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	<title>Usability Arquivos - E-goi</title>
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	<title>Usability Arquivos - E-goi</title>
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		<title>See 7 infallible practices to enhance user experience</title>
		<link>https://blog.e-goi.com/enhance-user-experience/</link>
					<comments>https://blog.e-goi.com/enhance-user-experience/#respond</comments>
		
		<dc:creator><![CDATA[Pedro Soares]]></dc:creator>
		<pubDate>Mon, 08 Apr 2019 08:00:54 +0000</pubDate>
		<category><![CDATA[E-commerce &amp; Retail]]></category>		<guid isPermaLink="false">https://blog.e-goi.pt/?p=30975</guid>

					<description><![CDATA[The technology works to make our lives more and more easy, creating a world full of connected users with a very strong decision-making power. In this scenario, companies have the opportunity to improve their software and digital platforms to provide even more convenience to their customers.]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">However, this has not yet happened effectively. Many businesses forget how important the user experience comes in contact with them, and they end up leaving aside improvements that would make all the difference when it comes to assessing their credibility.</p>



<p class="wp-block-paragraph">To help you with this, we&#8217;ll look at this post 7 practices that can be very helpful in improving your digital marketing strategies. Keep reading and check it out!</p>



<h2 class="wp-block-heading">1. Choose Responsive Design</h2>



<p class="wp-block-paragraph">Considered a basic requirement and great current trend, responsive design ensures that the content of your site will always be viewed perfectly, whatever the type of screen and device used by the user. This improves their access to your site and helps your Google Analytics tracking.</p>



<p class="wp-block-paragraph">Today, smartphones are already the medium most used by people to fulfill any virtual demand &#8211; be it personal or something connected to their workplace. On one of these occasions, the user can search for companies like yours and end up finding your site or blog. It&#8217;s always good to surprise you on first contact, so do not forget to include responsive design in your strategy!</p>



<p class="wp-block-paragraph">This is a <a href="https://blog.e-goi.com/digital-marketing-trends-2019/">digital marketing</a> strategy that makes the user experience more and more close to the credibility you want to pass on to it &#8211; for that, however, it requires a lot of attention from the responsible employee.</p>



<h2 class="wp-block-heading">2. Use quality images</h2>



<p class="wp-block-paragraph">Undoubtedly, surprising visually is one of the premises to be worked on for a good user experience. Smart use of visuals is a way to optimize your site and increase your traffic to it. Also, using quality images with good resolution will make your content much more enjoyable to read.</p>



<p class="wp-block-paragraph">It is also important to review old content on your site to see which images have been inserted into the text. It is at these times that you realize how much you can improve your articles and blog posts to better organize your virtual environment.</p>



<h2 class="wp-block-heading">3. Make explanatory videos</h2>



<p class="wp-block-paragraph">Not everyone has the same experience when it comes to technology. The &#8220;internetization&#8221; of things is still very recent, with which many are still unfamiliar. So if your company offers a service that requires some action from the user to start, be sure to focus on producing explanatory videos to enhance your experience.</p>



<p class="wp-block-paragraph">Look for the best platform to post these videos and always value the quality. Pay attention to the resolution of the image, see if the microphone is making a good capture and always set a time limit so that the <a href="https://blog.e-goi.com/produce-videos/">video</a> is not too long or even confusing.</p>



<h2 class="wp-block-heading">4. Make a good CTA</h2>



<p class="wp-block-paragraph">CTA (Call to Action) is a very important element of the user experience. Always presented at the end of each content, it has a purpose that depends very much on the <a href="https://blog.e-goi.com/create-personas/">persona</a> with whom you are creating a relationship: to lead the reader to perform a determined action.</p>



<p class="wp-block-paragraph">They are used as a request for user to comment on some blog post, follow your company&#8217;s <a href="https://blog.e-goi.com/new-instagram-algorithm/">Instagram</a> or even for the user to contact one of their suppliers. To do this, it is necessary that the CTA has to do with the content propagated, and that is in the same level of understanding of it.</p>



