Web Push Arquivos - E-goi

How to Increase Traffic from Your WordPress Blog with Web Push

Diana Guedes — Thu, 20 May 2021 10:46:24 +0000

What will you learn?

Web Push notifications are a crucial strategy for creators and bloggers who want to increase traffic and engagement on your website or blog. These notifications are the perfect type of strategy to generate more traffic in new posts.

You can send Web Push notifications whenever you want and without having to leave WordPress. One of the great advantages of Web Push notifications is that they don’t work only on computer browsers, they also work on mobile devices like tablets or smartphones, and you can send a notification directly to your readers’ devices.

The Problem

One of the biggest challenges for any creator is how to improve the results of their old and new publications. In this sense, Web Push for bloggers and creators is a very useful tool.

Most of the time the content ends up “dying”, since the traffic is lower, preventing you from having a good position in search engines, but Web Push as an excellent channel to manage to drive more traffic to your blog and thus improve your organic positioning.

Having the ability to reach more people in real time and get greater engagement in your posts, especially when it comes to a new article, is vital for any blogger, journalist or content producer.

The Challenge

One of the objectives of blogs and content portals is to increase visits, traffic and engagement in a simple and effective way. To this end we decided to use a very practical Web Push strategy, with which these notifications can be directly edited and published by editing articles in WordPress.

The challenge comes when we release a new post for our blog and we want the audience to visit this new content. It is at this time that we take advantage of the Web Push strategy and in the edition of our article we prepared an automatic notification to suggest the visit of our audience for that specific post, thus announcing “a novelty”.

The solution

With the Web Push feature and the Smart Marketing plugin of E-goi you will be able to do everything in one place, so it is much easier to increase the visits of your blog and putting your article / publication in better position in search engines.

You can automate your notifications so that they’re released automatically and in real time, automates it, and greatly simplifies the work of bloggers and content producers.

You want to know how?

See the Video:

You’re welcome!

How to Recover Abandoned Carts through Web Push

Daniel Bento — Fri, 23 Apr 2021 11:21:53 +0000

What will you learn in this Use Case?

Abandoned carts are one of many challenges to online stores. A client visits the store, adds items to the cart, but does not proceed to checkout.

If we have already checked that it’s not a technical problem, neither the payment methods nor usability, we have to find strategies to reduce this percentage. The time frame for closing a deal in an e-commerce is getting smaller and smaller.

It is therefore necessary to be creative and diversify the way we communicate and, consequently, conversion.

The Challenge

To recover abandoned carts and increase conversion, we recommend using a web push invitation to capture contacts (tokens) and later send web push messages.

If someone finds a problem or objection when adding items to their cart, you should communicate with them as soon as possible. Web push channel is the ideal solution, as the notification appears directly in the browser, favoring impulse buyers.

But how can we implement web push and leverage online sales results?

Let’s show you, step by step:

Step 1:

Click on your name / user in the upper right corner of your account under “Account settings”, go to the Track & Engage tab (tracking script for e-commerce) and activate it.

If you don’t have an E-goi account (shame on you!), create it here here.

Step 2

Paste the Track and Engage Script on your webpage:

Step 3

Include web push invitation (see here how to create it) on your checkout page:

Step 4

Insert Web Push script on your website:

Step 5

Webpush channel is “anonymous”. If we want to capture people’s data, we have to create a form in which we ask for their email, name, phone number, etc … That is, the information we consider essential for effective communication with them.

That’s why step 5 is clear – create a form! (and, of course, a thank you page that appears to inform your customers that the infos were received)

Step 6

Create an autobot for recovering abandoned carts. There’s already a model that you can use on our platform.

It is in this step that we will create the automation that allows sending a Web Push message by the time a visitor has products in cart.

Passo 7

Create a Web Push message so that the customer can retrieve their cart.

Just edit the “Send Campaign” action previously created in the autobot described in the previous step. In the Web Push message link, insert the URL for the store checkout.

Prefer to watch the tutorial on video? See here:

The solution

The moment when the product is added to the cart until purchase is great to take advantage of Web Push effectiveness and promote impulse buying.

Web Push has tremendous potential, which allows it to strategically capture new subscribers and recover abandoned carts into sales conversions.

