in search results and monitor your Google Analytics results.
3- Bet on rich materials
By getting people’s franchises through permission marketing, the delivery of relevant materials becomes completely necessary. It is imperative for your company to be able to advertise products and launches. However, it is required to alternate this disclosure with the sending of rich materials.
Ebooks, infographics, webinars and explanatory videos are some of the examples of topics your company can invest in creating. However, always try to work with good production, offer good resolution images, produce texts that have a good layout and audiovisual materials with the best sound capture.
4- Know the importance of Opt-in and Opt-out
This is one of the terms we learn when we are in search of permission marketing knowledge. Opt-in is when the user allows the contact with his company, the first step to elaborate on their relationship strategies. The Opt-out is when the consumer wants this contact to be closed.
To do this, provide a button or some keyword that can be used to symbolize the end of that contact. This cannot be something that creates difficulties or frustrates the user.
5- Respect your customers
In permission marketing, everything is based on consent. Cancellation or withdrawal of registration is a loss. However, it is not always because of some unsuccessful strategy.
Sometimes the client may be going through some financial difficulty or seeking something closer that has already met their need. It is essential to respect even the importance of your company in the lives of consumers.
Throughout this text, he realized that in permitting marketing everything is based on offering a good experience for the user and working more productively his strategies of enchantment. For this, it is necessary to develop good practices that bring your company closer to proper engagement.
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