<h2 class="wp-block-heading">5. Create relevant content</h2>



<p class="wp-block-paragraph">It&#8217;s hard to engage and improve the user experience if you have content that does not hold his attention, right? Some companies often post irrelevant things &#8211; sometimes even offensive &#8211; on social networks in search of views, but they forget that this is not the best way to win over people.</p>



<p class="wp-block-paragraph">The key here is to offer content that is relevant to your users. Let them find within your virtual environment a reason to acquire knowledge. This increases your brand engagement and increases your chances of becoming a <a href="https://blog.e-goi.com/generation-of-leads/">lead</a>.</p>



<h2 class="wp-block-heading">6. Rethink your form construction </h2>



<p class="wp-block-paragraph">Throughout your experience within the company&#8217;s digital marketing strategies, if all goes well, at some point the user will reach a <a href="https://blog.e-goi.com/increase-sales-deploying-sales-funnel/">stage of the funnel</a> where it is necessary to provide some data to gain access to a broader and specific content, which we usually call of rich material.</p>



<p class="wp-block-paragraph">Many companies, however, end up exaggerating the amount of data required in this step, making him give up and look for another company that offers him what he longs for. Do not fall for this mistake! Remember that the user just needs to fill out information that is really necessary for you.</p>



<h2 class="wp-block-heading">7. Take the user into consideration</h2>



<p class="wp-block-paragraph">The best feedback you can have when enriching the user experience is the demonstration of what it feels like with this relationship built between you. So, never neglect your client&#8217;s emotions and desires, and work so that he will not be frustrated.</p>



<p class="wp-block-paragraph">Always leave comments fields available, report your social networks, and bet on personalized messages that also help create business engagement and good user responsiveness. The ideal here is to stay present in the life of each one of them, so that they always see in their company a place of trust!</p>



<p class="wp-block-paragraph">Anyway, as you might realize throughout this article, when you have a virtual business the great factor that contributes to success is the customer itself. So, the better the user experience, the more engagement and loyalty your brand will have! So, consider all the tips listed here and always value the quality of their services.</p>



<p class="wp-block-paragraph">And now, if you liked this article and became familiar with the topics, what about <a href="https://blog.e-goi.com/customer-loyalty-program-how-an-app-can-help-you/">taking advantage of an app that can help you with customer loyalty?</a></p>
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		<title>Inclusive Design: See the Importance of Changing Concepts</title>
		<link>https://blog.e-goi.com/inclusive-design/</link>
					<comments>https://blog.e-goi.com/inclusive-design/#respond</comments>
		
		<dc:creator><![CDATA[Pedro Soares]]></dc:creator>
		<pubDate>Tue, 02 Apr 2019 08:00:09 +0000</pubDate>
		<category><![CDATA[Marketing Strategies]]></category>		<guid isPermaLink="false">https://blog.e-goi.pt/?p=30839</guid>

					<description><![CDATA[Diversity is a word that, in recent times, has come into fashion in various market niches. However, more than that, it gradually becomes more and more understood in its real importance.]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">The most different professionals need to consider it in their products and services, whether digital or not. In this context, inclusive design is no longer a <a href="https://blog.e-goi.com/digital-marketing-trends-2019/">trend</a> to become a necessity for those who want to create engagement and loyalty to their audience.</p>



<p class="wp-block-paragraph">In this article, we thoroughly explore the concept of inclusive design, explain its real importance, and outline the significant challenges that still need to be overcome.</p>



<h2 class="wp-block-heading">What is inclusive design and what is its importance?</h2>



<p class="wp-block-paragraph">Also known as universal or total design, the inclusive design is one designed for everyone, with no exceptions. To use it, it is necessary to consider from the beginning of the creative process that the young and healthy population is only part of a possible target audience.</p>



