To answer that question, in today’s post, we have chosen some tips that will help you to have a successful career in digital marketing. Check it out!
The time when entrepreneurs — especially in the segment of small and medium enterprises — believed that all you needed was to know how to use social media in a personal manner to be able to manage their business digital channels is up. The idea that the nephew could create a website and update the business’s social media as he pleased is history.
The number of people connected increases on a daily basis and, as a consequence, the relevance of the internet in everybody’s life also grows. In this scenario, the great majority of companies recognize the importance of professionalizing the attention to their online presence.
A career in digital marketing is thus becoming more and more valued and the professionals in this area see their relevance increasing in companies of all sectors, types and sizes. Even though this is a promising market, you need to have differentials to be valued. So, the question that remains is: how to grow and stand out in this profession?
To answer that question, in today’s post, we have chosen some tips that will help you to have a successful career in digital marketing. Check it out!
Contents
Focus on training
Experience is worth a lot and so is knowledge. However, for some recruiters, academic background speaks louder. Having a degree in a field related to the digital marketing career — such as Communication, Marketing or Advertising — may be a requirement.
You do not have a degree in these areas? No problem! You can do a postgraduate degree focused on digital marketing. The important thing is for you to prove that you have studied and qualified to work in a particular position.
Another crucial skill for anyone who wants to work in this area is the knowledge of, at least, one foreign language. Is your English a bit rusty? How about doing an online course to improve?
Keep up to date
As we have mentioned, the academic background is fundamental. But often, it does not keep up with the dynamics of the digital world. New possibilities for using virtual tools emerge every day and, therefore, keeping up to date is extremely important.
Take courses, attend events, read books and blogs about the digital universe. This way, you will be on top of the news — whether new features of social media, new communication theories, success stories, best practices, etc. Keeping up to date is important in all areas, but in a career in digital marketing is indispensable.
Know the tools
Shorten links, download stories, schedule posts, track keywords, measure the scope of a topic, draw audio from a video, compare channel engagement, know who opened the e-mail marketing…. For (almost) everything you may think of there is a — paid or free — tool, app or plug-in that will make your life easier.
Technology helps — and a lot — the digital marketing professional performance. However, for this, one must pay attention to the novelties in the market and the services offered. In this sense, our previous tip, which was to follow blogs in the area, helps a lot. There are social media groups on Facebook, for example, where major trends are always disclosed. Be alert!
Define an area
Planning, content production, strategy, relationship, monitoring, project management, creation, media…. There are many areas for a career in digital marketing, and it is important that the professional has basic knowledge of everything. However, it is virtually impossible to be an expert in all of them.
That is why we recommend that you choose an area and focus your efforts on it. People who try to “embrace the world” end up being superficial in everything. The ideal is for you to analyse the topic which you know the best and direct your training efforts to it. Surely, your performance will be more efficient and confident.
Get inspired
It has already become clear that training and updating are crucial for anyone who wants to succeed in a career in digital marketing, right? In addition to that, there is the need to be creative. In a context where everybody is trying to get people’s attention to their products, services or ideas, innovative actions are more than welcome.
Pay attention to what the professionals you admire are doing, follow the action of agencies in which you are interested. Go to the cinema, to shows, exhibitions… Look for references! It is not just the Internet that will inspire you. Most of the time, off-line experiences lead to great online ideas. Get Inspired!
Take care of your online image
As the saying goes “shoemakers children are the worst shod”. However, this must not apply to digital marketing professionals. Currently, the online image has become the business card of most people. In the case of those who work in the area, paying attention to this is even more important.
Maintaining the channels up to date, not exposing yourself beyond what is necessary, paying attention to the quality of the text, even in personal posts are some of the basic tips. Having a website or a portfolio with cases that you have participated in will make you stand out from the competition. You don’t have one yet? Then, get down to work.
Participate in events
Networking is important in almost every career. In events such as seminars, lectures and workshops, in addition, to refresh and update your knowledge, you have the possibility to interact and exchange experience with different professionals in your area.
The chat during the coffee break can generate contacts that will be useful for partnerships or even a great job opportunity in the future. Do not be shy: ask questions at the end of the conferences, approach speakers if you have any doubts, talk to the professional you admire. As the saying goes, “out of sight out of mind.”
Stay off-line every now and then
It may sound like a joke, but it is not. The digital marketing professionals, by virtue of their profession, spend all their time online. Whether they are producing posts, sending e-mails, answering comments, creating campaigns, they are always in front of the computer. Out for lunch or for a meeting? The cell phone goes along and messages pop up in the workgroups.
To keep your sanity, health and social interaction, it is important to be able to get off-line every now and then. Sleeping well and practising sports, preferably away from the Smartphone, is recommended for everyone, especially those who live online. This will increase not only the professional’s quality of life but also their productivity. You can bet on it!
We are pretty sure that with our tips you will be able to keep your career in digital marketing moving forward. How about sharing this post on your social media so that your followers can also learn more about your area?