With E-goi’s technology you can use these tools without resorting to designers or programmers and still overcome the limitations of web push technology. Our ecosystem offers you the possibility to identify and obtain personal data to use multichannel communication strategies.

Want to know how?

See this USE CASE:

Customer loyalty program: how an app can help you

Marcelo Caruana — Fri, 11 Jan 2019 08:00:15 +0000

Keeping loyal customers is not an easy task, so the brand you want to stand out must do something other than address the needs of your audience: it needs to understand these people. In this sense, a solution is the implementation of a program to not only attract and retain the consumers of your business.

Are you interested? Check out the benefits of a loyalty program and find out how an app can help!

What are the advantages of implementing a customer loyalty program?

Strengthens brand reputation

The company that has a loyalty program can connect with their customers and understand their preferences. This is because this type of action is a great way to generate interaction and rapprochement with the audience. In this way, you can create a great experience, turning the consumer into a real fan of the brand.

By betting on effective communication and providing personalized service, the business establishes a closer and lasting relationship with the client, reinforces its positioning and strengthens its reputation.

Creates a competitive differential

A well-developed loyalty program also serves to highlight the company about its competition. The consumer tends to choose the company that already knows, identifies and still receives benefits.

A loyal customer is not worried about what another company might offer, nor does he think about migrating to the competition, as he knows the value provided by the brand which he is faithful to. Therefore, a loyalty program that works well is a tremendous competitive advantage for your business.

It drives the customer to make new purchases

The loyalty program also functions as a “motivation program,” since it encourages the customer to continue to buy products or services from the company in return for some benefit. There is a “win-win” relationship in which the two sides benefit.

However, you must be aware of the criteria that involve the loyalty program of your business, because it must be aligned with the goals of your brand and the desires of your audience to get full satisfaction.

Conquer new customers

Who does not like to buy and gain some benefit from it? In addition to consuming and always returning to your company, the satisfied and loyal consumer makes free advertising for friends and family, resulting in the indirect acquisition of new customers. Make no mistake: word of mouth is still a powerful way to do marketing.

Increase in billing

Did you know that keeping a customer is more economical than attracting a new consumer? That is, creating a loyalty program is not an unnecessary expense for your establishment. On the contrary, it is a good strategy for reducing costs.

Nor can we forget that the increase in billing is a sweet consequence of the incentive created through the loyalty program. After all, a loyal customer tends to spend a lot more than a new consumer.

How to boost your company’s loyalty program with an application?

Structuring a loyalty program efficiently requires knowing the public well of your brand. Therefore, it is important not to neglect their online presence and to be attentive to the increase in the purchasing power of Brazilians and the possibilities of technological advancement.

Armed with such information, the company can understand that the way it’s public shopping has changed in recent years. Therefore, it is necessary to adapt to these new conditions so as not to be left behind.

According to a study by the Credit Protection Service (SPC Brasil) and the National Confederation of Shopkeepers (CNDL), the mobile phone is used by 74% of people in at least one of the stages of acquisition through the internet. Also, for 33% of Internet users, the smartphone is the primary online shopping tool.

All of this expresses how important it is to modernize processes to take advantage of this mobile expansion, to look for new ways of communicating and to enhance the loyalty program of your company. In this context, one way of doing all this is through an app.

An app, like Qero, can be a relevant intelligence and loyalty tool for your business. Are you interested? We have some tips for you to take full advantage of this innovation. Check out!

Use the app as a loyalty coupon

Did you know that you can use your brand app as a loyalty coupon? The idea is to mark the number of consumptions to, in the end, award a reward – which can be either a discount or a freebie, for example. This is an intriguing idea to increase customer buying frequency in your business.

Push notifications

Have you noticed the push notifications that appear on your phone’s screen? With an impressive opening rate, they are one of the significant advantages of an application for your company’s loyalty program, as they not only increase your customer’s loyalty as long as your app’s usage time. Here are some possible actions through this strategy:

send notifications to anyone who has not accessed the app for more than X days;
send notifications to anyone who has not accessed your site for more than X days;
send exclusive promotions;
send seasonal promotions (Mother’s Day, Valentine’s Day, Consumer Day, Black Friday, Christmas, etc.)
send surprise discount coupons, with limited validity of use;
send news and content with useful information according to the client’s profile;
new products.