<p class="wp-block-paragraph">Different aspects must be rethought to include not only people with disabilities &#8211; which may even be temporary &#8211; but also seniors and foreigners (who do not speak fluently, for example). In this way, inclusive design goes beyond guaranteeing accessibility and needs to be present in several spheres of our daily life, not only in architecture.</p>



<p class="wp-block-paragraph">What prevents blind gamers from being a success in this industry? How do people with hearing impairment get involved in the music world? Or, how does design make these individuals use the products or services you develop like any others?</p>



<p class="wp-block-paragraph">Thus, it can be concluded that the primary goal of the inclusive design is to create a more just, accessible and equal society. Together with the aging of the population, the existence of disabled people deserves attention and presupposes the need for a paradigm shift in the market.</p>



<h2 class="wp-block-heading">What are the main challenges of inclusive design?</h2>



<p class="wp-block-paragraph">Enabling and stimulating the conviviality and autonomy of people with disabilities in any space are the main goals of the inclusive design.</p>



<p class="wp-block-paragraph">However, some challenges still need to be overcome for the definitive adoption of inclusive thinking in all spheres of design. Meet some of them below.</p>



<h3 class="wp-block-heading">Changing Mindsets</h3>



<p class="wp-block-paragraph">The first change of perspective required by all design professionals is to understand that the disabilities of people with disabilities are designed. In other words, it is more a limitation of the environment, of the objects and the products at disposal than of themselves.</p>



<p class="wp-block-paragraph">So, instead of thinking about accessibility, it is interesting to chart the project with different skills in mind and how to standardize products according to the maximum number of people possible.</p>



<h3 class="wp-block-heading">Real understanding of the target audience</h3>



<p class="wp-block-paragraph">You must have come across both the term <a href="https://blog.e-goi.com/create-personas/" target="_blank" rel="noreferrer noopener" aria-label="persona (opens in a new tab)">persona</a> and the target audience expression. Both seek to portray the client, but with different levels of detail. It is worth remembering that nobody is immune from needing the tools of inclusion to use a given product or service, either temporarily or because of natural aging.</p>



<p class="wp-block-paragraph">Therefore, a higher notion of the &#8220;problem&#8221; to be solved becomes necessary. Thus, in thinking of inclusive design, a new layer of empathy needs to be conquered and crafted.</p>



<h3 class="wp-block-heading">Market Opportunities</h3>



<p class="wp-block-paragraph">At present, inclusive design is closely related to the work developed by NGOs, being mostly focused on the fields of medicine and rehabilitation. All these initiatives are valid, but it is increasingly necessary to bring them into everyday life and also to <a href="https://blog.e-goi.com/design-in-digital-marketing/">include them in digital media</a>.</p>



<p class="wp-block-paragraph">Design professionals need to understand the importance of not leaving portions of society out of the developed projects &#8211; such as disabled people &#8211; as well as considering the aging of the world population and sustainable development.</p>



<h3 class="wp-block-heading">Creating something simple and intuitive</h3>



<p class="wp-block-paragraph">Creating something easy to understand, using widely distributed symbols and colors, increases the chances of design is genuinely universal.</p>



<p class="wp-block-paragraph">Have as parameter emergencies that, due to the level of complexity, end up limiting the use to children, foreigners or people with some disability. You will be able to get around these problems as best as you can.</p>



<h3 class="wp-block-heading">Fair use</h3>



<p class="wp-block-paragraph">Designing something fair use corresponds to creating a marketable item to people with different abilities. Supermarket automatic doors can be a good example.</p>



<p class="wp-block-paragraph">While facilitating the use of people with busy hands, they are also inclusive of the wheelchair and elderly people.</p>



<h3 class="wp-block-heading">Experience with disabilities</h3>



<p class="wp-block-paragraph">Empathy again is relevant to the effective reach of total design. Permanent limitations (people with disabilities), temporary (someone who has broken a limb and needed to put it on) or temporary (individuals with busy hands or arms that can not be used) must be taken into account.</p>



