If you are not already familiar with this virtual medium, read through this list below with some of the essential digital marketing and sales concepts for these new consumers.
The internet can become a great ally of micro and small businesses if it is well-taken advantage of. However, for this to be possible, it is essential that the entrepreneur understand some concepts that digital marketing and especially understand the difference between marketing and sales.
The first, and perhaps one of the most difficult to understand is that marketing is not synonymous with sales, but both concepts are complementary.
The sale is the transfer of possession on a product by a payment. For the company to achieve good sales results, it is necessary to have control of the entire process. Marketing is the process that involves the steps of planning, research and strategy creation for the sale to take place.
Marketing identifies the unmet needs and desires of customers and provides opportunities for companies to offer products and services that exceed those expectations. Digital marketing goes further. It is not enough to be on the internet. It is necessary to understand the functioning of this digital world as well as consumer behavior in this environment.
If you’re not already familiar with this virtual medium, read through this list below with some of the essential digital marketing and sales concepts for these new consumers.
1. The internet has more audience than any other media
Evaluate your day by day and count how many hours you spend connected to the internet, whether on your computer, tablet or smartphone, and how many hours you spend in front of the television, reading printed magazines or listening to the radio. No doubt the internet offers the largest audience.
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2. Today it is essential to have a website on the internet
A website is like the facade of a store or physical company, which makes the business visible even when it is not open to the public and working. It is crucial that all companies build their digital presence, either through an institutional website, blog or virtual store, but that conveys the message that the brand wants to pass. It is also essential that this site is compatible with mobile devices since each day that passes the access through these devices grows more.
3. Attract, charm and convert
A good marketing strategy needs to follow these three steps: attracting visitors, enchanting and converting into sales. One must understand the difference between these concepts and identify the problem of the company to define the best strategy to solve it.
If your problem is not having visitors, then your actions need to be of attraction to customers. If you already have visitors but have no results, your concern needs to be to improve engagement as having a better sales pitch, facilities, etc. With these two well-developed steps, conversion into sales will be natural.
4. Facebook and Google dominate the audience
The most significant investments are applied in Google and Facebook after all are the two platforms most used by people. For many companies, having targeted strategies for these two averages is enough to generate great results. However, both are proactive averages, that is, to offer better results require investments, but the cost benefit is worth it.
5. Content Marketing and Social Networking Go Together
Having a content marketing strategy means delivering relevant and quality content on the interests of your customers, to attract them to your channel of products and services. It is essential to rely on social networks to disseminate this content since it is difficult for a person to blog every day to see what’s new. To have faster results, you must sponsor the publications.
6. Monitor and optimize results every time
One of the main advantages of digital marketing is the ability to measure the results of each action quickly and objectively. Leading marketing tools generate fantastic information about customers and visitors that greatly help you find better attraction solutions and sales leads.
7. Organization and control make the sales process easier
In digital marketing, it is crucial that you know the profile of your customer and for this, having a database of purchases made, registration data, preferences is essential. Also, the company must have organization about its stocks, products in general, information on costs and sales prices to avoid problems of selling something that does not have in stock, damaging the image of the company.
For this an interesting tip is to use integrated business management software that offers resources of inventory control, customer registration, direct sales, financial control, in addition to many other operational activities, facilitating the monitoring of information and the management of the company.
Conclusion:
Digital marketing and sales are inseparable. It is understood that to make a profit you need investment, and the internet can be your great ally in this matter. The marketing, as well planned, does not require exorbitant values, but the result in sales can be impressive.
For this, it is vital that you use the seven steps and get not only visitors but also results in your company.
If you have further questions, leave us comments. 😉