You can do many things, but it is essential to always have a lot of sense to not overdo the frequency of sending notifications and annoying the user, right? Also, prefer short, direct messages.

Use your customer’s data in your favor

Keep in mind that the application is a source of knowledge for your company because it brings information extremely relevant to decision making – such as how much time people spend online, which pages they visit the most, where they access their app, and so on.

That is, through the app it is possible to know a lot about the habits of its users and, thus, to guide with more precision the actions of your business. By finding which product is less popular, for example, you can create more attractive deals and business conditions.

Do you realize how valuable it can be to your company to develop a customer loyalty program? By adopting an app in your strategies and by following our tips, you will undoubtedly be able to sell more and improve your results.

Do you want help to keep your customers loyal once and for all? Contact us!

Marcelo Caruana

Marketing Manager

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[NEW PLUGIN] E-goi + Woocommerce: Alerts by SMS for your Ecommerce Orders

Hugo Pascoal — Mon, 22 Oct 2018 14:50:56 +0000

SMS Orders Alert/Notifications for Woocommerce

If you have Woocommerce, with this new E-goi plugin you can already send notifications of any order status!

The following features are included in the plugin:

SMS submission whenever there is a new order or state change (you can select only the states you want to use to notify your customer):
- Pending payment
- Failed
- On hold
- In processing
- Completed
- Reimbursed
- Canceled
Submitting independent SMS to customers and to you as a site administrator
Option of submitting SMS to all clients or only to those who requested the notification through checkbox added automatically at the checkout after installing the plugin.
You can include customized fields of the order in the edition of the messages sent to customers or to the site’s administrator.
Submitting test SMS, to any number.
Submitting direct SMS to customers, inside the order page.
Submitting SMS with data (Entity, Reference, Amount) for payment by Multibank reference (payment method exclusively intended for Portugal)
Submitting SMS reminder 48 hours later in case the order has not been paid yet. All automatic!

Awesome! Where do I sign up?

Download Plugin »

Do you also integrate with other services?

Sure do! Just take a look at our plugins/integrations page.

Hugo Pascoal

Licenciado em Relações Públicas e Publicidade, tem desenvolvido o seu percurso profissional ao longo dos últimos 10 anos na área do Marketing Digital, tendo-se especializado em email marketing e marketing automation. Participou no arranque do projeto E-GOI tendo sido Gestor de Comunicação e Marca durante vários anos. Atualmente é Growth Hacker na E-GOI. É ainda consultor, formador e autor de vários artigos em Portugal e no Brasil nas suas áreas de especialização.

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Push Notifications: Know 5 good practices for using its

Hugo Pascoal — Mon, 16 Jul 2018 09:00:51 +0000

Push notifications can be characterized as alerts for new messages on social media, WhatsApp, or your emails.

In addition to alerts sent to users via mobile phones, there are other types of push notifications. This is a warning system that does not require an application installed on a mobile platform. They consist of warnings that are received through a web browser, that is, that is connected to the internet.

However, perhaps what you still do not know is how this system can be optimally used to develop further and leverage the results of a business.

With that in mind, we’ll explain what push notifications are and why they’re useful in a digital marketing strategy. Follow the reading!

What are push notifications?

Push notifications are a kind of message alert that is sent, via push notification service, to an electronic device – mobile or tablet – or directly in the web browser at any time.

By clicking on this alert, the user is directed to the application itself or to the site from which the warning was issued.

They are sent for the purpose of engagement and contain content of interest to the user, which generates, therefore, greater possibilities of click. The alerts will be personalized according to the individual preferences of each person.

These notifications may aim to download an update, report a new message received, promotions, an invitation to an event, etc.

Mobile push notifications

It is important to mention that, other than SMS, for push notifications to be sent, the user must install the application and give its permission for this to occur. In this way, it controls the receipt of this type of warning.

They are offered according to the support of the operating system present in the electronic device – IOS, Android or Windows Mobile.

Web Push Notifications

Web Push Notifications are another kind of push notifications. They consist of alerts that appear in web browsers and have the appearance of pop-ups. They are very common in social networks, news sites and online content, such as newspapers.

How do push notifications work?