<h3 class="wp-block-heading">Flexibility in use</h3>



<p class="wp-block-paragraph">In addition to considering the unique abilities and limitations of individuals, the universal design must respect the rhythm of each user. It is necessary to offer different possibilities of use, to consider not only preferences but also skills that are specific to each person.</p>



<p class="wp-block-paragraph">It is nothing more than a way to democratize different products and services, making them accessible and useful to the broadest possible range of users.</p>



<p class="wp-block-paragraph">The universal design is one that does not require adaptations or adjustments so that different people, with different abilities or limitations, can use a specific item.</p>



<p class="wp-block-paragraph">However, a change of stance is paramount for this to happen &#8211; and inclusive design needs to be considered from the outset of project execution.</p>



<p class="wp-block-paragraph">The new market demands and the need for inclusion and diversity are just a few of the reasons why this new mindset is needed.</p>
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		<title>5 Marketing, Entrepreneurship and Technology Events you Can&#8217;t Miss</title>
		<link>https://blog.e-goi.com/5-marketing-entrepreneurship-and-technology-events-you-cant-miss/</link>
					<comments>https://blog.e-goi.com/5-marketing-entrepreneurship-and-technology-events-you-cant-miss/#respond</comments>
		
		<dc:creator><![CDATA[Pedro Barbosa]]></dc:creator>
		<pubDate>Mon, 29 May 2017 14:42:13 +0000</pubDate>
		<category><![CDATA[Marketing Strategies]]></category>		<guid isPermaLink="false">https://blog.e-goi.com/?p=6654</guid>

