Youtube Arquivos - E-goi

5 tips on how to produce low budget videos

Autor Convidado — Fri, 08 Jun 2018 08:51:08 +0000

Videos have definitely become very popular and today they are one of the most consumed content formats — in Portugal and around the world. Whether it is on social media or WhatsApp, on the computer or on the mobile phone, the fact is that we receive all sorts of videos through all channels and devices.

To have an idea, the average time spent watching videos per day is 1.5 hours. A lot, right? That is why 81% of the companies already use videos in their marketing strategies.

The videos published on social networks generate 1,200% more shares than the images and text combined. This data, obtained through various surveys, raises no questions about the success of the videos.

And what about the fever of digital entrepreneurs and youtubers who get millions of followers that faithfully look forward to new videos? There are for all ages, tastes and styles.

Regardless of what your goal is, including video production in your digital marketing strategy is essential. Do you think it is expensive and difficult? Well, you should know that you can produce videos that generate engagement with a low budget!

Check out the five tips we have prepared for you and start planning your production right now. Enjoy your reading!

1. Make a plan

Planning is essential for carrying out any task and it would not be different at the time of producing videos. The organization optimizes the work, avoiding wasting time and money.

Keeping in mind the purpose of the video is also very important because this will guide the entire planning. Attract traffic to your company website; increase the number of subscribers on YouTube; generate leads; publicize products?

Define the topics, organize a schedule and make a detailed briefing if someone helps you at some point with the editing, this way, the person will know exactly what your plans are, thus avoiding the need to redo the videos and consequently reducing expenses.

2. Invest in used equipment

We know that it is possible to produce a quality video using only a good mobile phone, right? If the content is excellent, people will not care about the details. However, this is usually an exception. It is crucial to have the right equipment to produce high quality videos that attract visitors and generate engagement. Camera, microphone, tripod, lighting… You must be thinking “All this must be expensive”. And it is true, good equipment is not cheap.

But there are options for those who cannot invest much yet. How about renting the equipment?

There are companies that provide all the necessary equipment for capturing images, usually renting it on a daily basis. However, this alternative does not pay much if the idea is to produce videos frequently, because it becomes very expensive.

In that case, choosing to buy used equipment may be the solution. At this point, care needs to be redoubled: choose shops or well-known professionals who have good recommendations from friends or users to avoid “you get what you pay for”. Cameras are fragile and have a shelf life. Before buying, check the condition of the equipment.

3. Produce good scripts

Perhaps, this topic is the most important in the article. Quality of sound and image is essential, but if the content is not interesting, it is no use. Use creativity and produce interesting scripts, keeping in mind the interests of your target audience.

This is the moment to create also the style of your videos, which can become your trademark. The video must make sense and have a set time. Generally, short videos tend to generate more engagement, being watched until the end.

Keep in mind what will be said and shown before starting the recording optimizes the work. The script must have a brief introduction, development and conclusion. Ending with a question may be a good option to encourage people to participate in the comments box.

4. Create scenarios

Scenarios are an advantage for videos and you can create them without spending a lot of money. It is time to use and overuse creativity! How about changing the face of the sofa by putting on some stylish pillows? Or some pictures on the wall behind where the person will sit?

Are you going to record at a table? Place some objects on top of it that have to do with your content. Is your channel about tourism? Objects from previous trips may be an option or even an airplane. Are you going to talk about literature? How about having a bookshelf behind or next to you?

Well, there are multiple options that can be used to produce videos without a big budget. Let your imagination run wild and create a nice scenario, which has elements related to the topic focused, but being careful to not pollute the environment. After all, the scenario cannot draw more attention than the person that will speak in the video.

5. Give great attention to editing

It is no news to anyone that you can find everything on the internet, including tutorials that teach how to edit videos. If the idea is to make simple cuts, it may be possible for a layman to be able to edit their own images.

However, if you wish something more elaborate, the ideal is to hire a videomaker or a video editor. In addition to specific expertise, this person will probably have the equipment and software required to do this.

Most editing software programs are not free. Moreover, they require powerful computers that handle large files. Therefore, asking a freelancer professional to edit your videos may be the best option.

Do not forget to arrange with that person how the process will work, whether the files will be sent by through the cloud or whether the delivery will be in person; the production deadline; the form of payment, etc.

In today’s article, you have seen how it is possible to produce videos without spending a lot of money. The main thing is to know what to say and to whom. If your content is interesting and appealing, the rest becomes a detail and, obviously, your videos will be successful. Speaking of success, how about learning how to prepare a case? Check out our 5 tips to use that strategy!

What is SEO for YouTube?

Hugo Pascoal — Thu, 17 May 2018 09:54:42 +0000

Video marketing is one of the most interesting realities of today’s marketing. And the statistics are clear in this regard: it will be increasingly important to invest in visual content and, especially in what can summarise emotions and information.