Both kinds of push notifications – via mobile and via the web – are known as permission marketing strategies or actions. In this way, they can help the relationship between the company and the alert service users.

Thus, if there is a new article on the site, an alert can be sent to announce the novelty to the user.

Also, they are often very useful on e-commerce platforms, that is, in virtual stores. Thus, situations in which a product has been launched is being promoted or is about to be exhausted, alerts may be sent with the purpose of informing the possible client about the stock of goods and possible payment facilities, among others.

How can these notifications be useful to your business?

The purpose of push notifications is to increase the engagement of visitors and users who visit a particular virtual page, be it a virtual store or just a page that offers varied content.

It acts as a channel that offers one more possibility of involvement and participation of the possible clientele with the company, since, generally, these notifications invite the user to perform a specific action.

That is, it is one of the means used to make your brand reach users.

Also, planning a strategy for sending push notifications:

increases site traffic index;
allows to know about the interests and needs of the target audience – person;
provides more interactivity and increases the chances of conversions;
facilitates the knowledge of the interests of your potential customers;
improves the relationship between company and customer;
sculpt the reputation of the brand; among other advantages.

How to optimize push notifications?

We can cite some good practices that can be adopted when sending these notifications. Let’s see!

1. Have really relevant notifications

Push notifications should be useful and practical for the user. There are several possibilities to be used. We can cite some examples:

information on traffic conditions and traffic jams;
weather forecast and climate in the next few days;
information on the status of flights and connections;
urgent and last minute news, etc.

2. Avoid being invasive with the client

The goal is to consolidate the relationship between consumers and businesses and thus attract more chances of closing sales.

However, attention should be paid to the planning of sending these alerts. Overeating can be a damaging factor and can put people off. They can turn off notifications and stop consuming content.

Therefore, everything must be done naturally and subtly. Content should be objective and well-presented. This prevents the user from feeling uncomfortable and feels that their privacy and quiet are being violated.

3. Define your goals

First, you must have prior knowledge about the person. From there, you can set your goals. Do you want to attract traffic or generate conversion?

With this in mind, we’ll give you some examples of how push notifications can be used:

advertise new products or promotions;
In the case of an ecommerce, you can create a notification that notifies users that they have abandoned the shopping cart before making payment;
report updates, etc.

4. Use the copywriting technique

Some strategies help increase the conversion rate and thus boost the business of a virtual store.

The copywriting technique can be used for that purpose. It is the use of previously studied tactics, in order to create optimized content, with a high probability of conversion of the readers. We can cite some examples:

getting to know the target audience well;
establish the appropriate language to deal with the person;
create bonds and seek the loyalty of the reader;
write the text with action verbs;
make use of data and statistics.

5. Test the shipping schedules

The time of sending the notification is a turning point for the development of the business. This is to verify, through tests done at different times, when the highest flow of clicks occurs in the notifications and visits on the page.

From there, you’ll be able to get to know the persona better and know the appropriate time and frequency for the content to be sent, thus increasing the chances of conversions.

Push – mobile and web – notifications are an essential resource for an excellent digital marketing strategy. For everything to happen as planned and business success, some practices must be adopted. We can cite the adoption of appropriate notices, not invade the customer space; customize messages, among others.

All of this helps build and strengthen the bonds between customers and the business and leverage business.

Want to know more about it? Follow us on social networks – Facebook and Youtube – and stay on top of all the news!

Hugo Pascoal

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How to use Web Push Notifications to increase your sales

Hugo Pascoal — Wed, 11 Apr 2018 09:28:13 +0000

Web Push notifications are small messages that go directly from your website to users’ desktops, smartphones or tablets. Even if they aren’t on your website or don’t have their browser opened there, the notifications are sent.

As you probably know, they are used to inform users about new content or new updates on websites but don’t think that only news websites or blogs benefit with these notifications. E-commerce also have a lot to gain with them. Find out how!

Why use Web Push notifications on your eCommerce?

The use of web push notifications allows the direct contact between your e-commerce and your clients, without needing to create an app! They work not only to send news on your website, but also to increase your eCommerce sales, through different ways of engaging with the clients.