					<description><![CDATA[Why attend a marketing, entrepreneurship or Technology event? Well, for starters, it&#8217;s an excellent networking opportunity, regardless of your company&#8217;s field or your position within the company. You&#8217;ll meet new people, meaning new business opportunities and the growth of your professional network. Also, marketing and especially digital marketing is an ever-evolving area, which means that new [&#8230;]]]></description>
										<content:encoded><![CDATA[<h4>Why attend a marketing, entrepreneurship or Technology event?</h4>
<p>Well, for starters, it&#8217;s an excellent networking opportunity, regardless of your company&#8217;s field or your position within the company. You&#8217;ll meet new people, meaning new business opportunities and the growth of your professional network.</p>
<p>Also, marketing and especially digital marketing is an ever-evolving area, which means that new knowledge, data, and insights are available every day. Guess where you should be to hear it first? Marketing events, where the business leaders share their knowledge and give precious insights to their work.</p>
<p>So stop questioning why you should attend a marketing event and start questioning why shouldn&#8217;t you.</p>
<h2>5 Marketing Events, Entrepreneurship and Technology that are a no-brainer</h2>
<h3></h3>
<h3>TFM (Technology for Marketing)</h3>
<p>One of the major European marketing events, the <a href="http://www.technologyformarketing.co.uk" target="_blank" rel="nofollow noopener">TFM</a> takes place in London and is organized by <a href="http://www.ubm.com" target="_blank" rel="nofollow noopener">UBM</a>, one of the leading marketing-related events companies in the world.</p>
<p>As the name says, this event is specialized in marketing technology, with over 100+ providers in each event, showcasing their developments and trends.</p>
<p>Ranging from social media, analytics up to cross platforming and marketing automation, this is the event you want to attend if you&#8217;re seriously into software supporting your marketing strategy. The next edition will take place in September 2017.</p>
<h3>Global E-commerce Summit</h3>
<p>Hosted by <a href="https://www.ecommerce-europe.eu/" target="_blank" rel="noopener">Ecommerce Europe</a>, this year&#8217;s <a href="http://e-commercesummit.com/" target="_blank" rel="nofollow noopener">Global E-commerce Summit</a> will take place in Barcelona and an overwhelming number of 500+ companies will attend the biggest event in Europe when it comes to E-commerce.</p>
<p>That many companies there would justify your presence, but you must know also that they come from 60 different countries and that among them are experts from companies such as Coca-Cola or Under Armour. The top E-commerce players are there. If you would welcome the chance to become one, you should be there too.</p>
<h3>Affiliate Summit</h3>
<p>Downtown New York is the perfect place for an event that thrives in connecting people from all over the world working with affiliate marketing. The <a href="http://affiliatesummit.com/about/" target="_blank" rel="nofollow noopener">Affiliate Summit</a> is the go-to option for those working with this market and networking is really a fundamental part of those trying to make money linking people with their affiliated companies&#8217; products.</p>
<p>The Affiliate Summit brings together companies, affiliate marketers and affiliate programs. They also edit a magazine, have a blog and publish books, so there you have: an event that&#8217;s also a reference in the field.</p>
<h3>Inbound</h3>
<p>Boston&#8217;s <a href="http://www.inbound.com/" target="_blank" rel="nofollow noopener">Inbound </a>is the cream of the crop when it comes to the juiciest digital marketing term for the last decade: Inbound Marketing. The list of speakers from the last events should be enough to convince you this is a top event: Neil Patel, Michelle Obama, Seth Godin, Alec Baldwin, Arianna Huffington, representatives from Google, LinkedIn, Shopify, you name it.</p>
<p>Inbound has everything you could ask for: major insights from leading companies, dozens of thousands of people attending (more networking possibilities), an exceptional organization and the opportunity to be face-to-face with many of your marketing idols.</p>
<h3>Web Summit</h3>
<p>It&#8217;s as simple as this: <a href="https://websummit.com/" target="_blank" rel="nofollow noopener">Web Summit</a> is by far the largest tech conference in the world and one of the largest conferences (regardless of the topic) of the planet!</p>
<p>If you need to be sold on the advantages of taking part of the Web Summit, then you&#8217;re really lagging behind the competition right now. Elon Musk is a recurring participant, as well as personalities such as Bono Vox, Jack Dorsey (Twitter founder), Travis Kalanic (Uber founder) and Reed Hastings (Netflix founder).</p>
<p>Let&#8217;s put it like this: if someone&#8217;s important or about-to-be-important in the tech world, they&#8217;re on Web Summit. This event is to marketing and tech what the Oscars are to the movies industry. (<a href="https://blog.e-goi.com/en/the-digital-marketing-oscars-for-women/" target="_blank" rel="noopener">by the way, perhaps you already heard about our Marketing Oscars</a>)</p>
<h4>Conclusion</h4>
<p>If you want to succeed in building your company, your business and your personal brand you will understand that be in at least one of these events will end with time to become inevitable. Being there you can learn and do networking, so necessary to establish a network of contacts that will enable him, immediately, or in a not so distant future, partnerships and do business.</p>
<p>Did you already participate in some of these events? What do you think about them?</p>
<div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author">
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<div class="saboxplugin-gravatar"><img decoding="async" src="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-100x100.jpg" width="100" height="100" srcset="https://blog.e-goi.com/wp-content/uploads/2023/06/mascote-200x200.jpg 2x" alt="Pedro Barbosa" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo" /></div>
<div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/pbarbosa/" class="vcard author" rel="author"><span class="fn">Pedro Barbosa</span></a></div>
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<p>Sou um Content Marketing Ninja.<br />
Algumas pessoas pensam por intermédio de números, desenho ou esquemas complicados. Eu penso por intermédio de palavras.</p>
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		<title>Email marketing for real estate agents, a brief guide</title>
		<link>https://blog.e-goi.com/email-marketing-for-real-estate-agents/</link>
					<comments>https://blog.e-goi.com/email-marketing-for-real-estate-agents/#respond</comments>
		
		<dc:creator><![CDATA[Pedro Barbosa]]></dc:creator>
		<pubDate>Tue, 07 Feb 2017 14:53:35 +0000</pubDate>
		<category><![CDATA[Email Marketing]]></category>		<guid isPermaLink="false">https://blog.e-goi.com/?p=4118</guid>

