The ebook market is relatively new and as a result, there is little data to be found on the subject. Even so, research carried out by Ibope in 2016 showed that, out of all people who consider themselves to be readers, 34% read ebooks as a habit. In other words, apart from promoting your business, […]
The ebook market is relatively new and as a result, there is little data to be found on the subject. Even so, research carried out by Ibope in 2016 showed that, out of all people who consider themselves to be readers, 34% read ebooks as a habit. In other words, apart from promoting your business, by offering electronic books you are encouraging new ways of relating to your reader.
Offering ebooks will also add value to your business, helping it to become an authority on the subject. So how do you create an ebook anyway? Once you’ve understood the importance of how this relates to your marketing strategy, check out these tips on how to create an attractive ebook for your target market.
Contents
How to create an e-book
A size that suits the objective
When the aim is to create an ebook to attract more clients for your business, you would ideally produce more simple material containing information that really is relevant. Producing such material involves investment: of your time if you’re developing it yourself or of money if you’re hiring somebody else to produce it.
Consequently, smaller ebooks are cheaper and quicker to produce. So no long-winded, tiresome texts, ok? Go for practicality.
Quality content that is relevant
The first step when creating an ebook is to choose a subject that interests your target market and that is related to your business. For example, if you own a dietary supplement company, you can offer users an ebook on slimming, with recipes that help you lose weight or exercise tips.
Well written content is vital, which should already be a main concern with any type of content generated for your business. If you are knowledgeable on the subject then you can write the ebook, however, it’s quite common to hire a writer or a proof reader.
An extremely attractive cover and title
Just as with a printed book, an ebook needs a persuasive title and professionally designed cover. This is because we are conditioned to accept things that give us the best sensations. For this reason, it is important to ask yourself certain questions: What expectations does the title create for the reader? Does the cover show a photo or design that reflects the subject of the ebook? Do the colours and fonts match the objective of the title?
If design is not your strong point, think about hiring a professional to help you create an ebook that really does arouse interest. A worthwhile strategy is to offer several options of cover and title to business colleagues, with the aim of gathering opinions and choose the most suitable version.
Organised and attractive formatting
Formatting is another important point. Apart from being well-written, the ebook should be attractively presented, so as not to bore the reader. Shorter sentences and paragraphs are therefore more appropriate, helping the flow of reading.
Other tips: start with a summary, introduction and then create subheadings and lists that help to divide the text into topics. An ebook doesn’t necessarily only have text, but also images, photos, infographics, etc. At this point, common sense and creativity are crucial, as together they can produce a great job.
Assertive promotion and availability
Once the ebook is ready, you need to make it available for those who want it, within your marketing strategy. Depending to your web hosting platform (see some of the recommendations in this article), there could be different ways to do this.
In any case, the most important element is a fast download, avoiding that impatient users give up on downloading it. For this to happen, the ebook shouldn’t be too “heavy,” which can be achieved by reducing images to a sufficient resolution so that they can be visualised with adequate quality.
As for promotion, as soon as the users access your site they could be presented with a banner promoting the ebook, taking them straight to a landing page. But you also need to promote it on other channels, to reach those who have never heard of your business. One suggestion is to partner with other sites and blogs and take advantage of social media coverage.