Web Push notifications can be used to inform your clients of new products, new promotions or discounts happening on your website. Not only that, but you can also segment the users based on their interests and their behaviour on your website. Thus, users won’t be bothered with notifications about products they’re not interested in.

How to increase sales with Web Push Notifications?

With web push notifications you can increase your e-commerce sales a lot, especially if you are able to make and combine your strategies. With web push notifications you can:

Announce new products you’re selling

Announcing new products available to purchase on your website through web push notifications is a good way to increase your sales. And don’t worry, you’ll only inform the users you know are interested in those new products!

Imagine that a specific number of clients bought a product or searched for it. When you have that product – or any similar or related to it – that might interest those clients, send a small notification to inform them. You can control everything through segments based on the clients’ purchases and activities on your website.

Promotions!

Every client is attracted to promotions, whether they are in the products’ prices or, for example, in the shipping price.

Firstly, by sending web push notifications with promotion, the best thing is to send them only to segments of clients potentially interested in them. It’s also important and effective to create a sense of urgency when announcing the discounts, for example through an expiration date to get the discount. That way, you’ll make the client feel some sort of urgency to buy any of the products on sale.

Avoid Abandoned Carts

When a user adds something to the cart, he is showing an intention of purchasing that same product. However, it’s not uncommon for users to leave websites before buying the products they put in the cart.

Sending emails informing the client about an abandoned cart doesn’t have the same effect it used to. Through web push notifications, you can contact your clients instantly and alert them about their abandoned carts, some time after they leave your website. By doing this, you can increase sales by recovering profits from the abandoned carts.

Keep your clients updated

Web Push notifications can also be used to inform clients of the entire delivery process of an already purchased product.

You can send notifications informing the date a product will be shipped, or when it will arrive the client’s chosen destination. That is also beneficial for your sales because you’re giving your clients the sense of security, and knowing they can trust your website, they’ll want to buy again.

Attract anonymous users

Many users can go to your website anonymously, even adding products to the cart.

However, if they leave without buying, send them a notification later, reminding them of a certain product they were interested in and encourage them to create an account on your website and buy it.

When a client creates an account on your website, it gets easier to track their activity on your website and that way you can make an adequate marketing strategy, personalized and more efficient, increasing your e-commerce’s sales.

Conclusion

Every web push notification is received in real time by the users and can be personalized depending on different factors, such as the users’ behaviour, location or their interests.

However, to organize every web push notifications campaign to send you need time and it can be exhaustive, so, tools such as E-goi can help you create automatic web push campaigns, personalized for each client segment in an easy and quick way, with very few clicks and verified efficiency, as this AliExpress’ case study proves.

Hugo Pascoal

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RSS-to-Webpush: Your blog or news site, turbocharged!

Rúben Alvim — Fri, 06 Apr 2018 09:46:09 +0000

Web push notifications are made of awesome, but we just found a way to make them even better! E-goi can now auto-notify your site visitors whenever you’ve got a new post out!

Terrific! How does it work?

Simply tick “RSS” when creating a web push campaign in E-goi and follow the steps provided. An RSS feed is essentially a list of your site’s latest posts. Whenever E-goi checks it and finds new content, it’ll web-push it out to everyone who subscribed to your site’s notifications.

This is by far the quickest, highest-impact way to engage your subscribers with your latest news, as people will instantly see your notification if using Chrome, Firefox or Opera – even when browsing away from your site or switching to another app window! As long as the browser is open in the background, your notification will seamlessly pop up.

Amazing! You guys are the ones made of awesome.

Hold that thought. You see, we’ve also added web push messaging to your Autobots (just choose “Web push” in your “Send campaign” action). What this means: instant automated website notifications!

Say someone opens your ecommerce email but doesn’t click on any product. You can let E-goi automatically push an out-of-stock-soon notification a couple of hours later to propel them into action. Or let them know they’ve still got items in their cart and offer them a time-limited voucher. More examples here.

Well, now you’re truly made of awesome! Anything else?

Just this wee little thingie:

Mother of Goid! The all-new email editor!

Damn straight! Ultra-clean, silky-smooth, super-effortless, fully responsive. Still in pre-beta (meaning a lot of fixes on the horizon), but you can play around and tinker at will – simply choose “Builder” as your editor while creating an email campaign from scratch with an empty template. So go ahead and give it a whirl!