					<description><![CDATA[Why use email marketing for real estate, if you&#8217;re an agent? Well, you know your business better than I do, right? Email marketing for real estate is not only a good communication strategy, it might be the&#160;best&#160;one. A channel with the highest ROI, straight to your prospective client&#8217;s smartphone screen? Don&#8217;t think twice, it&#8217;s alright [&#8230;]]]></description>
										<content:encoded><![CDATA[<h2>Why use email marketing for real estate, if you&#8217;re an agent?</h2>
<p>Well, you know your business better than I do, right? Email marketing for real estate is not only a good communication strategy, it might be the&nbsp;<em>best&nbsp;</em>one. A channel with the highest ROI, straight to your prospective client&#8217;s smartphone screen? Don&#8217;t think twice, it&#8217;s alright (we&#8217;ve made a <a href="https://blog.e-goi.com/en/what-is-marketing-automation/" target="_blank" rel="noopener noreferrer">Lord of The Rings reference before</a>, now it was time for some Bob Dylan!).</p>
<p>Sure, social media like Facebook or Twitter might be the new jewels of the crown when it comes to digital marketing, but with email marketing, you have one huge advantage: there&#8217;s no limited reach. Those who opt into your mailing list will receive your newsletters, flyers, etc.</p>
<p>If you&#8217;re a real estate agent, what&#8217;s better that making your client know the property he always dreamt about is finally available?</p>
<p><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-4126" src="https://blog.e-goi.com/wp-content/uploads/2017/02/pexels-photo-101808.jpeg" alt="Email marketing for real estate" width="900" height="600"></p>
<h3>&#8220;What&#8217;s the best strategy to&nbsp;interact with my clients and prospects?&#8221;</h3>
<p>First, you&#8217;ll need to build a mailing list so your clients and prospect clients can opt into, and be one-click-away from receiving news from you. Here at E-goi,<a href="http://www.e-goi.com/index.php?cID=9206&amp;aff=be5daf6c6f" target="_blank" rel="noopener noreferrer"> we can help you with that</a>, in an easy, trouble-free way that will spare you some headaches and improve your earnings.</p>
<p>Second, your welcome email, the one your subscribers receive upon opting into your mailing list. Regardless of your product or service, this welcome email is always important. Nonetheless, being the real estate such a traditional market, people often prefer to know the agent in person, or by a friend&#8217;s referral.</p>
<p>Given the difficulty of trusting someone they found online, you should please both buyers and sellers by presenting yourself in detail and reassuring them you&#8217;re the one to trust. Your welcome email is the moment you want to do it.</p>
<p><img decoding="async" class="alignnone size-full wp-image-4129" src="https://blog.e-goi.com/wp-content/uploads/2017/02/pexels-photo-175045.jpeg" alt="" width="900" height="675"></p>
<h3>How can you build a mailing list for real estate in a more efficient way?</h3>
<p>Well, email marketing for real estate is a blast when combined with the potential of social media tools. Given the local nature of their business, realtors&#8217; optimal strategy is to use a landing page on their website <em>and&nbsp;</em>Facebook ads aimed for local prospects in order to capture a greater amount of emails and possible clients. After that, you can start sending them emails and converting both buyers and sellers into customers.</p>
<p>With the right email marketing tool, it is possible to create forms to embed on a Facebook tab, for example, and capture a nice quantity of email addresses. E-goi is the perfect email marketing tool for real estate agents because <a href="http://www.e-goi.com/index.php?cID=9206&amp;aff=be5daf6c6f" target="_blank" rel="noopener noreferrer">it lets you do just that.</a> And all with fine, pre-made templates so you just have to tune a little bit here and there and put it to work.</p>
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<div class="saboxplugin-authorname"><a href="https://blog.e-goi.com/author/pbarbosa/" class="vcard author" rel="author"><span class="fn">Pedro Barbosa</span></a></div>
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<p>Sou um Content Marketing Ninja.<br />
Algumas pessoas pensam por intermédio de números, desenho ou esquemas complicados. Eu penso por intermédio de palavras.</p>
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