On the other hand, new demands arise every day and it becomes essential to know more about SEO for YouTube and find out how to improve the videos ranking on that extremely competitive platform. Now, we are going to understand these strategies better, ok?

What is SEO for YouTube?

SEO (Search Engine Optimization) is a set of techniques that optimise a page so that it is more easily found on a search engine such as Google.

This optimisation can be made with regard to the page’s internal content (on-page SEO), and through external targeting with links placed on other pages (off-page SEO). With SEO for YouTube, something similar happens: each video can be treated as a page, and the optimisation process follows the same rules as Google.

Therefore, it is possible to create engagement with YouTube as long as you know how to work with it, and especially how to position your videos on the platform so they are easily found, thus optimising the ranking.

This is not a very easy strategy and there are no guaranteed results. Perhaps precisely because of that, it is so important to know the techniques really well. There is an art behind ranking and SEO for YouTube techniques that you must know to increase the views of your videos on the platform and position them in the top search positions.

How is all this possible? That is what we will show you in the following tips. Check them out!

Find the right keywords

Analysing the keywords most closely related to your universe and to the objectives you want to achieve is a great starting point to establish an efficient SEO strategy.

For that, you can use the several tools available to explore the searches made by the users that draw your attention. But firstly, we recommend that you look at the suggestions made by the YouTube search bar, which has the same characteristics as Google, and tells you what the people are searching for about the keyword you entered.

To complete the work, you can use resources such as Keyword.io, Ubersuggest and Hypersuggest, which have specific filters that determine the most searched terms on YouTube.

When you find the keywords that interest you, you are able to create a good mind map to organize the content and an editorial schedule to define the dates of the posts.

Focus on your video tag title

The title tag is the most important element for good SEO optimisation on search pages and that logic can also be applied to YouTube when we think about tactics to improve your video ranking.

And so that the search engine can better identify the main topic of your content, it is important to enter the most important keywords at the beginning of the string (a string represents a word or text in the programming).

Use keywords in the description of the video

The description of the video that you want to rank on YouTube must make use of SEO copywriting best practices: writing for people, not for search engines. After all, what pleases the audience is also well regarded by Google.

The secret is to understand what your audience is searching for and create a text that is useful in describing your video, objectively presenting the content and making use of keywords that stimulate interest and help to get better rakings on the platform.

Encourage visits, engagement and shares

The video preview is crucial to attracting your audience, but not everybody knows that there are several factors related to content display on YouTube that directly affect the audience behaviour.

Backlinko posted a survey that included the top ranking elements of videos on YouTube and highlighted the importance of the audience behaviour through comments, shares, likes and the time the video remains online.

That is why it is important to do whatever possible to lead people to your video and “put pressure on them” to engage in an actual and virtuous way through tactics such as:

create a captivating cover image;
insert a musical theme;
make a short summary to anticipate the topics covered in the content;
facilitate the insertion of videos in contextualized WebPages;
or cross the editorial plan of other media with YouTube posts.

Use YouTube video tags to obtain better results

Another aspect that we must take into account about SEO for YouTube is how the well-defined use of video tags can have advantages in optimising the video.

You can use up to 500 characters to create tags that will help YouTube search engine understand your content and in order to define them you just have to follow the guidelines below:

define generic and specific tags carefully;
create separate lists and enrich them with keyword search operations.

You can still obtain a good extra result with VidIQ, an extension of Google Chrome to identify the tags (and other information) of viral videos, that is, the ones that are the most successful.

Optimise your video file before uploading it to YouTube

A bad video, which no one likes, is not shared and does not make the audience incorporate it. That is why, in addition to creating a file that suits your needs, you should search for a key element: quality.

At this point, it is important to remember that the focus of the SEO for YouTube is mainly people’s satisfaction, but you can still do something more.

Before uploading your video, try creating an optimised filename that describes the content you are about to send, preferably using the keyword and avoiding disconnected combinations of numbers and letters.

Use your experience when it comes to SEO for YouTube

What is your experience on YouTube? Did you get a good optimisation to position the videos? Did you increase your views thanks to your on-page SEO activity?

Not everything depends on what you do on your YouTube account. It is often the users’ behaviour that creates the conditions for a good ranking.

With this regard, your ability to understand what to create and how to deliver content is also involved. After all, the work of content marketing is always on the move and with different subtleties.

Carrying out SEO for YouTube actions is only a part of the strategy. There is a lot to understand and put into practice, and therefore, we recommend you also read this article on how to win real followers. Enjoy your reading!

Hugo Pascoal

Licenciado em Relações Públicas e Publicidade, tem desenvolvido o seu percurso profissional ao longo dos últimos 10 anos na área do Marketing Digital, tendo-se especializado em email marketing e marketing automation. Participou no arranque do projeto E-GOI tendo sido Gestor de Comunicação e Marca durante vários anos. Atualmente é Growth Hacker na E-GOI. É ainda consultor, formador e autor de vários artigos em Portugal e no Brasil nas suas áreas de especialização.

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