Rúben Alvim

Product Content Manager

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What are Web Push Notifications? [+5 Reasons to Use them]

Hugo Pascoal — Tue, 27 Mar 2018 10:18:45 +0000

What are Web Push Notifications?

Web Push Notifications are instantaneous notifications sent to users through web browsers, such as Chrome, Firefox, and Opera. You probably already noticed, especially on websites who produce content like the online publication of newspapers or blogs, pop-ups in your browser, like this one:

Here in E-goi’s blog, we also use our own web push system. If by e-mail, the opt-in – your consent to give your personal information – happens through a registration form where it usually asks for the user’s email to register, with Web Push that is not necessary!

You only need one click to register (opt-in):

These notifications are sent through the browser (Chrome, Firefox or Opera), even if the browsers are closed. When they’re opened, the notifications will appear.

They are short, direct and objective messages, in contrast to emails, that involve a more extended communication.

The purpose of these notifications is to make users go to your website through the Landing Pages of those notifications, increasing user engagement with the website.

Web Push Notifications vs Push Mobile

Web Push Notifications don’t work just on computer browsers. They also work on devices like tablets or smartphones. But… Attention!, don’t confuse web push notifications with mobile push notifications.

Web push notifications are connected just to a website, and even though they appear on smartphones in the same way that the push notifications we’re already used to, these show up only when the user opens the browser, even if they don’t go to your website.

Mobile push notifications, on the other hand, are connected to apps that users have installed on their smartphones or tablets. This means that you can benefit from everything good that comes with push notifications without having necessarily to create an app.

Web Push Notifications: 5 Reasons to Use them + Examples

1. They keep your visitors informed

Web Push Notifications can be about various topics, and all of them have the purpose of attracting new users or bringing back old ones, to your website. You can, for example:

- Updating users on the new things happening on your website, whether it’s new products or other updates;
- Inform that one user about their abandoned cart if they get out of your website without finishing the purchase;
- Promote new content or new products on your website, or even discount campaigns;

2. They work on any device

As you already read, web push notifications work both on computers and on tablets or smartphones.

Whether it’s in a browser on your computer, whether it’s on a tablet or even on a smartphone, web push notifications can reach anyone. On a tablet or smartphone, from the moment the user allows web push notifications, they will show up in the same way that their apps’ push notifications do.

The only system that still doesn’t support web push notifications is iOS.

3. They are permission based

This means that when a user goes to your website, they’ll see an opt-in (it can be browser-based or personalised) asking if they wish to receive notifications from the website or not. From the moment they allow the website to send notifications, these will start showing up on a corner of the screen whenever the users open their browsers, even if they don’t go to your website.

4. Easier for users

With Web Push notifications, users don’t need to worry about writing their email or any other personal information to be able to receive news from your website.

So, being easy, simple and quick to activate notifications, and knowing that they can deactivate them as easily and anytime, more and more users choose to receive notifications. This means an increase in the number of opt-in’s, which helps to convert many users into regular visitors and clients.

5. More Effective

Web Push notifications go directly from your website to your clients or visitors screens. Since they show up directly on users’ desktops, instead of going to an inbox, there’s more probability of them clicking on a notification.

Besides, Web Push Notifications are personalised for each segment of clients, based on their interests. They are activated according to the user’s behaviour online. For example, if a user leaves your website without finishing the purchase, you can send an abandoned cart notification a few moments after he left your website.

I want to start sending Web Push Notifications: How do I do it?

You just need to follow this guide.

Hugo Pascoal

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Web push is here to bring you high-impact, in-browser notifications!

Rúben Alvim — Fri, 23 Feb 2018 16:08:21 +0000

You can’t miss it! Even if you’re browsing Google or any other site. Even if you’ve closed your browser altogether. It’s the single notification you (and your little furry friend ) were waiting for, delivered straight to where you can see it.

This is why web push is made of awesome!

Maximum cross-device visibility, full segmentation, real-time delivery – a smart marketer’s dream come true!

Wow, can I have it? Pretty please? With sprinkles?

Now you can! Say hi to our all-new messaging channel (in addition to email, SMS, mobile push and voice): web push!

It allows you to easily engage your site visitors with targeted, fully opt-in browser-based messages.

Ohhh! How does it work?

Easy-peasy. Your site visitors will first be asked to subscribe to your messages. The invite looks something like this (you can customise it freely, as we did for this Portuguese pet shop example):

And this is how it’ll pop up when accessing your site:

People hitting “Yes” just need to confirm their choice:

And that’s basically it! From then on, any web push message you send out using E-goi will be shown on your subscribers’ browser, smartphone or desktop as a sliding notification! Yep, it’s that simple 🙂 .

Sounds amazing! How much does it cost?

If you use one of our plans, it comes included at no extra cost! Web push subscribers will simply count towards your contact total.

If you use pay-as-you-go, each web push sent is charged the same as a good ol’ email (ie. very little).

Holy moley, I want it now! Anything I should keep in mind?

Yep. Chrome, Firefox or Opera users will be able to subscribe to your messages, but not those using Safari (this will change soon). Anyone who does subscribe will get your messages in near real-time though. 😀

Wicked! What kind of messages should I be pushing out?

Is your message going to:

– Help your subscribers?
– Come on! Really, really help them?
– Be timely?
– Be offering real value?
– Be exactly the kind of cool thing they signed up to receive?

If you said “Yes” to all the above, go forth and web-push away, especially if you’re doing:

Time-critical announcements (major breaking news, key new features, flight check-ins, medical appointments)
In-the-loop alerts (price drops, order delivery updates, just-published stories or blog posts)
Preference-based special gifts (discount offers, abandoned cart reminders, hand-picked related items)

I’ve heard I can get 99,9% opens using web push? True?

Yes if you do it the smart way. Web push messages have some of the highest visibility around – subscribers will see your notification as soon as they fire up their browser! But with great power comes great responsibility. So be sure not to spray and pray – too many unfocused messaging and people simply tune out. Take the time to engage them with ultra-relevant, carefully segmented content. Your subscribers are giving you access to their prime mobile and desktop real-estate – be considerate, be useful, be valuable.

Is web push available in my E-goi account right now?

Sure thing. Check out how to get started! It’s currently in beta, which means we’ve got some exciting push-tastic new features on the horizon:

– RSS-to-webpush
– Web push for Autobots
– Advanced web push segmenting
– And plenty more enhancements

So go ahead and give it a whirl!

Rúben Alvim

Product Content Manager

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Infographic: Push Notification Statistics that will Surprise You

Hugo Pascoal — Thu, 20 Jul 2017 11:11:27 +0000

Push notifications are messages sent by Push Notification Service to a mobile APP (smartphone or tablet) or directly in your browser.

The user can receive notifications of new messages, exclusive promotions, invitations, proximity alerts, comments on our posts or comments on other posts we have made comments on. And we can receive them even when we are not using the app.

Here are some reasons why you can’t afford to waste the potential that push notifications offer your business:

Client retention
Message personalisation
Information available in real-time
Higher opening rate than email

Push notifications are a relatively recent, but extremely efficient channel. Knowing of the importance they can have for your business, we’ve gathered some figures in an infographic to illustrate the potential of this new communication channel.

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<a href=”https://www.e-goi.com/en/push/” target=”_blank”><img src=”https://blog.e-goi.com/wp-content/uploads/2017/07/Notificações-Push.png” alt=”Infographic Push Notification” width=”600px” border=”0″ /a><a href=”https://blog.e-goi.com/wp-content/uploads/2017/07/Notificações-Push.png” target=”_blank”><strong>Click here to download this infographic »</strong></a>

Facts and statistics about push notifications and their users:

Push notifications have an opening rate of 90%
Their opening rate is 50% higher than that of email marketing
The click rate is 7 times higher than that of email marketing
70% feel that push notifications are useful
55% to 60% of app users agree to receive push notifications
53% share their location
52% look for relevant information and offers in the push notifications they receive
40% interact with push notifications within 1 hour of receiving them

Did you like this infographic about push notifications?

We hope so! Remember to leave your comments and opinion about our infographic. If you liked it, share it! Nothing would make us happier!

If you’re curious to know more about this channel, try this push notification solution, that can help take your business to a whole new level, even if you don’t have an app yet.

Let’s give it a try?

Hugo Pascoal

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